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Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
Social Media & Events--Get Beyond the Hype
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Social Media & Events--Get Beyond the Hype

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Presented by Paul Wehking of Omnipress and Lindy Dreyer of SocialFish in September 2010 at Affordable Meetings National in Washington, DC.

Presented by Paul Wehking of Omnipress and Lindy Dreyer of SocialFish in September 2010 at Affordable Meetings National in Washington, DC.

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  • Running Paul’s itunes in the background as people come into the session – light, funky music – cue up a 10 song playlist and repeat. Paul to intro session & himself, allow Lindy to intro herself a bit.
  • Paul – outline what we are going to do in our time together…
  • LINDY: STAND UP EXERCISE: Have everyone stand. Then ask them to sit for the following reasons… Twitter daily? Weekly? Facebook daily? Weekly? LinkedIn daily? Weekly? Viewed a friend’s photos or a YouTube video within the last week? Read a customer review for a product online within the last week? [Did you end up buying something thanks to that review?] Read a blog entry? Emailed a link to a friend or colleague in the last week? Google search yesterday? Last week? WHAT ABOUT YOUR EVENTS? What are some ways that you’re using social media with your events? If participants have examples ask them to share at appropriate time. Get them engaged in sharing – good or bad! Play this timing by ear to keep things moving.
  • LINDY: Main points – SM encompasses a lot of stuff – tons of tools, etc but not about the tools!!
  • LINDY: The more people you know the more you can do, better off you are, etc… Need to know the right people.
  • PAUL: Lindy, Let’s pause here for a second and answer a question or two if you guys have them…. ~ 2 mins of Q/A Now we want to take a look at four actual examples of social media use by various organizations. We’ll show you examples of Twitter, LinkedIn, Facebook and a private event community using the Conference 2.0 platform. So… Let’s get started!!
  • PAUL: Lindy, Let’s pause here for a second and answer a question or two if you guys have them…. ~ 2 mins of Q/A Now we want to take a look at four actual examples of social media use by various organizations. We’ll show you examples of Twitter, LinkedIn, Facebook and a private event community using the Conference 2.0 platform. So… Let’s get started!!
  • Paul – moving on…
  • LINDY: LinkedIn Ex. Objectives Public vs private Assessing the tools Measuring success
  • LINDY: LinkedIn Ex. Objectives Public vs private Assessing the tools Measuring success
  • LINDY: LinkedIn Ex. Objectives Public vs private Assessing the tools Measuring success
  • LINDY: Two years ago set up LI group – good way to generate leads – picking up 5 to 10 email addresses per week initially. Community is now the whole assn and the events are built as subgroups. Objectives Public vs private Assessing the tools Measuring success
  • LINDY: Two years ago set up LI group – good way to generate leads – picking up 5 to 10 email addresses per week initially. Community is now the whole assn and the events are built as subgroups. Objectives Public vs private Assessing the tools Measuring success
  • PAUL: What why private community Conf 2.0 -advantages Objectives Private – why – what akdjfkjafkj Assessing the tools Measuring success
  • PAUL: Tells story
  • Paul – moving on..
  • LINDY – Talk about goals that might come up over the course of three years, and talk about how to measure each goal. Be sure to mention that goals should be modest (at first) because of the learning curve, and that goals need to be measurable so you can communicate how you did.
  • LINDY: Exercise: Write down one goal on one side, other side write how you will measure it. 2 mins – then discuss with person next to you. Share 2 or 3 goals… measurements. Then Q/A.
  • PAUL: These two sites are great places to start for information on social media tools and using social media for events. Also, if you want a social media tip sheet from today’s session that includes Twitter, LinkedIn and Facebook how to’s, a listing of top social media meetings industry blogs and a short list of other social media resources – please drop off a card up here with a note that says “Tip Sheet” and we’ll send it out to you. White paper Lindy Super Cool SM explorer in booth from 12:30 to 9:00 pm – if you have ?’s
  • PAUL: THANK YOU!!
  • Transcript

    • 1. Social Media and Events: Get Beyond the Hype Paul Wehking, Omnipress Lindy Dreyer, SocialFish Image credit: Eboy FooBar Poster
    • 2. Today’s Session
      • Social media ecosystem
      • Events using social media effectively
      • Setting measurable goals
    • 3. How do you use the web?
    • 4. Social Media Tools Brian Solis and JESS3
    • 5. The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog
    • 6. Homebase versus outposts
    • 7. Your Event Web Presence Slide courtesy of Peter Hutchins, ASAE EVENT MICROSITE FACEBOOK LINKEDIN YOUTUBE BLOG FLICKR MEMBER DIRECTORY YOUR ORG SITE TWITTER
    • 8. Today’s Session
    • 9. ASAE Annual Meeting
      • 4 days
      • 2,800+ attendees (5,500+ total)
      • 439 exhibiting companies
      • Expo Hall
      • General Session speakers and Thought Leader Sessions
      • More than 120 Learning Lab sessions
    • 10. ASAE Annual Meeting
    • 11. BIO Convention
      • 3 days
      • 7,800+ attendees (15,000+ total)
      • 1,700+ exhibitors
      • BIO Business Forums
      • BIO Exhibition
      • Keynote Luncheons
      • More than 125 Breakout Sessions in 17 tracks
    • 12.  
    • 13.  
    • 14.
      • Re-tooled event
      • 980 attendees … 748 engaged!!
      • Event website integration
      • Enhanced networking beats competitor
    • 15.  
    • 16. Today’s Session
    • 17. Setting Measurable Goals
      • Find and connect your attendees, exhibitors, and stakeholders in social spaces online.
      • Set up official outposts with clear branding and regular postings about the event.
      • Document how participants use social media around the event.
      • Identify your rock stars and influencers.
      • Make sure participants know where to find you in social spaces.
      • Test different calls-to-action to see what sells, what engages, what fails.
      • Streamline the processes around monitoring and posting.
      • Experiment with using social media to make your homebase site more engaging.
      • Feed content to your rock stars and influencers to build buzz.
      • Integrate marketing campaigns with social spaces.
      • Focus on driving specific business outcomes.
      • Create more efficiencies in processes around monitoring and posting.
      • Capture and repurpose user-generated content in more ways and more places.
    • 18. What are your goals? How will you measure them?
    • 19. Resources .org
    • 20. Paul Wehking Omnipress [email_address] @paulwehking on Twitter Lindy Dreyer SocialFish lindy@socialfish.org @lindydreyer on Twitter

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