Blog Promotion/Measurement - Emetrics 2007

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    Blog Promotion/Measurement - Emetrics 2007 - Presentation Transcript

    1. Blog Promotion Strategies and Measurement Manoj Jasra Enquiro Search Solutions, Inc.
    2. Why Blog?
      • Relationships with Consumers
      • Thought Leadership
      • Education
      • Generate Revenue
      • Make Your Opinion Count
      • Gosh Darn It – It’s Fun!
    3. What Makes A Blog Unique?
      • Design
      • Content/Topics
      • Perspective
      • Writing Style/Theme
      • Individual vs. Team
      • Examples?
    4. Community through Subscribers
      • FeedBurner
        • Publicize
        • Optimize
        • Monetize
      • Make it Prominent and Simple
      • Don’t Forget About Email
      • Be Creative
    5. Relationships
      • Creates Awareness
      • Networking Opportunities
      • Opens Doors
      • Builds Authority
      • Link Love
      • Who Doesn’t Like Being Popular?
    6. Content Strategies
      • Post Length
      • Single vs. Multi Author
      • Strategy vs. News
      • Series on Hot Topics
      • PDF
      • Get Syndicated
      • Contests and Guest Bloggers
    7. Social Media and Networking
      • MySpace
      • Facebook
      • Twitter
      • Digg, Delicious, Reddit, Stumbleupon
      • Social Poster
    8. Metrics and Measurement
      • Posts Viewed (pages/visit)
      • Subscribers
        • Click Throughs
        • Outgoing Links
      • Comments
      • Downloads
      • Buzz and Media Mentions
    9. What Doesn’t Work?
      • Affiliates
        • Text Link Ads / Review Me
      • AdSense in Posts and Feeds
      • Reducing Frequency
      • Excessive Social Bookmarking
      • Repeating the News
    10. What Has Worked For Me
      • Emailing Industry Analysts
      • Blog Sponsors
      • Subscription in Footer
      • Blogging Contests
      • Podcasts and Interviews
      • Constant Testing
      • Sponsored Reviews
    11. Questions?
      • [email_address]

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