Hello Eventcampers… Our next 60 minutes together: My thoughts on content. Talk to a special guest via Skype about what he calls “transformative experiences.” Translate and apply… Takeaway: At least one idea to make your digital content more engaging and valuable. (set the bar low…that way, if I trip over it y’all can catch me.)
ABOUT THE BOOK 2 OPTIONS - Publish better, faster, more. Curate what your community publishes. THIS SESSION IS AN EXTENSION OF THOSE TWO LITTLE PAGES… 5 Search and Social Trends for 2011 Organizations will become publishers “ Every company needs to think of itself as a TV station, magazine, and newspaper. Make your own news. But be very strategic about keyword usage.” Jay Baer, Convince & Convert
WHY I HATE THIS PHRASE WHY DO PEOPLE SAY THIS… Build Awareness; Stay connected w/ community; Get mentioned in social spaces… WHY FOR US, CONTENT IS NOT KING
CAPTURES ATTENTION ENGAGES (TOPIC & EACH OTHER) TELLS A STORY EMOTION GETS PEOPLE TALKING In the room: Gather round the nearest flipchart – Write on flipcharts all the ways you’re creating and capturing content, and brainstorm additional ways you could be capturing content suitable for web platform Remote: Share a link to web content that captivates you. Could be from an event, or it could be PerezHilton—anything that you can’t get enough of, keep it PG…
CLAP ONCE/CLAP TWICE CONTENT RULES: Ann Handley CC Chapman CHAPTER 5: REIMAGINE: DON’T RECYCLE Unique things about web platform CREATING: F2F HARD | ONLINE EASY CONTENT CURATION: F2F HUGE CONFERENCES | WEB IS MASSIVE 2008 – trillion web pages… ATTENTION SPAN: F2F LONG | ONLINE SHORT
ONE OF THE UNIQUE TRAITS OF WEB: ATTENTION SPAN RED = BLUE = GREEN =
Groups of 5: pick a scribe>> Translate 3 big ideas from our guest media exec, and an example of it from the event world, if you can think of one. Remote attendees: share yours on Twitter.
2s or 3s. Think about your own content publishing habits. Transformative experience? Attention Span? Draft an email to yourself with one idea you have for creating a more engaging experience with your content. Share with your partners, and CC them on the email. No email? Go old skool – write a note to yourself. REMOTE: Tweet one thing you hope to work on to make your content more compelling.
Content secrets from the media business
Content Secrets from the Media Business Lindy Dreyer, SocialFish Image credit: Eboy FooBar Poster
Point of View Everyone’s a publisher. http://opencommunitybook.com