Marketing Virtual Reference

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    Marketing Virtual Reference - Presentation Transcript

    1. Successful Strategies for Marketing Virtual Reference M.J. D’Elia University of Guelph OCULA Workshop November 4, 2005
    2. University of Guelph Virtual Reference Launch Campaign 2003
    3. Promoting a new service is always sexier than advertising an existing one.
    4. Promoting a new service is always sexier than advertising an existing one. On any given day our existing services are brand new to many patrons.
    5. M.J. D’Elia mdelia@uoguelph.ca Academic Liaison Librarian Engineering, Economics, Marketing University of Guelph
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    Here's a short presentation I did for OCULA on mark more

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