• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Makingwhuffie
 

Makingwhuffie

on

  • 704 views

 

Statistics

Views

Total Views
704
Views on SlideShare
690
Embed Views
14

Actions

Likes
0
Downloads
5
Comments
0

2 Embeds 14

http://www.linkedin.com 13
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Makingwhuffie Makingwhuffie Presentation Transcript

    • Makin’ Whuffie 5 keys for maxing social capital and winning with online communities by tara ‘missrogue’ hunt
    • wtf
    • is
    • whuffie?
    • http://www.flickr.com/photos/eschipul/437288525/
    • boingboing
    • corey
    • is crazy
    • about
    • http://www.flickr.com/photos/stuckincustoms/459418289/
    • he wrote
    • sci-fi story
    • his characters
    • actually live in
    • http://www.flickr.com/photos/stuckincustoms/459418289/
    • instead of
    • money
    • thing he calls
    • whuffie
    • =
    • social capital
    • =
    • reputation
    • connections (both strong and weak)
    • influence
    • access to resources/access to more connections
    • favors added up (reciprocity)
    • public accomplishments
    • levels of trust
    • etc.
    • in corey’s future
    • when you
    • http://www.flickr.com/photos/notic/86343146/
    • whuffie
    • score
    • high score
    • =
    • good reputation
    • trust them
    • listen to their advice
    • it also buys you stuff
    • http://www.flickr.com/photos/brraveheart/2072543750/
    • but this should sound
    • familiar
    • this ain’t the future
    • & it ain’t science fiction
    • it’s real
    • right now
    • how
    • relate
    • online communities
    • 1,614 Facebook Friends
    • 5,800+ twitter followers
    • 950
    • I have strong or weak connections to
    • I’m not telling you this to show off
    • i’m not that unique
    • “there are three kinds of lies: lies, damned lies, and statistics” Mark Twain
    • !=
    • buy
    • whuffie
    • you see
    • whuffie
    • !=
    • currency
    • online communities
    • are for
    • connections + time = trust = the basis of whuffie
    • credibility matters
    • if you are known to take $$ to talk about a product
    • you lose credibility
    • without whuffie
    • you lose
    • you will be seen as
    • if you want to become an
    • influencer
    • [someone who is whuffie rich]
    • credibility
    • it’s really as simple as that
    • but there is a catch
    • didn’t happen overnight
    • it required a different perspective
    • involves
    • 5 key components to raising your whuffie
    • #1. turn that bullhorn inwards
    • how marketing looked before the internet
    • got louder
    • and louder
    • led to
    • main characteristic
    • impersonal
    • http://www.flickr.com/photos/b-tal/179390300/
    • http://www.flickr.com/photos/tin-g/90143310/
    • which is why
    • people we trust
    • if you are still
    • you are totally missing
    • http://www.flickr.com/photos/striatic/133146861/
    • if you want to
    • http://www.flickr.com/photos/klapow/39693385/
    • sounds easy, but it isn’t
    • focus on individuals
    • understand the needs of a community
    • that’s totally challenging
    • the 10 commandments of receiving feedback
    • 1. Thou shalt listen to the ‘experts’, but design for novices. 2. Thou shalt remember that what people want and what they say they want is very different. 3. Thou shalt respond to all feedback, even when thou need to say, “No thanks.” 4. Thou shalt not take negative feedback personally. 5. Thou shalt give credit to those whose ideas you implement.
    • 6. Thou shalt flag even small changes thou make. 7. Thou shalt be agile: make small, incremental, iterative changes, rather than hold off for big ones. 8. Thou shalt realize that sometimes the smallest, simplest improvements make the biggest impact. 9. Thou shalt remove thou’s ego from the picture (it’s not about thou). 10.Thou shalt avoid consensus at all costs.
    • to really become
    • #2. become part of the community you serve
    • getting out
    • the question is
    • figure out
    • who is it that you serve?
    • what problem are you solving?
    • for whom?
    • knowing that makes it easier
    • then join them!
    • not as market research
    • not as a voyeur
    • not to sell anyone anything
    • if you join a community with the wrong intentions
    • authenticity matters
    • what you need to figure out is
    • learn from that
    • integrate it into what you are offering
    • lastly figure out
    • why would they give a damn?
    • seemingly infinite choice
    • what is the difference between
    • you need to be remarkable
    • because then
    • some people may even give a damn.
    • and how does one achieve remarkability?
    • #3. create amazing customer experiences
    • when I say amazing
    • I mean experiences that lead to
    • http://www.flickr.com/photos/lugolounge/6780004/
    • http://www.flickr.com/photos/teointarifa/490408075/
    • http://www.flickr.com/photos/60852569@N00/242746787/
    • and then you will
    • this doesn’t need to be complicated
    • 10 things you can do to create amazing experiences
    • 1. pay close attention to details 2. go above and beyond 3. appeal to emotion and nostalgia 4. be a social catalyst 5. inject fun into your product
    • 6. experiment and be agile 7. turn banality into something fashionable 8. design for flow 9. let people personalize 10.make happiness your business model
    • #4. embrace the chaos
    • controlling the message?
    • heh
    • http://www.flickr.com/photos/wiseacre/153532248/
    • lay the foundation
    • set a template
    • then get ready to discover
    • another list
    • 7 ways to embrace the chaos
    • 1. Stop moving and look around you until you see everything clearly. 2. Transfer the knowledge. 3. Every time you feel anxiety, acknowledge it. 4. Define your own measure of success. 5. Get outside of your personal circle. 6. Realize that everything is out of your control anyway. 7. Have patience.
    • in no time you will feel
    • we’re just one more step away from
    • here is some food for thought
    • while money is part of the
    • market economy
    • whuffie is part of the
    • gift economy
    • it acts kind of opposite
    • the more you give away, the more whuffie you gain
    • whuffie is only valuable when it circulates
    • and as it circulates, it
    • but we still need to make $$ to pay the rent
    • so the question is...
    • what can you give away that won’t leave you broke?
    • #5. find your higher purpose.
    • born out of passion?
    • serving a need?
    • fighting the good fight?
    • maybe that stuff doesn’t interest you
    • maybe you just want to
    • does it mean that you will be whuffie poor?
    • nah.
    • you just have to find a way to give back to the community
    • the more you give, the more that comes back
    • it’s not just a nice thing to do
    • it’s part of
    • “nerd values”
    • “doing well by doing good”
    • what can you give away that won’t leave you broke?
    • democratize something
    • open it up
    • build bridges
    • co-opetition
    • spread love
    • www.avantgame.com/projects.htm
    • value something bigger
    • • democratize something inaccessible • open up • build bridges • spread love • value something bigger
    • whuffie
    • will grow over time
    • so combine all of the
    • • turn the bullhorn around • become part of the community you serve • create amazing experiences • embrace the chaos • find your higher purpose
    • you will raise whuffie
    • whuffie rich
    • =
    • better word of mouth
    • repeat sales
    • customer loyalty
    • =
    • big, fat increase to your bottom line
    • which will help you buy stuff
    • http://www.flickr.com/photos/brraveheart/2072543750/
    • which is why makin’ whuffie is the here and now.
    • end.
    • licensing: http://www.slideshare.net/missrogue
    • about those rockin’ images: • Many are from iStockphoto.com (totally cool site) • except as marked on the photo... • a screenshot of my friendwheel: http:// apps.facebook.com/friendwheel • and the logos & screengrabs I stole from all of the respective sites...
    • some references • Avant Game: http://www.avantgame.com • Cruel 2 B Kind: http://www.cruelgame.com • Microformats: http://www.microformats.org • OpenID: http://www.openid.net • Creative Commons: http://www.creativecommons.org • BarCamp: http://barcamp.org • Coworking: http://coworking.info • Ma.gnolia: http://ma.gnolia.com • Friend Wheel: http://apps.facebook.com/friendwheel • Great internet stats: http://pewinternet.org • Whuffie: http://en.wikipedia.org/wiki/Whuffie
    • Tara Hunt tara@citizenagency.com 415.694.1951 skype: tarahunt747 www.citizenagency.com www.horsepigcow.com