What Social Media Means for the Way We Work Maddie Grant, CAE @maddiegrant [email_address] Lindy Dreyer @lindydreyer [email_address] Jamie Notter @jamienotter [email_address]

social media changes the way we work individual behaviors internal processes organizational structure/culture

individual behaviors

individual behaviors

internal processes

organizational structure/culture

Two Approaches Centralized: A single department responsible for posting, monitoring, reporting, coordinating responses from official spokespeople. Decentralized: Interdepartmental cooperation for posting, monitoring, reporting, coordinating responses from multiple official and unofficial spokespersons.

Centralized: A single department responsible for posting, monitoring, reporting, coordinating responses from official spokespeople.

Decentralized: Interdepartmental cooperation for posting, monitoring, reporting, coordinating responses from multiple official and unofficial spokespersons.

Control Advocacy Education Membership Social Media Team

Clarity Advocacy Education Membership Social Media Team

What Social Media Means for the Way We Work Maddie Grant, CAE @maddiegrant [email_address] Lindy Dreyer @lindydreyer [email_address] Jamie Notter @jamienotter [email_address]