Blog Promotion Strategies and Measurement Manoj Jasra Enquiro Search Solutions, Inc.

Why Blog? Relationships with Consumers Thought Leadership Education Generate Revenue Make Your Opinion Count Gosh Darn It – It’s Fun!

Relationships with Consumers

Thought Leadership

Education

Generate Revenue

Make Your Opinion Count

Gosh Darn It – It’s Fun!

What Makes A Blog Unique? Design Content/Topics Perspective Writing Style/Theme Individual vs. Team Examples?

Design

Content/Topics

Perspective

Writing Style/Theme

Individual vs. Team

Examples?

Community through Subscribers FeedBurner Publicize Optimize Monetize Make it Prominent and Simple Don’t Forget About Email Be Creative

FeedBurner

Publicize

Optimize

Monetize

Make it Prominent and Simple

Don’t Forget About Email

Be Creative

Relationships Creates Awareness Networking Opportunities Opens Doors Builds Authority Link Love Who Doesn’t Like Being Popular?

Creates Awareness

Networking Opportunities

Opens Doors

Builds Authority

Link Love

Who Doesn’t Like Being Popular?

Content Strategies Post Length Single vs. Multi Author Strategy vs. News Series on Hot Topics PDF Get Syndicated Contests and Guest Bloggers

Post Length

Single vs. Multi Author

Strategy vs. News

Series on Hot Topics

PDF

Get Syndicated

Contests and Guest Bloggers

Social Media and Networking MySpace Facebook Twitter Digg, Delicious, Reddit, Stumbleupon Social Poster

MySpace

Facebook

Twitter

Digg, Delicious, Reddit, Stumbleupon

Social Poster

Metrics and Measurement Posts Viewed (pages/visit) Subscribers Click Throughs Outgoing Links Comments Downloads Buzz and Media Mentions

Posts Viewed (pages/visit)

Subscribers

Click Throughs

Outgoing Links

Comments

Downloads

Buzz and Media Mentions

What Doesn’t Work? Affiliates Text Link Ads / Review Me AdSense in Posts and Feeds Reducing Frequency Excessive Social Bookmarking Repeating the News

Affiliates

Text Link Ads / Review Me

AdSense in Posts and Feeds

Reducing Frequency

Excessive Social Bookmarking

Repeating the News

What Has Worked For Me Emailing Industry Analysts Blog Sponsors Subscription in Footer Blogging Contests Podcasts and Interviews Constant Testing Sponsored Reviews

Emailing Industry Analysts

Blog Sponsors

Subscription in Footer

Blogging Contests

Podcasts and Interviews

Constant Testing

Sponsored Reviews

Questions? [email_address]

[email_address]