09NTC: Unleashing the Ultimate Cool Factor Case Studies of Conferences Energized Through Social Media

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Slides from the session at the 2009 Nonprofit Technology Network. Speakers included Susan Mernit, Chris Bucchere, Maddie Grant, and Lindy Dreyer.

Slides from the session at the 2009 Nonprofit Technology Network. Speakers included Susan Mernit, Chris Bucchere, Maddie Grant, and Lindy Dreyer.

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  • 1. Unleashing the Ultimate Cool Factor Case Studies of Conferences Energized Through Social Media Maddie Grant | Socialfish, LLC Chris Bucchere | The Social Collective Lindy Dreyer | SocialFish, LLC Susan Mernit | Public Media Collaborative #09NTC #cool
  • 2. #09NTC #cool @maddiegrant @bucchere (Chris) @lindydreyer @susanmernit
  • 3. Maddie Grant SocialFish @maddiegrant Moderator
  • 4. Chris Bucchere The Social Collective @bucchere
  • 5.  
  • 6.  
  • 7. Our goal: Facebook + Twitter for Conferences
  • 8. Our Mission Statement The Social Collective provides an exclusive, interactive means for conference attendees to meet and network with one another in a safe and secure environment before, during and after any conference.
  • 9. The Problem
  • 10. The Problem Attendees want to meet and network at conferences, but they don’t know how to get started Conference organizers want to know more about their attendees to increase attendance and sales
  • 11. Our Solution
  • 12. Our Solution Provide a fun, easy-to-use site where conference attendees can find and create meaningful connections Provide the data back to conference organizers to help them market and sell products or services
  • 13. Customers
  • 14.  
  • 15. White-labeled Sites
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. Mainstream Social Network Integration
  • 23.  
  • 24.  
  • 25. Key Takeaways
  • 26. True value in nonprofit events doesn’t come from the content; it comes from the interactions between people
  • 27. Increase nonprofit member satisfaction by facilitating collaboration through social tools
  • 28. Susan Mernit Public Media Collaborative @susanmernit
  • 29. Knight News Challenge 2008-09 Using social media to do outreach and build community
    • Annual, international $5MM competition awards 2 yrs funding for innovative projects that support news & discourse in geographic areas
    • ANYONE with a good idea can apply
    • 2008-09 Goals: Increase applicant diversity, improve application quality, broaden int’l applicants
  • 30. Tactics
    • 3 month program: Online social media campaign & local meet ups raised profile, traffic, unique over 100% from previous year
    • Tools: Twitter, Facebook groups & events, Upcoming, flickr, seesmic, blogs
    • Built online mentoring/community w/Drupal
    • 3 people spent 10 hours a week total on the program, cash outlay very minimal=HUGE success
    Tactics
  • 31. This is replicable
    • Documentation for how we did it: Detailed case study: Using social media for social good—reviews KNC08, Twestival for charity: water, Women Who Tech Telesummitt
    • Download at http:// snurl.com/gmeds
    • Or contact [email_address] for a copy
    This is replicable
  • 32. Lindy Dreyer SocialFish @lindydreyer
  • 33.  
  • 34. Homebase Outposts raving fans walk-ins friends of fans
  • 35.  
  • 36.  
  • 37. Background
    • Started in Sept. ’08 in the UK, independent from the cause
    • International scale, local effort
    • Global Twestival in Feb. ’09
    • 202 cities raised $250,000 for charity: water
  • 38. Enable & Energize
    • Power of the Twitter community
    • Support from influentials
    • Local communities rallying
    • Support from central Twestival hub, including hosted WP site with Twestival theme.
  • 39. @maddiegrant @bucchere (Chris) @lindydreyer @susanmernit #09NTC #cool Group Discussion