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Social Media and Face-to-Face Meetings
 

Social Media and Face-to-Face Meetings

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This presentation represents the state of social media usage in trade shows and conferences at the start of 2011. Four case studies including International CES, NTEN, BlogWorld & New Media Expo, and ...

This presentation represents the state of social media usage in trade shows and conferences at the start of 2011. Four case studies including International CES, NTEN, BlogWorld & New Media Expo, and the International Machine Tool Show are featured.

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    Social Media and Face-to-Face Meetings Social Media and Face-to-Face Meetings Presentation Transcript

    • Social Media and Face-to-Face Meetings
      Presented by Michelle Bruno, CMP, CEM
    • Gameification
      4
    • Gameification
      Geo-location
      Augmented Reality
      Reward/loyalty
    • Content
    • Content
      Blogs
      Video
      Education
      Website
      Repurposing
      User-generated
    • Social Sharing
    • Social Sharing
      Likes
      Social Sharing buttons
      QR codes
      Social CRM
      Social mindset
    • Community
    • Community
      Glue
      Year round engagement
      Communities of interest monetize more easily
      Emergence of the Community Manager
      Private platforms vs. public platforms
    • Mobile
    • Mobile
      Smart phones, smart tablets, kiosks
      Mobile-optimized networking platforms
      Shareable, searchable content
    • QR Codes
    • QR Codes
      Games
      Badges
      Advertising
      Exhibitor information
      Sponsorship promotion
    • International CES 2011
    • International CES 2011
    • International CES 2011
    • International CES 2011
    • International CES 2011
    • International CES 2011
    • International CES 2011
    • IMTS 2010
    • IMTS 2010
    • IMTS 2010
    • IMTS 2010
    • IMTS 2010
    • IMTS 2010
    • BlogWorld & NME 2010
    • BlogWorld & NME 2010
    • BlogWorld & NME 2010
    • BlogWorld & NME 2010
    • BlogWorld & NME 2010
    • NTEN 2010
    • NTEN 2010
    • NTEN 2010
    • NTEN 2010
    • NTEN 2010
    • NTEN 2010
    • NTEN 2010
    • Social Media Usage
    • Thinking Outside the Post
      Immediate response will be required
      Content will have to be like gourmet fast food...
      Your events will be reviewed/critiqued/praised in real-time
      Expectations for the event experience will increase
      Demand for live events will INCREASE
      Participants will become accustomed to being able to share everything (not just content)
    • Virtual
    • Social Dining
    • Social Flying
    • Ride Sharing
    • What This Really Means
      http://www.youtube.com/watch?v=ym2pJwN7FY4&feature=player_embedded
    • Strategy
      Get a social “base line” and add from there
      Don’t just push
      Get/stay in the game
      Go where your audience is AND bring them to you
      Broaden your thinking about “social”
    • Michelle Bruno
      Bruno Group Signature Events
      Brunogroup.com
      Forkintheroadblog.com
      Twitter: http://twitter.com/michellebruno
      LinkedIn: http://www.linkedin.com/in/michellejbruno