Energizing Community through the Social Web www.SOCIAL FISH .org

Summary Community is made up of people (not organizations) People versus brand Personality matters Decentralize communications Set up social media policies Communities need purpose Can purpose match biz objectives? Unique Social objects What’s the action? Is it easy? Community is defined by the participants Listening and participating Passion and Champions Citizens versus members Community happens in small groups Chapters & Components Enable self-forming groups Celebrity versus trusted colleague Social capital: Bonding versus bridging

Community is made up of people (not organizations)

People versus brand

Personality matters

Decentralize communications

Set up social media policies

Communities need purpose

Can purpose match biz objectives?

Unique Social objects

What’s the action? Is it easy?

Community is defined by the participants

Listening and participating

Passion and Champions

Citizens versus members

Community happens in small groups

Chapters & Components

Enable self-forming groups

Celebrity versus trusted colleague

Social capital: Bonding versus bridging

Outcomes (social web) Conversation Collaboration Collective Action

Lesson 1 Community is made up of people (not organizations)

Lesson 1 Community is made up of people (not organizations)

Lesson 1 Community is made up of people (not organizations)

Lesson 2 Communities need purpose

Lesson 2 Communities need purpose videos photos friends books jobs Name that Website

Lesson 2 Communities need purpose

Lesson 3 Community is defined by the participants

Lesson 3 Community is defined by the participants Who What Where When

Lesson 3 Community is defined by the participants

Lesson 4 Community happens in small groups

Lesson 4 Community happens in small groups

Lesson 4 Community happens in small groups What suit are you?

Summary Community is made up of people (not organizations) People versus brand Personality matters Decentralize communications Set up social media policies Communities need purpose Can purpose match biz objectives? Unique Social objects What’s the action? Is it easy? Community is defined by the participants Listening and participating Passion and Champions Citizens versus members Community happens in small groups Chapters & Components Enable self-forming groups Celebrity versus trusted colleague Social capital: Bonding vs bridging

Community is made up of people (not organizations)

People versus brand

Personality matters

Decentralize communications

Set up social media policies

Communities need purpose

Can purpose match biz objectives?

Unique Social objects

What’s the action? Is it easy?

Community is defined by the participants

Listening and participating

Passion and Champions

Citizens versus members

Community happens in small groups

Chapters & Components

Enable self-forming groups

Celebrity versus trusted colleague

Social capital: Bonding vs bridging

Questions http://www.buzz2009.org/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/