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Dive into the Social Web
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Dive into the Social Web

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Slides for the 2009 IAEE Expo! Expo! social media workshop in Atlanta. Maddie Grant and Lindy Dreyer led the workshop.

Slides for the 2009 IAEE Expo! Expo! social media workshop in Atlanta. Maddie Grant and Lindy Dreyer led the workshop.

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Transcript

  • 1. Dive into the Social Web! Lindy Dreyer, SocialFish Maddie Grant, SocialFish
  • 2. Today’s Session
    • Getting started and listening
    • Three popular outposts
    • Setting up a homebase
    • Getting started and listening
    • Three popular outposts
    • Setting up a homebase
  • 3. Stand Up
  • 4. Social Media Tools Brian Solis and JESS3
  • 5. It’s not about the tools. Jessica Hagy , Indexed Blog
  • 6. Conversation Collaboration Collective Action Hitting the Bullseye
  • 7. Operations & Logistics Conference Development Exhibits & Sponsorships Your Focus Conversation Collaboration Collective Action Social Focus
  • 8. Sweet Spots Operations & Logistics Conference Development Exhibits & Sponsorships
  • 9. Where to start? Listening & Responding Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate Listening
  • 10. It’s not information overload-it’s filter failure. By AlphaChimpStudio , via Flickr
  • 11. 2 Ways to Filter Keyword Listening Networked Listening Dustin Roberts of Cincinnati, OH Content Manager, TheForce.net, Rebelscum.com & R2D2Central.com
  • 12. Keyword Listening Tools
    • Google Alerts
    • TweetBeep
    • Backtype *
    • SocialMention
    • Google Reader
    • Filter by Subscriptions
  • 13. Homework
  • 14. Today’s Session
    • Getting started and listening
    • Three popular outposts
    • Setting up a homebase
  • 15. Why use outposts for events?
  • 16. The Big Three
    • Profile
    • Pages
    • Groups
    • Events
    • Profile
    • Groups
    • Events
    • Profile
    • Hashtags
    Three More
  • 17. Class work
  • 18. Today’s Session
    • Getting started and listening
    • Three popular outposts
    • Setting up a homebase
  • 19. Why do you need a homebase?
  • 20. Flickr photo credit: Alex Pears
  • 21. 3 Online Publishing Models Website Blog Community
  • 22. Homework
  • 23. Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://www.socialfish.org