Your SlideShare is downloading. ×
Exploring the Social Web as a Research Tool
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Exploring the Social Web as a Research Tool

504
views

Published on

Slides from our presentation to the Mid-Atlantic Chapter of the Marketing Research Association on October 28, 2009.

Slides from our presentation to the Mid-Atlantic Chapter of the Marketing Research Association on October 28, 2009.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
504
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Exploring the Social Web as a Research Tool www.SOCIAL FISH .org
  • 2. 1) Practical examples 2) Making it work better
  • 3. Examples Passive Monitoring Sentiment Analysis Web Analytics
  • 4. Examples Active Friending Collecting Testing
  • 5. Tools Making Sense of the Social Web Monitoring Sentiment Analysis Web Analytics search
  • 6. Examples Customers and Zappos
  • 7. Customers and Starbucks
  • 8. User profiles on a private community site
  • 9. Your Examples Active Passive Monitoring Sentiment Analysis Web Analytics Friending Collecting Testing
  • 10. The questions that drive us.
  • 11.
    • Brainstorm an Idea
    • Start with a question
    • Active/passive
    • Quantitative/qualitative
    What are the possibilities?
    • What are our members/ customers already doing online?
    • Do our products/ programs match what people are coming to our website to find?
    • How do we measure buzz around our brand, including sentiment of the buzz?
    • What programs/products should we be developing, based on buzz in the marketplace?
    • Can we identify influencers who are affecting our business?
    • How do you triage trust?
  • 12. Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org

×