Successful Strategies
for Marketing
Virtual Reference
M.J. D’Elia
University of Guelph
OCULA Workshop
November 4, 2005

University of Guelph
Virtual Reference
Launch Campaign
2003

Promoting a new service is always sexier
than advertising an existing one.

Promoting a new service is always sexier
than advertising an existing one.
On any given day our existing services
are brand new to many patrons.

M.J. D’Elia
mdelia@uoguelph.ca
Academic Liaison Librarian
Engineering, Economics, Marketing
University of Guelph