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What are our members/ customers already doing online?
Do our products/ programs match what people are coming to our website to find?
How do we measure buzz around our brand, including sentiment of the buzz?
What programs/products should we be developing, based on buzz in the marketplace?
Can we identify influencers who are affecting our business?
How do you triage trust?
Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org