Building an event blog

Building an Event Blog www.SOCIAL FISH .org

Today’s Webinar
Three approaches (focus, pros, and cons)
What we did for Buzz2009
Questions and answers (or at least vague ideas)

Three approaches

Approach 1 Single author presents official voice of event management.
Pros
Editorial control
Homebase for content sharing
Cyclical
Cons
Time commitment
Boring
Cyclical
Focus
Word of mouth
Content concierge
Public/Media relations

http:// nrashow.typepad.com /

Approach 2 Show management and multiple guest authors present multiple facets of event.
Pros
Shared time commitment
More social capital
Volunteer pros
Cyclical
Cons
Less editorial control
Volunteer cons
Cyclical
Focus
Thought leadership
Community building (short-term)
Informal learning

http://www.agu.org/blog/fm09/

Approach 3 Event posts as a category of a purposeful organizational blog.
Pros
Build audience and credibility
Relationships & link love
Fewer additional resources
Cons
Long-term
Audiences must match
Less prominence
Focus
Thought leadership
Community building (long-term)
Informal learning

http:// speakingofrealestate.blogs.realtor.org /

What we did for Buzz2009

http://buzz2009.org/

Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org

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Building an event blog

by Lindy Dreyer on Jan 11, 2010

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Building an event blog — Presentation Transcript