Dive into the Social Web! Lindy Dreyer, SocialFish Maddie Grant, SocialFish
Today’s Session <ul><li>Getting started and listening </li></ul><ul><li>Three popular outposts </li></ul><ul><li>Setting u...
Stand Up
Social Media Tools Brian Solis and JESS3
It’s not about the tools. Jessica  Hagy , Indexed Blog
Conversation Collaboration Collective Action Hitting the Bullseye
Operations & Logistics Conference Development Exhibits & Sponsorships Your Focus Conversation Collaboration Collective Act...
Sweet Spots Operations & Logistics Conference Development Exhibits & Sponsorships
Where to start? Listening & Responding Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate Listening
  It’s not information overload-it’s filter failure.   By  AlphaChimpStudio , via  Flickr
2 Ways to Filter Keyword Listening Networked Listening Dustin Roberts of Cincinnati, OH  Content Manager, TheForce.net, Re...
Keyword Listening Tools <ul><li>Google Alerts </li></ul><ul><li>TweetBeep </li></ul><ul><li>Backtype * </li></ul><ul><li>S...
Homework
Today’s Session <ul><li>Getting started and listening </li></ul><ul><li>Three popular outposts </li></ul><ul><li>Setting u...
Why use outposts for events?
The Big Three <ul><li>Profile </li></ul><ul><li>Pages </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul><ul><li>...
Class work
Today’s Session <ul><li>Getting started and listening </li></ul><ul><li>Three popular outposts </li></ul><ul><li>Setting u...
Why do you need a homebase?
Flickr  photo credit: Alex Pears
3 Online Publishing Models Website Blog Community
Homework
Maddie Grant, CAE Chief Social Media Strategist  [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Medi...
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Dive into the Social Web

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Slides for the 2009 IAEE Expo! Expo! social media workshop in Atlanta. Maddie Grant and Lindy Dreyer led the workshop.

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Dive into the Social Web

  1. 1. Dive into the Social Web! Lindy Dreyer, SocialFish Maddie Grant, SocialFish
  2. 2. Today’s Session <ul><li>Getting started and listening </li></ul><ul><li>Three popular outposts </li></ul><ul><li>Setting up a homebase </li></ul><ul><li>Getting started and listening </li></ul><ul><li>Three popular outposts </li></ul><ul><li>Setting up a homebase </li></ul>
  3. 3. Stand Up
  4. 4. Social Media Tools Brian Solis and JESS3
  5. 5. It’s not about the tools. Jessica Hagy , Indexed Blog
  6. 6. Conversation Collaboration Collective Action Hitting the Bullseye
  7. 7. Operations & Logistics Conference Development Exhibits & Sponsorships Your Focus Conversation Collaboration Collective Action Social Focus
  8. 8. Sweet Spots Operations & Logistics Conference Development Exhibits & Sponsorships
  9. 9. Where to start? Listening & Responding Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate Listening
  10. 10. It’s not information overload-it’s filter failure. By AlphaChimpStudio , via Flickr
  11. 11. 2 Ways to Filter Keyword Listening Networked Listening Dustin Roberts of Cincinnati, OH Content Manager, TheForce.net, Rebelscum.com & R2D2Central.com
  12. 12. Keyword Listening Tools <ul><li>Google Alerts </li></ul><ul><li>TweetBeep </li></ul><ul><li>Backtype * </li></ul><ul><li>SocialMention </li></ul><ul><li>Google Reader </li></ul><ul><li>Filter by Subscriptions </li></ul>
  13. 13. Homework
  14. 14. Today’s Session <ul><li>Getting started and listening </li></ul><ul><li>Three popular outposts </li></ul><ul><li>Setting up a homebase </li></ul>
  15. 15. Why use outposts for events?
  16. 16. The Big Three <ul><li>Profile </li></ul><ul><li>Pages </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul><ul><li>Profile </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul><ul><li>Profile </li></ul><ul><li>Hashtags </li></ul>Three More
  17. 17. Class work
  18. 18. Today’s Session <ul><li>Getting started and listening </li></ul><ul><li>Three popular outposts </li></ul><ul><li>Setting up a homebase </li></ul>
  19. 19. Why do you need a homebase?
  20. 20. Flickr photo credit: Alex Pears
  21. 21. 3 Online Publishing Models Website Blog Community
  22. 22. Homework
  23. 23. Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://www.socialfish.org

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