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Exploring the Social Web   as a Research Tool www.SOCIAL FISH .org
1) Practical examples 2) Making it work better
Examples Passive Monitoring Sentiment Analysis Web Analytics
Examples Active Friending Collecting Testing
Tools Making Sense of the Social Web Monitoring Sentiment Analysis Web Analytics search
Examples Customers and Zappos
Customers and Starbucks
User profiles on a private community site
Your Examples Active Passive Monitoring Sentiment Analysis Web Analytics Friending Collecting Testing
The questions that drive us.
<ul><li>Brainstorm an Idea </li></ul><ul><li>Start with a question </li></ul><ul><li>Active/passive </li></ul><ul><li>Quan...
Questions Maddie Grant, CAE Chief Social Media Strategist  [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief S...
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Exploring the Social Web as a Research Tool

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Slides from our presentation to the Mid-Atlantic Chapter of the Marketing Research Association on October 28, 2009.

Published in: Business, Technology
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Transcript of "Exploring the Social Web as a Research Tool"

  1. 1. Exploring the Social Web as a Research Tool www.SOCIAL FISH .org
  2. 2. 1) Practical examples 2) Making it work better
  3. 3. Examples Passive Monitoring Sentiment Analysis Web Analytics
  4. 4. Examples Active Friending Collecting Testing
  5. 5. Tools Making Sense of the Social Web Monitoring Sentiment Analysis Web Analytics search
  6. 6. Examples Customers and Zappos
  7. 7. Customers and Starbucks
  8. 8. User profiles on a private community site
  9. 9. Your Examples Active Passive Monitoring Sentiment Analysis Web Analytics Friending Collecting Testing
  10. 10. The questions that drive us.
  11. 11. <ul><li>Brainstorm an Idea </li></ul><ul><li>Start with a question </li></ul><ul><li>Active/passive </li></ul><ul><li>Quantitative/qualitative </li></ul>What are the possibilities? <ul><li>What are our members/ customers already doing online? </li></ul><ul><li>Do our products/ programs match what people are coming to our website to find? </li></ul><ul><li>How do we measure buzz around our brand, including sentiment of the buzz? </li></ul><ul><li>What programs/products should we be developing, based on buzz in the marketplace? </li></ul><ul><li>Can we identify influencers who are affecting our business? </li></ul><ul><li>How do you triage trust? </li></ul>
  12. 12. Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org

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