Hy vee presentation (edit program)
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Hy vee presentation (edit program)

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Hy vee presentation (edit program) Hy vee presentation (edit program) Presentation Transcript

  • By: Simon Yet, Megan Behr, Vemala Devi Balakrishnan, Michelle Miller
  • History• Charles Hyde (1883-1970)• David Vredenburg (1884-1949)• Dwight Vredenberg (1914-2002)• Profit-sharing basis
  • • Centerville, Iowa • In-store departmentsHistory • • Employees’ Trust Fund 100th store; Keokuk Iowa • Online grocery shopping First Hy-Vee store, 1930 View slide
  • Present – 21st Century• In-store Dietitians• Season’s Magazine• 228 stores in over 8 states• New items: Baking stone breads and sushi Hy-Vee 2010 View slide
  • Values and Vision• Mission Statement“Making lives, easier, healthier, and happier.”• Slogan“A helpful smile, in ever aisle.”• Goals • Excellent customer service • quality foods • low prices Hy-vee Ad Helpful smile!
  • Values and Vision• Promotes healthy lifestyles • Health Market • In-store Dietitians • NuVal Nutritional Scoring System • 1-100 • Health Section on Website
  • Values and Vision• Sustainability Mission • “To promote the well-being of our customers, employees, communities, and the global environment.”• What is Hy-Vee doing? • Energy and resource conservation • Waste reduction and recycling • Product sourcing and packaging• What can you do? • Use a reusable bag • Purchase green products
  • Programs(1)Live Healthy America (2)Upromise
  • Live Healthy America100 Days Wellness Challenge• Do it• Record• Success!Making lives easier, healthier, happier.
  • UpromiseGuilt free shopping! Making lives easier, healthier, happier.
  • Branding and Website www.hyvee.com
  • Comparison www.dahlsfoods.com
  • Work Cited• http://www.google.com/imgres?q=hyvee+employees• http://www.google.com/imgres?q=hyvee+ad• http://www.hy-vee.com/company/about-hy- vee/history/default.aspx• http://www.google.com/imgres?q=hyvee+nuval• http://www.google.com/imgres?q=hyvee+nuval+comparisons• http://www.google.com/imgres?q=hyvee+reusable+bag• http://www.google.com/imgres?q=live+healthy+america• http://www.google.com/imgres?q=upromise