The Attendee Experience: Tips, Tricks, and Technology to Keep Them Coming Back
Event OrganizerThe Attendee Experience: Tips, Tricks, and Technology to Keep Them Coming Back By Michelle Bruno
Takeaways• The NEW hierarchy of attendee needs• How to understand your attendees holistically• The dirtiest word in b2b trade shows• How to convert attendees into fans• 7 Top trends in "attendee experience" technology• 10 ways to kill the attendee experience
Maslow’s Hierarchy of Needs Image Courtesy of Wikipedia
UtilityBASICS NEEDED TO EXPERIENCE AND UNDERSTAND THEEVENT: food and beverage, registration, signage,charging stations, wi-fi, maps, transportation,exhibitor directory, conference agenda, floorPlans, ADA accommodations...
JustificationINFORMATION NEEDED TO CONFIRM THE ATTENDEE’S ROIOF TIME AND RESOURCES: content consumption, QRcodes, digital tote bags, session speakers,programming, show features, content capture,post-show content access...
ConnectionHUMAN AND DIGITAL CONNECTION TO COMMUNICATE,SHARE THE EXPERIENCE, LEARN FROM PEERS:matchmaking, social media platforms,receptions, games, flash mobs, golftournaments, collaboration exercises, placesettings...
7 Trends in Attendee Technology• Holistic approach to attendee analytics• Convergence• DIY platforms for mobile and virtual• Geo-location schemes• NFC applications for paperless events• Games using mobile devices• Social mapping
5 Ways to Kill the Attendee Experience1. Make them wait2. Eliminate choices3. Make participation difficult4. Keep them in the dark5. Don’t change ever
5 More Ways to Kill the Attendee Experience1. Serve Horrible Food2. Overload them with shiny objects3. Disconnect them from the world4. Organize lame activities5. Make sure they have a $60 cab ride
Google MeMichelle BrunoForkintheroadblog.comBrunogroup.email@example.comTwitter: @michellebrunoLinkedin.com/in/michellejbrunoFacebook: Bruno Group Signature Events