• Save
Getting More out of the Internet
Upcoming SlideShare
Loading in...5
×
 

Getting More out of the Internet

on

  • 815 views

Here's a presentation that I gave to employees at a nearby marketing firm. They wanted to learn how to use the Internet more effectively; in particular, they were interested in locating more "free" ...

Here's a presentation that I gave to employees at a nearby marketing firm. They wanted to learn how to use the Internet more effectively; in particular, they were interested in locating more "free" information. The slides are a little dated now, but still worth a look.

Statistics

Views

Total Views
815
Views on SlideShare
815
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Getting More out of the Internet Getting More out of the Internet Presentation Transcript

  • Getting More Out of the Internet M.J. D’Elia (mdelia@uoguelph.ca) Librarian, Marketing & Consumer Studies University of Guelph November 2006
  • Overview  Secondary Research  Specialized search tools  Community forums  Web analysis  Tools to Manage Information  Shared bookmarks  Syndicated content  Useful resources M.J. D'Elia ~ Nov 2006
  • Strategy #1 Search Engines  Use more than one search tool  Different coverage  Different depth  Different search technology  Use multiple search strategies  Combinations of words  Watch for other tips on the peripherals M.J. D'Elia ~ Nov 2006
  • Image: http://www.dogpile.com M.J. D'Elia ~ Nov 2006
  • Image: http://clusty.com M.J. D'Elia ~ Nov 2006
  • Image: http://www.alacrastor.com D'Elia ~ Nov 2006 M.J.
  • Image: http://www.knowthis.com M.J. D'Elia ~ Nov 2006
  • Image: http://www.nlresearch.com D'Elia ~ Nov 2006 M.J.
  • Strategy #2 Web Reference Sources  Understand the product category  Encyclopedias, Dictionaries, etc.  Newspapers, press-releases, etc.  Intended audience is different  General introductory information  Less marketing “spin” M.J. D'Elia ~ Nov 2006
  • Image: http://en.wikipedia.org M.J. D'Elia ~ Nov 2006
  • Image: http://www.howstuffworks.com ~ Nov 2006 M.J. D'Elia
  • Image: http://www.howstuffworks.com ~ Nov 2006 M.J. D'Elia
  • Image: http://newspad.prweb.com D'Elia ~ Nov 2006 M.J.
  • Image: http://news.google.com M.J. D'Elia ~ Nov 2006
  • Strategy #3 Open Directory Projects  Sites categorized by human input  Directory-style listings not search-style listings  Find leads to trade organizations, associations, institutions, consumer groups, etc. M.J. D'Elia ~ Nov 2006
  • Image: http://dmoz.org M.J. D'Elia ~ Nov 2006
  • Image: http://dir.yahoo.com M.J. D'Elia ~ Nov 2006
  • Definition The Invisible Web  Portion of the web that cannot be “seen” (retrieved) by search engines  The invisible web is huge  Over 550 billion individual documents  Largest growing category of information on the Internet  Proprietary database, intranets, etc. M.J. D'Elia ~ Nov 2006
  • Strategy #4 Customer Forums & Blogs  Discussion among customers  View transcripts of product discussions  Editorial and anecdotal information  Customer opinions (uncensored)  Reflections on both products and service  Qualitative data M.J. D'Elia ~ Nov 2006
  • Image: http://www.complaints.com D'Elia ~ Nov 2006 M.J.
  • Image: http://www.planetfeedback.com ~ Nov 2006 M.J. D'Elia
  • Image: http://www.digitalhome.ca/forum ~ Nov 2006 M.J. D'Elia
  • Image: http://www.stvtalk.com M.J. D'Elia ~ Nov 2006
  • Image: http://www.bloglines.comM.J. D'Elia ~ Nov 2006
  • Image: http://www.technorati.com D'Elia ~ Nov 2006 M.J.
  • Image: http://www.technorati.com D'Elia ~ Nov 2006 M.J.
  • Images: http://www.icerocket.com ; http://blogsearch.google.com M.J. D'Elia ~ Nov 2006
  • Image: http://blogsearch.google.comD'Elia ~ Nov 2006 M.J.
  • Image: http://www.podzinger.com D'Elia ~ Nov 2006 M.J.
  • Definition Descriptive Tags (Folksonomies)  Information retrieval method based on collaborative labels and descriptions  Labels are known as “tags”  Meaning is defined by the community  Contrast with taxonomy  Authoritative hierarchy of terms M.J. D'Elia ~ Nov 2006
  • Strategy #5 Social Search Tools  Results based on community interests  Collective intelligence  Shared findings  Find obscure pages  Beyond regular search engines M.J. D'Elia ~ Nov 2006
  • Image: http://del.icio.us M.J. D'Elia ~ Nov 2006
  • Image: http://www.furl.net M.J. D'Elia ~ Nov 2006
  • Strategy #6 Web Analysis  Analyze web traffic  Determine popularity of the site  Generate reports  Evaluate websites  Compare to competitors  Track historical changes M.J. D'Elia ~ Nov 2006
  • Image: http://www.alexa.com M.J. D'Elia ~ Nov 2006
  • Image: http://www.archive.org/web/web.php (Starchoice website Dec 19, 1996) M.J. D'Elia ~ Nov 2006
  • Shared Bookmarks  JAN Kelley = Community  Share your bookmarks with each other  Use your own descriptive “tags”  Bookmarks are accessible from any computer with a web browser  Build resource collection collaboratively  See Strategy #5 M.J. D'Elia ~ Nov 2006
  • Staying Current  Content syndication  Monitor blogs from key analysts  Generate RSS feeds for repetitive searches  Customize news feeds M.J. D'Elia ~ Nov 2006
  • Image: http://biz.yahoo.com/rss.htmlD'Elia ~ Nov 2006 M.J.
  • Definition: RSS Really Simple Syndication; Rich Site Summary  Web format for delivering bits of content to other websites  Receive relevant news  Information is delivered to a single location  Receive instant updates  Content delivery options  Email, browser, reader/aggregator M.J. D'Elia ~ Nov 2006
  • Image: http://en.wikipedia.org M.J. D'Elia ~ Nov 2006
  • Image: http://en.wikipedia.org M.J. D'Elia ~ Nov 2006
  • Useful Research Resources  Information Today, Inc.  http://www.infotoday.com  Free Pint  http://www.freepint.com  Search Engine Watch  http://searchenginewatch.com M.J. D'Elia ~ Nov 2006
  • Image: http://www.freepint.com M.J. D'Elia ~ Nov 2006
  • Image: http://searchenginewatch.com M.J. D'Elia ~ Nov 2006