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Exploring the Social Web as a Research Tool
 

Exploring the Social Web as a Research Tool

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Slides from our presentation to the Mid-Atlantic Chapter of the Marketing Research Association on October 28, 2009.

Slides from our presentation to the Mid-Atlantic Chapter of the Marketing Research Association on October 28, 2009.

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    Exploring the Social Web as a Research Tool Exploring the Social Web as a Research Tool Presentation Transcript

    • Exploring the Social Web as a Research Tool www.SOCIAL FISH .org
    • 1) Practical examples 2) Making it work better
    • Examples Passive Monitoring Sentiment Analysis Web Analytics
    • Examples Active Friending Collecting Testing
    • Tools Making Sense of the Social Web Monitoring Sentiment Analysis Web Analytics search
    • Examples Customers and Zappos
    • Customers and Starbucks
    • User profiles on a private community site
    • Your Examples Active Passive Monitoring Sentiment Analysis Web Analytics Friending Collecting Testing
    • The questions that drive us.
      • Brainstorm an Idea
      • Start with a question
      • Active/passive
      • Quantitative/qualitative
      What are the possibilities?
      • What are our members/ customers already doing online?
      • Do our products/ programs match what people are coming to our website to find?
      • How do we measure buzz around our brand, including sentiment of the buzz?
      • What programs/products should we be developing, based on buzz in the marketplace?
      • Can we identify influencers who are affecting our business?
      • How do you triage trust?
    • Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org