0
Expectations!
What you will get:!
-Gamification overview and applications in industry!
-Market landscape and analysis – ind...
Intro!
Well, more like…!
What’s Your Score?!
Education and Experience!
• 
• 
• 
• 
• 
• 
• 
• 
• 

AA degree in Business Admin !
Retail operations manager of two Guita...
In case some of you missed the last talk, here are some stats…!

LAST TIME WE MET…!
One of the Most Cited Statistics!!
In 2011- Gartner predicted that by 2014,
“more than 70 percent of global businesses
wil...
But then in 2012 Gartner said…!

“80 Percent of Current Gamified
Applications Will Fail to Meet Business
Objectives Primari...
Gamification: Epic Win or Fail?!
Pointless mechanics that use tangible and
trivial rewards…!
!
Badges that don’t translate ...
How to make it work! !
Gamification - applying the game
mechanics and feedback loops you receive
in games to non-game activ...
Games tap into human needs...!
! ! ! ! ! ! To feel SMART!
!
!
! ! To feel FREE!
!
!
!
!
To feel CONNECTED!
Game Mechanics - Flow!
Claremont psychology professor noted for his work in the study
of happiness and creativity… and for...
Game-based Learning is - FUN!!
Point at which pleasure and motivation
overlap…!

Pleasure!

Motivation!
Ameya Kulkarni

Amy Vaduthalakuzhy

Michael Cilla

Kristynn Sullivan

Dan Abouav

CS Undergrad & MBA
Startup experience

E...
BENEFITS

ACCURATE
RESULTS

Instead of relying on self-reported measures, these
results are based on instinctive game play...
BENEFITS

Results!
BENEFITS

WHY

HOW

WHAT

Validity study conducted in conjunction with
Florida Gulf Coast University to understand
relatio...
Correlations!
Significant pos correlation!
Significant neg correlation!

CONSCIENTOUSNESS!

OPENNESS!

Achievement-Striving!...
Correlations!
Significant pos correlation!
Significant neg correlation!

CONSCIENTOUSNESS!

OPENNESS!

Achievement-Striving!...
Correlations!
Significant pos correlation!
Significant neg correlation!

CONSCIENTOUSNESS!

OPENNESS!

Achievement-Striving!...
Correlations!
Significant pos correlation!
Significant neg correlation!

CONSCIENTOUSNESS!

OPENNESS!

Achievement-Striving!...
Correlations!
Significant pos correlation!
Significant neg correlation!

CONSCIENTOUSNESS!

OPENNESS!

Achievement-Striving!...
Correlations!
Significant pos correlation!
Significant neg correlation!

CONSCIENTOUSNESS!

OPENNESS!

Achievement-Striving!...
Correlations!
Significant pos correlation!
Significant neg correlation!

CONSCIENTOUSNESS!

OPENNESS!

Achievement-Striving!...
SWFL ASTD Gamification Prezo
SWFL ASTD Gamification Prezo
SWFL ASTD Gamification Prezo
SWFL ASTD Gamification Prezo
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SWFL ASTD Gamification Prezo

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By presenting case examples along with primary research, the audience experienced and learned about a variety of implications for gamifying traditional talent management processes. This feeds into several important streams of organizational effectiveness, such as improving employer branding for attraction and recruitment, increasing employee engagement for retention, and innovating organizational development and team building endeavors for better succession.

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Transcript of "SWFL ASTD Gamification Prezo"

  1. 1. Expectations! What you will get:! -Gamification overview and applications in industry! -Market landscape and analysis – industry trend stats! -Difference between good gamification and poor attempts! -Psychological determinants of games and play – why games engage! -At least 1 funny video! -At least 1 cheesy video with dub step music in the background! -And a mini presentation embedded in this that shows the research findings from my study on games and personality! ! What you won’t get:! -A “to-do” list of instructions to gamify something! -An in-depth analysis of gamification! -Any badges or points!!
  2. 2. Intro!
  3. 3. Well, more like…!
  4. 4. What’s Your Score?!
  5. 5. Education and Experience! •  •  •  •  •  •  •  •  •  AA degree in Business Admin ! Retail operations manager of two Guitar Center stores ! BA in psychology from FGCU ! Master’s degree in I-O psychology from Cal State in San Jose! Interned at workforce analytics startup Evolv (very smart I-Os and engineers)! Consultant in the corporate university at Electronic Arts HQ! Adjunct instructor at FGCU ! Program manager at Global HR Research! Presently account manager at Victory Marketing Agency!!
  6. 6. In case some of you missed the last talk, here are some stats…! LAST TIME WE MET…!
  7. 7. One of the Most Cited Statistics!! In 2011- Gartner predicted that by 2014, “more than 70 percent of global businesses will have at least one gamified application in their system”.!
  8. 8. But then in 2012 Gartner said…! “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design”!
  9. 9. Gamification: Epic Win or Fail?! Pointless mechanics that use tangible and trivial rewards…! ! Badges that don’t translate to any real motivational value… ! ! Not understanding WHY! !
  10. 10. How to make it work! ! Gamification - applying the game mechanics and feedback loops you receive in games to non-game activities. ! ! GOOD gamification is not simply badges and points or any rewards – it taps into motivators bigger than money and other extrinsic rewards!! !
  11. 11. Games tap into human needs...! ! ! ! ! ! ! To feel SMART! ! ! ! ! To feel FREE! ! ! ! ! To feel CONNECTED!
  12. 12. Game Mechanics - Flow! Claremont psychology professor noted for his work in the study of happiness and creativity… and for his notoriously difficult name! ! Dr. Mihály Csíkszentmihályi ! In psychology Flow is defined as complete absorption in what someone does.! !
  13. 13. Game-based Learning is - FUN!! Point at which pleasure and motivation overlap…! Pleasure! Motivation!
  14. 14. Ameya Kulkarni Amy Vaduthalakuzhy Michael Cilla Kristynn Sullivan Dan Abouav CS Undergrad & MBA Startup experience EE Undergrad & MBA Startup experience MS Org. Psychology Assessments exp. Ph.D. Quant. Psychology UC Merced Ex-VP of HR, HP CEO Head of Product Psychologist RESEARCH   Data Scientist Advisor
  15. 15. BENEFITS ACCURATE RESULTS Instead of relying on self-reported measures, these results are based on instinctive game play behaviors measured through thousands of data points, accurately delivering inherent traits.! FUN & ENGAGING EXPERIENCE Unlike traditional assessments, these game-based assessments are short and fun to play, providing an engaging employee experience – especially for the early career Millennials.! POSITIVE BRANDING OPPORTUNITY This platform is completely customizable to include company information and logos, providing a positive employer branding opportunity. !
  16. 16. BENEFITS Results!
  17. 17. BENEFITS WHY HOW WHAT Validity study conducted in conjunction with Florida Gulf Coast University to understand relationship between gameplay behaviors and personality facets! Subjects played the games, completed the IPIP questionnaire and a demographics survey! 350 total data points collected and analyzed ! Game data correlated with the big 5 personality domains and 6 sub-facets using IPIP scores! Statistically significant correlations summarized in this report!
  18. 18. Correlations! Significant pos correlation! Significant neg correlation! CONSCIENTOUSNESS! OPENNESS! Achievement-Striving! Cautiousness! Dutifulness! Orderliness! Self-Discipline! Self-Efficacy! Adventurousness! Artistic Interest! Emotionality! Imagination! Intellect! Liberalism! Tire Mission! Spaceship! Formation! AGREEABLENESS! Altruism! Cooperation! Modesty! Morality! Sympathy! Trust! NEUROTICISM! EXTROVERSION! Anger! Anxiety! Depression! Impulsiveness! Self-Consciousness! Vulnerability! Activity Level! Assertiveness! Cheerfulness! Excitement-Seeking! Friendliness! Gregariousness! Trace That ! Spaceship! Formation Bonus! Spaceship! Spaceship ! Matchup! Co-investment!
  19. 19. Correlations! Significant pos correlation! Significant neg correlation! CONSCIENTOUSNESS! OPENNESS! Achievement-Striving! Cautiousness! Dutifulness! Orderliness! Self-Discipline! Self-Efficacy! Adventurousness! Artistic Interest! Emotionality! Imagination! Intellect! Liberalism! Tire Mission! Spaceship! Formation! AGREEABLENESS! Altruism! Cooperation! Modesty! Morality! Sympathy! Trust! NEUROTICISM! EXTROVERSION! Anger! Anxiety! Depression! Impulsiveness! Self-Consciousness! Vulnerability! Activity Level! Assertiveness! Cheerfulness! Excitement-Seeking! Friendliness! Gregariousness! Trace That ! Spaceship! Formation Bonus! Spaceship! Spaceship ! Matchup! Co-investment!
  20. 20. Correlations! Significant pos correlation! Significant neg correlation! CONSCIENTOUSNESS! OPENNESS! Achievement-Striving! Cautiousness! Dutifulness! Orderliness! Self-Discipline! Self-Efficacy! Adventurousness! Artistic Interest! Emotionality! Imagination! Intellect! Liberalism! Tire Mission! Spaceship! Formation! AGREEABLENESS! Altruism! Cooperation! Modesty! Morality! Sympathy! Trust! NEUROTICISM! EXTROVERSION! Anger! Anxiety! Depression! Impulsiveness! Self-Consciousness! Vulnerability! Activity Level! Assertiveness! Cheerfulness! Excitement-Seeking! Friendliness! Gregariousness! Trace That ! Spaceship! Formation Bonus! Spaceship! Spaceship ! Matchup! Co-investment!
  21. 21. Correlations! Significant pos correlation! Significant neg correlation! CONSCIENTOUSNESS! OPENNESS! Achievement-Striving! Cautiousness! Dutifulness! Orderliness! Self-Discipline! Self-Efficacy! Adventurousness! Artistic Interest! Emotionality! Imagination! Intellect! Liberalism! Tire Mission! Spaceship! Formation! AGREEABLENESS! Altruism! Cooperation! Modesty! Morality! Sympathy! Trust! NEUROTICISM! EXTROVERSION! Anger! Anxiety! Depression! Impulsiveness! Self-Consciousness! Vulnerability! Activity Level! Assertiveness! Cheerfulness! Excitement-Seeking! Friendliness! Gregariousness! Trace That ! Spaceship! Formation Bonus! Spaceship! Spaceship ! Matchup! Co-investment!
  22. 22. Correlations! Significant pos correlation! Significant neg correlation! CONSCIENTOUSNESS! OPENNESS! Achievement-Striving! Cautiousness! Dutifulness! Orderliness! Self-Discipline! Self-Efficacy! Adventurousness! Artistic Interest! Emotionality! Imagination! Intellect! Liberalism! Tire Mission! Spaceship! Formation! AGREEABLENESS! Altruism! Cooperation! Modesty! Morality! Sympathy! Trust! NEUROTICISM! EXTROVERSION! Anger! Anxiety! Depression! Impulsiveness! Self-Consciousness! Vulnerability! Activity Level! Assertiveness! Cheerfulness! Excitement-Seeking! Friendliness! Gregariousness! Trace That ! Spaceship! Formation Bonus! Spaceship! Spaceship ! Matchup! Co-investment!
  23. 23. Correlations! Significant pos correlation! Significant neg correlation! CONSCIENTOUSNESS! OPENNESS! Achievement-Striving! Cautiousness! Dutifulness! Orderliness! Self-Discipline! Self-Efficacy! Adventurousness! Artistic Interest! Emotionality! Imagination! Intellect! Liberalism! Tire Mission! Spaceship! Formation! AGREEABLENESS! Altruism! Cooperation! Modesty! Morality! Sympathy! Trust! NEUROTICISM! EXTROVERSION! Anger! Anxiety! Depression! Impulsiveness! Self-Consciousness! Vulnerability! Activity Level! Assertiveness! Cheerfulness! Excitement-Seeking! Friendliness! Gregariousness! Trace That ! Spaceship! Formation Bonus! Spaceship! Spaceship ! Matchup! Co-investment!
  24. 24. Correlations! Significant pos correlation! Significant neg correlation! CONSCIENTOUSNESS! OPENNESS! Achievement-Striving! Cautiousness! Dutifulness! Orderliness! Self-Discipline! Self-Efficacy! Adventurousness! Artistic Interest! Emotionality! Imagination! Intellect! Liberalism! Tire Mission! Spaceship! Formation! AGREEABLENESS! Altruism! Cooperation! Modesty! Morality! Sympathy! Trust! NEUROTICISM! EXTROVERSION! Anger! Anxiety! Depression! Impulsiveness! Self-Consciousness! Vulnerability! Activity Level! Assertiveness! Cheerfulness! Excitement-Seeking! Friendliness! Gregariousness! Trace That ! Spaceship! Formation Bonus! Spaceship! Spaceship ! Matchup! Co-investment!
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