What 3 Trailblazers Confirmed About Using Beacons at Events
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What 3 Trailblazers Confirmed About Using Beacons at Events

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A visual summary of the article, "What 3 Trailblazers Confirmed About Using Beacons at Events" from Event Tech Brief (Eventtechbrief.com). To learn more about new innovations in the event industry, ...

A visual summary of the article, "What 3 Trailblazers Confirmed About Using Beacons at Events" from Event Tech Brief (Eventtechbrief.com). To learn more about new innovations in the event industry, subscribe to the Event Tech Brief newsletter (http://www.eventtechbrief.com/page.cfm/Action=Form/FormID=1/t=m/goSection=3)

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What 3 Trailblazers Confirmed About Using Beacons at Events What 3 Trailblazers Confirmed About Using Beacons at Events Presentation Transcript

  • Using Beacons at Events Presented by: EventTechBrief.com
  • Recently, Plan Your Meetings (PYM), Topi and On Location Engagements (OLE) collaborated to address the process and potential of using beacons at events. Collectively, they confirmed some theories about what beacons can do and where the technology will go next.
  • 3 QUESTIONS: Would Topi’s platform (integrated with OLE) recognize a beacon? Would attendees interact with the beacons? What kind of data and insight would surface from beacon usage?
  • As users passed by a beacon, they would receive a pop-up message (question or “fast fact”) indicating that the device recognized it. FAST FACT!
  • During the course of the event, content triggered by the OLE beacons was delivered a total of 110 times from five different beacon locations. The most popular station (wine tasting) was visited by one third of the participants who spent an average of two minutes each reading the content there.
  • “When I saw the reports from Topi, it was really interesting because I could tell who was hanging out where, how long it took them to get from one part of the program to the next, and who was grouped together. I could also sort by time and location. When you talk about big data being the future of conferences, this is a perfect illustration of that,” - Kristi Casey Sanders (PYM)
  • "While beacons have tremendous potential for geolocation and content delivery, they could also be the future of lead tracking for exhibitors..." - Eric Francois (Topi)
  • Learn more by signing up for the eNewsletter or read the article at: http://bit.ly/SQz1rs EventTechBrief.com EVENT TECH BRIEF