Content secrets from the media business

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Slides for the presentation Lindy Dreyer gave at Eventcamp National Conference in Chicago on February 12.

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  • Hello Eventcampers… Our next 60 minutes together: My thoughts on content. Talk to a special guest via Skype about what he calls “transformative experiences.” Translate and apply… Takeaway: At least one idea to make your digital content more engaging and valuable. (set the bar low…that way, if I trip over it y’all can catch me.)
  • ABOUT THE BOOK 2 OPTIONS - Publish better, faster, more. Curate what your community publishes. THIS SESSION IS AN EXTENSION OF THOSE TWO LITTLE PAGES… 5 Search and Social Trends for 2011 Organizations will become publishers “ Every company needs to think of itself as a TV station, magazine, and newspaper. Make your own news. But be very strategic about keyword usage.” Jay Baer, Convince & Convert
  • WHY I HATE THIS PHRASE WHY DO PEOPLE SAY THIS… Build Awareness; Stay connected w/ community; Get mentioned in social spaces… WHY FOR US, CONTENT IS NOT KING
  • CAPTURES ATTENTION ENGAGES (TOPIC & EACH OTHER) TELLS A STORY EMOTION GETS PEOPLE TALKING In the room: Gather round the nearest flipchart – Write on flipcharts all the ways you’re creating and capturing content, and brainstorm additional ways you could be capturing content suitable for web platform Remote: Share a link to web content that captivates you. Could be from an event, or it could be PerezHilton—anything that you can’t get enough of, keep it PG…
  • CLAP ONCE/CLAP TWICE CONTENT RULES: Ann Handley CC Chapman CHAPTER 5: REIMAGINE: DON’T RECYCLE Unique things about web platform CREATING: F2F HARD | ONLINE EASY CONTENT CURATION: F2F HUGE CONFERENCES | WEB IS MASSIVE 2008 – trillion web pages… ATTENTION SPAN: F2F LONG | ONLINE SHORT
  • ONE OF THE UNIQUE TRAITS OF WEB: ATTENTION SPAN RED = BLUE = GREEN =
  • Groups of 5: pick a scribe>> Translate 3 big ideas from our guest media exec, and an example of it from the event world, if you can think of one. Remote attendees: share yours on Twitter.
  • 2s or 3s. Think about your own content publishing habits. Transformative experience? Attention Span? Draft an email to yourself with one idea you have for creating a more engaging experience with your content. Share with your partners, and CC them on the email. No email? Go old skool – write a note to yourself. REMOTE: Tweet one thing you hope to work on to make your content more compelling.
  • Content secrets from the media business

    1. 1. Content Secrets from the Media Business Lindy Dreyer, SocialFish Image credit: Eboy FooBar Poster
    2. 2. Point of View Everyone’s a publisher. http://opencommunitybook.com
    3. 3. The Royal Cliché Content is King
    4. 4. Good Content FACE TO FACE ONLINE
    5. 5. The Real Key Platform: reimagine
    6. 6. Attention Span
    7. 7. Translation, please.
    8. 8. Time to change.
    9. 9. Image credit: Eboy FooBar Poster Q & A Get SocialFish Content http://www.socialfish.org/subscriptions Lindy Dreyer [email_address] @lindydreyer on Twitter

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