Exploring the Social Web as a Research Tool www.SOCIAL FISH .org

1) Practical examples 2) Making it work better

Examples Passive Monitoring Sentiment Analysis Web Analytics

Examples Active Friending Collecting Testing

Tools Making Sense of the Social Web Monitoring Sentiment Analysis Web Analytics search

Examples Customers and Zappos

Customers and Starbucks

User profiles on a private community site

Your Examples Active Passive Monitoring Sentiment Analysis Web Analytics Friending Collecting Testing

The questions that drive us.

Brainstorm an Idea Start with a question Active/passive Quantitative/qualitative What are the possibilities? What are our members/ customers already doing online? Do our products/ programs match what people are coming to our website to find? How do we measure buzz around our brand, including sentiment of the buzz? What programs/products should we be developing, based on buzz in the marketplace? Can we identify influencers who are affecting our business? How do you triage trust?

Brainstorm an Idea

Start with a question

Active/passive

Quantitative/qualitative

What are our members/ customers already doing online?

Do our products/ programs match what people are coming to our website to find?

How do we measure buzz around our brand, including sentiment of the buzz?

What programs/products should we be developing, based on buzz in the marketplace?

Can we identify influencers who are affecting our business?

How do you triage trust?

Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org