Social Media and Face-to-Face Meetings

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This presentation represents the state of social media usage in trade shows and conferences at the start of 2011. Four case studies including International CES, NTEN, BlogWorld & New Media Expo, and the International Machine Tool Show are featured.

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Social Media and Face-to-Face Meetings

  1. 1. Social Media and Face-to-Face Meetings<br />Presented by Michelle Bruno, CMP, CEM<br />
  2. 2.
  3. 3.
  4. 4. Gameification<br />4<br />
  5. 5. Gameification<br />Geo-location<br />Augmented Reality<br />Reward/loyalty<br />
  6. 6. Content<br />
  7. 7. Content<br />Blogs<br />Video<br />Education<br />Website<br />Repurposing<br />User-generated<br />
  8. 8. Social Sharing<br />
  9. 9. Social Sharing<br />Likes<br />Social Sharing buttons<br />QR codes<br />Social CRM<br />Social mindset<br />
  10. 10. Community<br />
  11. 11. Community<br />Glue<br />Year round engagement<br />Communities of interest monetize more easily<br />Emergence of the Community Manager<br />Private platforms vs. public platforms<br />
  12. 12. Mobile<br />
  13. 13. Mobile<br />Smart phones, smart tablets, kiosks<br />Mobile-optimized networking platforms<br />Shareable, searchable content<br />
  14. 14. QR Codes<br />
  15. 15. QR Codes<br />Games<br />Badges<br />Advertising<br />Exhibitor information<br />Sponsorship promotion<br />
  16. 16. International CES 2011<br />
  17. 17. International CES 2011<br />
  18. 18. International CES 2011<br />
  19. 19. International CES 2011<br />
  20. 20. International CES 2011<br />
  21. 21. International CES 2011<br />
  22. 22. International CES 2011<br />
  23. 23. IMTS 2010<br />
  24. 24. IMTS 2010<br />
  25. 25. IMTS 2010<br />
  26. 26. IMTS 2010<br />
  27. 27. IMTS 2010<br />
  28. 28. IMTS 2010<br />
  29. 29. BlogWorld & NME 2010<br />
  30. 30. BlogWorld & NME 2010<br />
  31. 31. BlogWorld & NME 2010<br />
  32. 32. BlogWorld & NME 2010<br />
  33. 33. BlogWorld & NME 2010<br />
  34. 34. NTEN 2010<br />
  35. 35. NTEN 2010<br />
  36. 36. NTEN 2010<br />
  37. 37. NTEN 2010<br />
  38. 38. NTEN 2010<br />
  39. 39. NTEN 2010<br />
  40. 40. NTEN 2010<br />
  41. 41. Social Media Usage<br />
  42. 42. Thinking Outside the Post<br />Immediate response will be required<br />Content will have to be like gourmet fast food...<br />Your events will be reviewed/critiqued/praised in real-time<br />Expectations for the event experience will increase<br />Demand for live events will INCREASE<br />Participants will become accustomed to being able to share everything (not just content)<br />
  43. 43. Virtual <br />
  44. 44. Social Dining<br />
  45. 45. Social Flying<br />
  46. 46. Ride Sharing<br />
  47. 47. What This Really Means<br />http://www.youtube.com/watch?v=ym2pJwN7FY4&feature=player_embedded<br />
  48. 48. Strategy<br />Get a social “base line” and add from there<br />Don’t just push<br />Get/stay in the game<br />Go where your audience is AND bring them to you<br />Broaden your thinking about “social”<br />
  49. 49. Michelle Bruno<br />Bruno Group Signature Events<br />Brunogroup.com<br />Forkintheroadblog.com<br />Twitter: http://twitter.com/michellebruno<br />LinkedIn: http://www.linkedin.com/in/michellejbruno<br />

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