Blog   Promotion  Strategies and  Measurement Manoj Jasra Enquiro Search Solutions, Inc.
Why Blog? <ul><li>Relationships with Consumers </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Education </li></ul>...
What Makes A Blog Unique? <ul><li>Design </li></ul><ul><li>Content/Topics </li></ul><ul><li>Perspective </li></ul><ul><li>...
Community through Subscribers <ul><li>FeedBurner </li></ul><ul><ul><li>Publicize </li></ul></ul><ul><ul><li>Optimize </li>...
Relationships <ul><li>Creates Awareness </li></ul><ul><li>Networking Opportunities </li></ul><ul><li>Opens Doors </li></ul...
Content Strategies <ul><li>Post Length </li></ul><ul><li>Single vs. Multi Author </li></ul><ul><li>Strategy vs. News </li>...
Social Media and Networking <ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Digg, D...
Metrics and Measurement <ul><li>Posts Viewed (pages/visit) </li></ul><ul><li>Subscribers </li></ul><ul><ul><li>Click Throu...
What Doesn’t Work? <ul><li>Affiliates </li></ul><ul><ul><li>Text Link Ads / Review Me </li></ul></ul><ul><li>AdSense in Po...
What Has Worked For Me <ul><li>Emailing Industry Analysts </li></ul><ul><li>Blog Sponsors </li></ul><ul><li>Subscription i...
Questions? <ul><li>[email_address] </li></ul>
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Blog Promotion/Measurement - Emetrics 2007

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Manoj Jasra's presentation on blog promotion and measurement at Emetrics Washington 2007

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Blog Promotion/Measurement - Emetrics 2007

  1. 1. Blog Promotion Strategies and Measurement Manoj Jasra Enquiro Search Solutions, Inc.
  2. 2. Why Blog? <ul><li>Relationships with Consumers </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Education </li></ul><ul><li>Generate Revenue </li></ul><ul><li>Make Your Opinion Count </li></ul><ul><li>Gosh Darn It – It’s Fun! </li></ul>
  3. 3. What Makes A Blog Unique? <ul><li>Design </li></ul><ul><li>Content/Topics </li></ul><ul><li>Perspective </li></ul><ul><li>Writing Style/Theme </li></ul><ul><li>Individual vs. Team </li></ul><ul><li>Examples? </li></ul>
  4. 4. Community through Subscribers <ul><li>FeedBurner </li></ul><ul><ul><li>Publicize </li></ul></ul><ul><ul><li>Optimize </li></ul></ul><ul><ul><li>Monetize </li></ul></ul><ul><li>Make it Prominent and Simple </li></ul><ul><li>Don’t Forget About Email </li></ul><ul><li>Be Creative </li></ul>
  5. 5. Relationships <ul><li>Creates Awareness </li></ul><ul><li>Networking Opportunities </li></ul><ul><li>Opens Doors </li></ul><ul><li>Builds Authority </li></ul><ul><li>Link Love </li></ul><ul><li>Who Doesn’t Like Being Popular? </li></ul>
  6. 6. Content Strategies <ul><li>Post Length </li></ul><ul><li>Single vs. Multi Author </li></ul><ul><li>Strategy vs. News </li></ul><ul><li>Series on Hot Topics </li></ul><ul><li>PDF </li></ul><ul><li>Get Syndicated </li></ul><ul><li>Contests and Guest Bloggers </li></ul>
  7. 7. Social Media and Networking <ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Digg, Delicious, Reddit, Stumbleupon </li></ul><ul><li>Social Poster </li></ul>
  8. 8. Metrics and Measurement <ul><li>Posts Viewed (pages/visit) </li></ul><ul><li>Subscribers </li></ul><ul><ul><li>Click Throughs </li></ul></ul><ul><ul><li>Outgoing Links </li></ul></ul><ul><li>Comments </li></ul><ul><li>Downloads </li></ul><ul><li>Buzz and Media Mentions </li></ul>
  9. 9. What Doesn’t Work? <ul><li>Affiliates </li></ul><ul><ul><li>Text Link Ads / Review Me </li></ul></ul><ul><li>AdSense in Posts and Feeds </li></ul><ul><li>Reducing Frequency </li></ul><ul><li>Excessive Social Bookmarking </li></ul><ul><li>Repeating the News </li></ul>
  10. 10. What Has Worked For Me <ul><li>Emailing Industry Analysts </li></ul><ul><li>Blog Sponsors </li></ul><ul><li>Subscription in Footer </li></ul><ul><li>Blogging Contests </li></ul><ul><li>Podcasts and Interviews </li></ul><ul><li>Constant Testing </li></ul><ul><li>Sponsored Reviews </li></ul>
  11. 11. Questions? <ul><li>[email_address] </li></ul>
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