The Attendee Experience: Tips, Tricks, and Technology to Keep Them Coming Back

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This presentation offers a framework for understanding and planning events around the attendee experience.

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The Attendee Experience: Tips, Tricks, and Technology to Keep Them Coming Back

  1. 1. Event OrganizerThe Attendee Experience: Tips, Tricks, and Technology to Keep Them Coming Back By Michelle Bruno
  2. 2. Takeaways• The NEW hierarchy of attendee needs• How to understand your attendees holistically• The dirtiest word in b2b trade shows• How to convert attendees into fans• 7 Top trends in "attendee experience" technology• 10 ways to kill the attendee experience
  3. 3. Maslow’s Hierarchy of Needs Image Courtesy of Wikipedia
  4. 4. Bruno’s Attendee Hierarchy of Needs
  5. 5. UtilityBASICS NEEDED TO EXPERIENCE AND UNDERSTAND THEEVENT: food and beverage, registration, signage,charging stations, wi-fi, maps, transportation,exhibitor directory, conference agenda, floorPlans, ADA accommodations...
  6. 6. JustificationINFORMATION NEEDED TO CONFIRM THE ATTENDEE’S ROIOF TIME AND RESOURCES: content consumption, QRcodes, digital tote bags, session speakers,programming, show features, content capture,post-show content access...
  7. 7. ConnectionHUMAN AND DIGITAL CONNECTION TO COMMUNICATE,SHARE THE EXPERIENCE, LEARN FROM PEERS:matchmaking, social media platforms,receptions, games, flash mobs, golftournaments, collaboration exercises, placesettings...
  8. 8. Dirty Word = FUN
  9. 9. RecognitionPARTICIPATION FOR SELF ESTEEM: Speaker’sCorners, Twitter falls, Q &A, textwalls, leader boards, crowdsourcing ideainnovation booth...
  10. 10. Innovation Booth
  11. 11. UnderstandingHIGH-LEVEL TRANSFORMATION:charity outreach,keynote speaker, mentoring...
  12. 12. SPIN’s GSR
  13. 13. 7 Trends in Attendee Technology• Holistic approach to attendee analytics• Convergence• DIY platforms for mobile and virtual• Geo-location schemes• NFC applications for paperless events• Games using mobile devices• Social mapping
  14. 14. Holistic Analytics
  15. 15. #2 Convergence
  16. 16. Geo-location
  17. 17. #4 DIY Platforms
  18. 18. Near Field Communication
  19. 19. #6 Games on Mobile
  20. 20. Social Mapping
  21. 21. 5 Ways to Kill the Attendee Experience1. Make them wait2. Eliminate choices3. Make participation difficult4. Keep them in the dark5. Don’t change ever
  22. 22. 5 More Ways to Kill the Attendee Experience1. Serve Horrible Food2. Overload them with shiny objects3. Disconnect them from the world4. Organize lame activities5. Make sure they have a $60 cab ride
  23. 23. Google MeMichelle BrunoForkintheroadblog.comBrunogroup.commichelle@brunogroup.comTwitter: @michellebrunoLinkedin.com/in/michellejbrunoFacebook: Bruno Group Signature Events

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