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Energizing Community on the Social Web
 

Energizing Community on the Social Web

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Slides from my presentation at Microsoft's NFP Summit, June 18, 2009 in Washington, DC.

Slides from my presentation at Microsoft's NFP Summit, June 18, 2009 in Washington, DC.

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    Energizing Community on the Social Web Energizing Community on the Social Web Presentation Transcript

    • Energizing Community through the Social Web www.SOCIAL FISH .org
    • Summary
      • Community is made up of people (not organizations)
      • People versus brand
      • Personality matters
      • Decentralize communications
      • Set up social media policies
      • Communities need purpose
      • Can purpose match biz objectives?
      • Unique Social objects
      • What’s the action? Is it easy?
      • Community is defined by the participants
      • Listening and participating
      • Passion and Champions
      • Citizens versus members
      • Community happens in small groups
      • Chapters & Components
      • Enable self-forming groups
      • Celebrity versus trusted colleague
      • Social capital: Bonding versus bridging
    • Outcomes (social web) Conversation Collaboration Collective Action
    • Lesson 1 Community is made up of people (not organizations)
    • Lesson 1 Community is made up of people (not organizations)
    • Lesson 1 Community is made up of people (not organizations)
    • Lesson 2 Communities need purpose
    • Lesson 2 Communities need purpose videos photos friends books jobs Name that Website
    • Lesson 2 Communities need purpose
    • Lesson 3 Community is defined by the participants
    • Lesson 3 Community is defined by the participants Who What Where When
    • Lesson 3 Community is defined by the participants
    • Lesson 4 Community happens in small groups
    • Lesson 4 Community happens in small groups
    • Lesson 4 Community happens in small groups What suit are you?
    • Summary
      • Community is made up of people (not organizations)
      • People versus brand
      • Personality matters
      • Decentralize communications
      • Set up social media policies
      • Communities need purpose
      • Can purpose match biz objectives?
      • Unique Social objects
      • What’s the action? Is it easy?
      • Community is defined by the participants
      • Listening and participating
      • Passion and Champions
      • Citizens versus members
      • Community happens in small groups
      • Chapters & Components
      • Enable self-forming groups
      • Celebrity versus trusted colleague
      • Social capital: Bonding vs bridging
    • Questions http://www.buzz2009.org/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/