Getting More out of the Internet

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Here's a presentation that I gave to employees at a nearby marketing firm. They wanted to learn how to use the Internet more effectively; in particular, they were interested in locating more "free" information. The slides are a little dated now, but still worth a look.

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Getting More out of the Internet

  1. 1. Getting More Out of the Internet M.J. D’Elia (mdelia@uoguelph.ca) Librarian, Marketing & Consumer Studies University of Guelph November 2006
  2. 2. Overview  Secondary Research  Specialized search tools  Community forums  Web analysis  Tools to Manage Information  Shared bookmarks  Syndicated content  Useful resources M.J. D'Elia ~ Nov 2006
  3. 3. Strategy #1 Search Engines  Use more than one search tool  Different coverage  Different depth  Different search technology  Use multiple search strategies  Combinations of words  Watch for other tips on the peripherals M.J. D'Elia ~ Nov 2006
  4. 4. Image: http://www.dogpile.com M.J. D'Elia ~ Nov 2006
  5. 5. Image: http://clusty.com M.J. D'Elia ~ Nov 2006
  6. 6. Image: http://www.alacrastor.com D'Elia ~ Nov 2006 M.J.
  7. 7. Image: http://www.knowthis.com M.J. D'Elia ~ Nov 2006
  8. 8. Image: http://www.nlresearch.com D'Elia ~ Nov 2006 M.J.
  9. 9. Strategy #2 Web Reference Sources  Understand the product category  Encyclopedias, Dictionaries, etc.  Newspapers, press-releases, etc.  Intended audience is different  General introductory information  Less marketing “spin” M.J. D'Elia ~ Nov 2006
  10. 10. Image: http://en.wikipedia.org M.J. D'Elia ~ Nov 2006
  11. 11. Image: http://www.howstuffworks.com ~ Nov 2006 M.J. D'Elia
  12. 12. Image: http://www.howstuffworks.com ~ Nov 2006 M.J. D'Elia
  13. 13. Image: http://newspad.prweb.com D'Elia ~ Nov 2006 M.J.
  14. 14. Image: http://news.google.com M.J. D'Elia ~ Nov 2006
  15. 15. Strategy #3 Open Directory Projects  Sites categorized by human input  Directory-style listings not search-style listings  Find leads to trade organizations, associations, institutions, consumer groups, etc. M.J. D'Elia ~ Nov 2006
  16. 16. Image: http://dmoz.org M.J. D'Elia ~ Nov 2006
  17. 17. Image: http://dir.yahoo.com M.J. D'Elia ~ Nov 2006
  18. 18. Definition The Invisible Web  Portion of the web that cannot be “seen” (retrieved) by search engines  The invisible web is huge  Over 550 billion individual documents  Largest growing category of information on the Internet  Proprietary database, intranets, etc. M.J. D'Elia ~ Nov 2006
  19. 19. Strategy #4 Customer Forums & Blogs  Discussion among customers  View transcripts of product discussions  Editorial and anecdotal information  Customer opinions (uncensored)  Reflections on both products and service  Qualitative data M.J. D'Elia ~ Nov 2006
  20. 20. Image: http://www.complaints.com D'Elia ~ Nov 2006 M.J.
  21. 21. Image: http://www.planetfeedback.com ~ Nov 2006 M.J. D'Elia
  22. 22. Image: http://www.digitalhome.ca/forum ~ Nov 2006 M.J. D'Elia
  23. 23. Image: http://www.stvtalk.com M.J. D'Elia ~ Nov 2006
  24. 24. Image: http://www.bloglines.comM.J. D'Elia ~ Nov 2006
  25. 25. Image: http://www.technorati.com D'Elia ~ Nov 2006 M.J.
  26. 26. Image: http://www.technorati.com D'Elia ~ Nov 2006 M.J.
  27. 27. Images: http://www.icerocket.com ; http://blogsearch.google.com M.J. D'Elia ~ Nov 2006
  28. 28. Image: http://blogsearch.google.comD'Elia ~ Nov 2006 M.J.
  29. 29. Image: http://www.podzinger.com D'Elia ~ Nov 2006 M.J.
  30. 30. Definition Descriptive Tags (Folksonomies)  Information retrieval method based on collaborative labels and descriptions  Labels are known as “tags”  Meaning is defined by the community  Contrast with taxonomy  Authoritative hierarchy of terms M.J. D'Elia ~ Nov 2006
  31. 31. Strategy #5 Social Search Tools  Results based on community interests  Collective intelligence  Shared findings  Find obscure pages  Beyond regular search engines M.J. D'Elia ~ Nov 2006
  32. 32. Image: http://del.icio.us M.J. D'Elia ~ Nov 2006
  33. 33. Image: http://www.furl.net M.J. D'Elia ~ Nov 2006
  34. 34. Strategy #6 Web Analysis  Analyze web traffic  Determine popularity of the site  Generate reports  Evaluate websites  Compare to competitors  Track historical changes M.J. D'Elia ~ Nov 2006
  35. 35. Image: http://www.alexa.com M.J. D'Elia ~ Nov 2006
  36. 36. Image: http://www.archive.org/web/web.php (Starchoice website Dec 19, 1996) M.J. D'Elia ~ Nov 2006
  37. 37. Shared Bookmarks  JAN Kelley = Community  Share your bookmarks with each other  Use your own descriptive “tags”  Bookmarks are accessible from any computer with a web browser  Build resource collection collaboratively  See Strategy #5 M.J. D'Elia ~ Nov 2006
  38. 38. Staying Current  Content syndication  Monitor blogs from key analysts  Generate RSS feeds for repetitive searches  Customize news feeds M.J. D'Elia ~ Nov 2006
  39. 39. Image: http://biz.yahoo.com/rss.htmlD'Elia ~ Nov 2006 M.J.
  40. 40. Definition: RSS Really Simple Syndication; Rich Site Summary  Web format for delivering bits of content to other websites  Receive relevant news  Information is delivered to a single location  Receive instant updates  Content delivery options  Email, browser, reader/aggregator M.J. D'Elia ~ Nov 2006
  41. 41. Image: http://en.wikipedia.org M.J. D'Elia ~ Nov 2006
  42. 42. Image: http://en.wikipedia.org M.J. D'Elia ~ Nov 2006
  43. 43. Useful Research Resources  Information Today, Inc.  http://www.infotoday.com  Free Pint  http://www.freepint.com  Search Engine Watch  http://searchenginewatch.com M.J. D'Elia ~ Nov 2006
  44. 44. Image: http://www.freepint.com M.J. D'Elia ~ Nov 2006
  45. 45. Image: http://searchenginewatch.com M.J. D'Elia ~ Nov 2006

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