Your SlideShare is downloading. ×
Building an Event Blog www.SOCIAL FISH .org
Today’s Webinar <ul><li>Three approaches  (focus, pros, and cons) </li></ul><ul><li>What we did for Buzz2009 </li></ul><ul...
Three approaches
Approach 1 Single author presents official voice of event management. <ul><li>Pros </li></ul><ul><li>Editorial control </l...
http:// nrashow.typepad.com /
Approach 2 Show management and multiple guest authors present multiple facets of event. <ul><li>Pros </li></ul><ul><li>Sha...
http://www.agu.org/blog/fm09/
Approach 3 Event posts as a category of a purposeful organizational blog. <ul><li>Pros </li></ul><ul><li>Build audience an...
http:// speakingofrealestate.blogs.realtor.org /
What we did for Buzz2009
http://buzz2009.org/
Q & A
Maddie Grant, CAE Chief Social Media Strategist  [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Medi...
Upcoming SlideShare
Loading in...5
×

Building an event blog

381

Published on

Slides from the Engage365 webinar on Wednesday, January 13, 2010. Lindy Dreyer and Maddie Grant present three ways to build an event blog.

Published in: Technology, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
381
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Building an event blog"

  1. 1. Building an Event Blog www.SOCIAL FISH .org
  2. 2. Today’s Webinar <ul><li>Three approaches (focus, pros, and cons) </li></ul><ul><li>What we did for Buzz2009 </li></ul><ul><li>Questions and answers (or at least vague ideas) </li></ul>
  3. 3. Three approaches
  4. 4. Approach 1 Single author presents official voice of event management. <ul><li>Pros </li></ul><ul><li>Editorial control </li></ul><ul><li>Homebase for content sharing </li></ul><ul><li>Cyclical </li></ul><ul><li>Cons </li></ul><ul><li>Time commitment </li></ul><ul><li>Boring </li></ul><ul><li>Cyclical </li></ul><ul><li>Focus </li></ul><ul><li>Word of mouth </li></ul><ul><li>Content concierge </li></ul><ul><li>Public/Media relations </li></ul>
  5. 5. http:// nrashow.typepad.com /
  6. 6. Approach 2 Show management and multiple guest authors present multiple facets of event. <ul><li>Pros </li></ul><ul><li>Shared time commitment </li></ul><ul><li>More social capital </li></ul><ul><li>Volunteer pros </li></ul><ul><li>Cyclical </li></ul><ul><li>Cons </li></ul><ul><li>Less editorial control </li></ul><ul><li>Volunteer cons </li></ul><ul><li>Cyclical </li></ul><ul><li>Focus </li></ul><ul><li>Thought leadership </li></ul><ul><li>Community building (short-term) </li></ul><ul><li>Informal learning </li></ul>
  7. 7. http://www.agu.org/blog/fm09/
  8. 8. Approach 3 Event posts as a category of a purposeful organizational blog. <ul><li>Pros </li></ul><ul><li>Build audience and credibility </li></ul><ul><li>Relationships & link love </li></ul><ul><li>Fewer additional resources </li></ul><ul><li>Cons </li></ul><ul><li>Long-term </li></ul><ul><li>Audiences must match </li></ul><ul><li>Less prominence </li></ul><ul><li>Focus </li></ul><ul><li>Thought leadership </li></ul><ul><li>Community building (long-term) </li></ul><ul><li>Informal learning </li></ul>
  9. 9. http:// speakingofrealestate.blogs.realtor.org /
  10. 10. What we did for Buzz2009
  11. 11. http://buzz2009.org/
  12. 12. Q & A
  13. 13. Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org

×