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Unleashing the  Ultimate Cool Factor Case Studies of Conferences  Energized Through Social Media Maddie Grant | Socialfish...
#09NTC   #cool @maddiegrant @bucchere (Chris) @lindydreyer @susanmernit
Maddie Grant   SocialFish @maddiegrant Moderator
Chris Bucchere The Social Collective @bucchere
 
 
Our goal: Facebook + Twitter for Conferences
Our Mission Statement The Social Collective provides an exclusive, interactive means for conference attendees to meet and ...
The Problem
The Problem Attendees want to meet and network at conferences, but they don’t know how to get started Conference organizer...
Our Solution
Our Solution Provide a fun, easy-to-use site where conference attendees can find and create meaningful connections Provide...
Customers
 
White-labeled Sites
 
 
 
 
 
 
Mainstream Social  Network Integration
 
 
Key Takeaways
True value in nonprofit events doesn’t come from the content; it comes from the  interactions between people
Increase nonprofit member satisfaction by facilitating  collaboration through social tools
Susan Mernit Public Media Collaborative @susanmernit
Knight News Challenge 2008-09 Using social media to do outreach and build community <ul><li>Annual, international $5MM com...
Tactics <ul><li>3 month program: Online social media campaign & local meet ups raised profile, traffic, unique over 100% f...
This is replicable <ul><li>Documentation for how we did it: Detailed case study: Using social media for social good—review...
Lindy Dreyer   SocialFish @lindydreyer
 
Homebase  Outposts   raving fans walk-ins friends of fans
 
 
Background <ul><li>Started in Sept. ’08 in the UK,  independent from the cause </li></ul><ul><li>International scale, loca...
Enable & Energize <ul><li>Power of the Twitter community </li></ul><ul><li>Support from influentials </li></ul><ul><li>Loc...
@maddiegrant @bucchere (Chris) @lindydreyer @susanmernit #09NTC   #cool Group Discussion
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09NTC: Unleashing the Ultimate Cool Factor Case Studies of Conferences Energized Through Social Media

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Slides from the session at the 2009 Nonprofit Technology Network. Speakers included Susan Mernit, Chris Bucchere, Maddie Grant, and Lindy Dreyer.

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Transcript of "09NTC: Unleashing the Ultimate Cool Factor Case Studies of Conferences Energized Through Social Media"

  1. 1. Unleashing the Ultimate Cool Factor Case Studies of Conferences Energized Through Social Media Maddie Grant | Socialfish, LLC Chris Bucchere | The Social Collective Lindy Dreyer | SocialFish, LLC Susan Mernit | Public Media Collaborative #09NTC #cool
  2. 2. #09NTC #cool @maddiegrant @bucchere (Chris) @lindydreyer @susanmernit
  3. 3. Maddie Grant SocialFish @maddiegrant Moderator
  4. 4. Chris Bucchere The Social Collective @bucchere
  5. 7. Our goal: Facebook + Twitter for Conferences
  6. 8. Our Mission Statement The Social Collective provides an exclusive, interactive means for conference attendees to meet and network with one another in a safe and secure environment before, during and after any conference.
  7. 9. The Problem
  8. 10. The Problem Attendees want to meet and network at conferences, but they don’t know how to get started Conference organizers want to know more about their attendees to increase attendance and sales
  9. 11. Our Solution
  10. 12. Our Solution Provide a fun, easy-to-use site where conference attendees can find and create meaningful connections Provide the data back to conference organizers to help them market and sell products or services
  11. 13. Customers
  12. 15. White-labeled Sites
  13. 22. Mainstream Social Network Integration
  14. 25. Key Takeaways
  15. 26. True value in nonprofit events doesn’t come from the content; it comes from the interactions between people
  16. 27. Increase nonprofit member satisfaction by facilitating collaboration through social tools
  17. 28. Susan Mernit Public Media Collaborative @susanmernit
  18. 29. Knight News Challenge 2008-09 Using social media to do outreach and build community <ul><li>Annual, international $5MM competition awards 2 yrs funding for innovative projects that support news & discourse in geographic areas </li></ul><ul><li>ANYONE with a good idea can apply </li></ul><ul><li>2008-09 Goals: Increase applicant diversity, improve application quality, broaden int’l applicants </li></ul>
  19. 30. Tactics <ul><li>3 month program: Online social media campaign & local meet ups raised profile, traffic, unique over 100% from previous year </li></ul><ul><li>Tools: Twitter, Facebook groups & events, Upcoming, flickr, seesmic, blogs </li></ul><ul><li>Built online mentoring/community w/Drupal </li></ul><ul><li>3 people spent 10 hours a week total on the program, cash outlay very minimal=HUGE success </li></ul>Tactics
  20. 31. This is replicable <ul><li>Documentation for how we did it: Detailed case study: Using social media for social good—reviews KNC08, Twestival for charity: water, Women Who Tech Telesummitt </li></ul><ul><li>Download at http:// snurl.com/gmeds </li></ul><ul><li>Or contact [email_address] for a copy </li></ul>This is replicable
  21. 32. Lindy Dreyer SocialFish @lindydreyer
  22. 34. Homebase Outposts raving fans walk-ins friends of fans
  23. 37. Background <ul><li>Started in Sept. ’08 in the UK, independent from the cause </li></ul><ul><li>International scale, local effort </li></ul><ul><li>Global Twestival in Feb. ’09 </li></ul><ul><li>202 cities raised $250,000 for charity: water </li></ul>
  24. 38. Enable & Energize <ul><li>Power of the Twitter community </li></ul><ul><li>Support from influentials </li></ul><ul><li>Local communities rallying </li></ul><ul><li>Support from central Twestival hub, including hosted WP site with Twestival theme. </li></ul>
  25. 39. @maddiegrant @bucchere (Chris) @lindydreyer @susanmernit #09NTC #cool Group Discussion
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