Unleashing the Ultimate Cool Factor Case Studies of Conferences Energized Through Social Media Maddie Grant | Socialfish, LLC Chris Bucchere | The Social Collective Lindy Dreyer | SocialFish, LLC Susan Mernit | Public Media Collaborative #09NTC #cool

#09NTC #cool @maddiegrant @bucchere (Chris) @lindydreyer @susanmernit

Maddie Grant SocialFish @maddiegrant Moderator

Chris Bucchere The Social Collective @bucchere

Our goal: Facebook + Twitter for Conferences

Our Mission Statement The Social Collective provides an exclusive, interactive means for conference attendees to meet and network with one another in a safe and secure environment before, during and after any conference.

The Problem

The Problem Attendees want to meet and network at conferences, but they don’t know how to get started Conference organizers want to know more about their attendees to increase attendance and sales

Our Solution

Our Solution Provide a fun, easy-to-use site where conference attendees can find and create meaningful connections Provide the data back to conference organizers to help them market and sell products or services

Customers

White-labeled Sites

Mainstream Social Network Integration

Key Takeaways

True value in nonprofit events doesn’t come from the content; it comes from the interactions between people

Increase nonprofit member satisfaction by facilitating collaboration through social tools

Susan Mernit Public Media Collaborative @susanmernit

Knight News Challenge 2008-09 Using social media to do outreach and build community Annual, international $5MM competition awards 2 yrs funding for innovative projects that support news & discourse in geographic areas ANYONE with a good idea can apply 2008-09 Goals: Increase applicant diversity, improve application quality, broaden int’l applicants

Annual, international $5MM competition awards 2 yrs funding for innovative projects that support news & discourse in geographic areas

ANYONE with a good idea can apply

2008-09 Goals: Increase applicant diversity, improve application quality, broaden int’l applicants

Tactics 3 month program: Online social media campaign & local meet ups raised profile, traffic, unique over 100% from previous year Tools: Twitter, Facebook groups & events, Upcoming, flickr, seesmic, blogs Built online mentoring/community w/Drupal 3 people spent 10 hours a week total on the program, cash outlay very minimal=HUGE success Tactics

3 month program: Online social media campaign & local meet ups raised profile, traffic, unique over 100% from previous year

Tools: Twitter, Facebook groups & events, Upcoming, flickr, seesmic, blogs

Built online mentoring/community w/Drupal

3 people spent 10 hours a week total on the program, cash outlay very minimal=HUGE success

This is replicable Documentation for how we did it: Detailed case study: Using social media for social good—reviews KNC08, Twestival for charity: water, Women Who Tech Telesummitt Download at http:// snurl.com/gmeds Or contact [email_address] for a copy This is replicable

Documentation for how we did it: Detailed case study: Using social media for social good—reviews KNC08, Twestival for charity: water, Women Who Tech Telesummitt

Download at http:// snurl.com/gmeds

Or contact [email_address] for a copy

Lindy Dreyer SocialFish @lindydreyer

Homebase Outposts raving fans walk-ins friends of fans

Background Started in Sept. ’08 in the UK, independent from the cause International scale, local effort Global Twestival in Feb. ’09 202 cities raised $250,000 for charity: water

Started in Sept. ’08 in the UK, independent from the cause

International scale, local effort

Global Twestival in Feb. ’09

202 cities raised $250,000 for charity: water

Enable & Energize Power of the Twitter community Support from influentials Local communities rallying Support from central Twestival hub, including hosted WP site with Twestival theme.

Power of the Twitter community

Support from influentials

Local communities rallying

Support from central Twestival hub, including hosted WP site with Twestival theme.

@maddiegrant @bucchere (Chris) @lindydreyer @susanmernit #09NTC #cool Group Discussion