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Building an event blog

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Slides from the Engage365 webinar on Wednesday, January 13, 2010. Lindy Dreyer and Maddie Grant present three ways to build an event blog.

Slides from the Engage365 webinar on Wednesday, January 13, 2010. Lindy Dreyer and Maddie Grant present three ways to build an event blog.

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  • 1. Building an Event Blog www.SOCIAL FISH .org
  • 2. Today’s Webinar
    • Three approaches (focus, pros, and cons)
    • What we did for Buzz2009
    • Questions and answers (or at least vague ideas)
  • 3. Three approaches
  • 4. Approach 1 Single author presents official voice of event management.
    • Pros
    • Editorial control
    • Homebase for content sharing
    • Cyclical
    • Cons
    • Time commitment
    • Boring
    • Cyclical
    • Focus
    • Word of mouth
    • Content concierge
    • Public/Media relations
  • 5. http:// nrashow.typepad.com /
  • 6. Approach 2 Show management and multiple guest authors present multiple facets of event.
    • Pros
    • Shared time commitment
    • More social capital
    • Volunteer pros
    • Cyclical
    • Cons
    • Less editorial control
    • Volunteer cons
    • Cyclical
    • Focus
    • Thought leadership
    • Community building (short-term)
    • Informal learning
  • 7. http://www.agu.org/blog/fm09/
  • 8. Approach 3 Event posts as a category of a purposeful organizational blog.
    • Pros
    • Build audience and credibility
    • Relationships & link love
    • Fewer additional resources
    • Cons
    • Long-term
    • Audiences must match
    • Less prominence
    • Focus
    • Thought leadership
    • Community building (long-term)
    • Informal learning
  • 9. http:// speakingofrealestate.blogs.realtor.org /
  • 10. What we did for Buzz2009
  • 11. http://buzz2009.org/
  • 12. Q & A
  • 13. Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org