Event Farm Puts NFC at the Intersection of Hip and Disruptive

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A visual summary of the EventTechBrief.com article, Event Farm Puts NFC at the Intersection of Hip and Disruptive. Read the full article at: http://bit.ly/1kpNyjm. Or you can subscribe to the …

A visual summary of the EventTechBrief.com article, Event Farm Puts NFC at the Intersection of Hip and Disruptive. Read the full article at: http://bit.ly/1kpNyjm. Or you can subscribe to the bi-monthly eNewsletter at: http://bit.ly/1ku7TZS

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  • 1. N F CN F C at the Intersection of Hip and Disruptive Event Farm puts A Presentation By: EventTechBrief.com
  • 2. Near Field Communication N. F. C. NFC allows attendees to check-in, make purchases, exchange contact information, vote, and perform a variety of other tasks with the tap of an NFC-enabled Smartphone or a badge. However, event- technology firm Event Farm uses NFC as an experience catalyst. On one evening in May, it was the center of attention...
  • 3. Selected them from a list on a check-in app Washington, DC’s Carnegie Library 2.0: The New Media Party 1 HELLOMY NAME IS 2 HELLOMY NAME IS 3 Picked up a blank credential Andtransferredtheir personal information fromthetablet tothe credential When guests arrived, they provided their names to an attendant who... The process, which lasted less than a minute, transformed the credential into a key that unlocked a series of digital experiences offered throughout the evening.
  • 4. BOTS In one room, a matching set of five Blabdroids charmed visitors with a series of questions. Prompted by a hover of the NFC-activated credential over its head, the bot asked guests about love, art, death, and risk, among other topics, while recording videos of their responses.
  • 5. SWAGITAL A digital gift wall—five Android tablets embedded side-by-side in eye-level portals—invited guests to hover their credentials over the screen to receive a gift. Each tablet identified the guest and emailed him a message from one of five sponsors.
  • 6. SWAGITAL “Android is used because Google has built NFC into the platform... We are trying to make this accessible to corporate event planners by using off-the-shelf hardware that is easy for event planners to operate." - Ryan Costello, CEO (Event Farm)
  • 7. TUNES In the music room complete with a dance floor and stage, content globes—semi-round, white spheres with Android tablets facing out on one side—hung from a ceiling truss. Again, guests were asked to hover their credentials over the screen to receive MP3 files of songs played by the band over the course of the night.
  • 8. PICS The step-and-repeat photo session, a mainstay at many events, also had an NFC element. After posing in front of a backdrop, guests had fifteen seconds to hover their credentials over a reader in order to receive a copy of the photo via email.
  • 9. “We wanted to be a little disruptive with media and new media,” Costello explains. The concept of a “continuous digital experience” enabled by NFC technology is one that Event Farm is keen to experiment with. “We’re taking a lot of risk here. We’re doing things that have never been done."
  • 10. EventTECHBrief Or subscribe to the eNewsletter http://bit.ly/1ku7TZS Read the full article http://bit.ly/1kpNyjm Event Images Courtesy of Traci Browne