Your SlideShare is downloading. ×
0
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Exploring the Social Web as a Research Tool
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Exploring the Social Web as a Research Tool

517

Published on

Slides from our presentation to the Mid-Atlantic Chapter of the Marketing Research Association on October 28, 2009.

Slides from our presentation to the Mid-Atlantic Chapter of the Marketing Research Association on October 28, 2009.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
517
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Exploring the Social Web as a Research Tool www.SOCIAL FISH .org
  • 2. 1) Practical examples 2) Making it work better
  • 3. Examples Passive Monitoring Sentiment Analysis Web Analytics
  • 4. Examples Active Friending Collecting Testing
  • 5. Tools Making Sense of the Social Web Monitoring Sentiment Analysis Web Analytics search
  • 6. Examples Customers and Zappos
  • 7. Customers and Starbucks
  • 8. User profiles on a private community site
  • 9. Your Examples Active Passive Monitoring Sentiment Analysis Web Analytics Friending Collecting Testing
  • 10. The questions that drive us.
  • 11. <ul><li>Brainstorm an Idea </li></ul><ul><li>Start with a question </li></ul><ul><li>Active/passive </li></ul><ul><li>Quantitative/qualitative </li></ul>What are the possibilities? <ul><li>What are our members/ customers already doing online? </li></ul><ul><li>Do our products/ programs match what people are coming to our website to find? </li></ul><ul><li>How do we measure buzz around our brand, including sentiment of the buzz? </li></ul><ul><li>What programs/products should we be developing, based on buzz in the marketplace? </li></ul><ul><li>Can we identify influencers who are affecting our business? </li></ul><ul><li>How do you triage trust? </li></ul>
  • 12. Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org

×