Blog Promotion/Measurement - Emetrics 2007
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Blog Promotion/Measurement - Emetrics 2007

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Manoj Jasra's presentation on blog promotion and measurement at Emetrics Washington 2007

Manoj Jasra's presentation on blog promotion and measurement at Emetrics Washington 2007

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Blog Promotion/Measurement - Emetrics 2007 Presentation Transcript

  • 1. Blog Promotion Strategies and Measurement Manoj Jasra Enquiro Search Solutions, Inc.
  • 2. Why Blog?
    • Relationships with Consumers
    • Thought Leadership
    • Education
    • Generate Revenue
    • Make Your Opinion Count
    • Gosh Darn It – It’s Fun!
  • 3. What Makes A Blog Unique?
    • Design
    • Content/Topics
    • Perspective
    • Writing Style/Theme
    • Individual vs. Team
    • Examples?
  • 4. Community through Subscribers
    • FeedBurner
      • Publicize
      • Optimize
      • Monetize
    • Make it Prominent and Simple
    • Don’t Forget About Email
    • Be Creative
  • 5. Relationships
    • Creates Awareness
    • Networking Opportunities
    • Opens Doors
    • Builds Authority
    • Link Love
    • Who Doesn’t Like Being Popular?
  • 6. Content Strategies
    • Post Length
    • Single vs. Multi Author
    • Strategy vs. News
    • Series on Hot Topics
    • PDF
    • Get Syndicated
    • Contests and Guest Bloggers
  • 7. Social Media and Networking
    • MySpace
    • Facebook
    • Twitter
    • Digg, Delicious, Reddit, Stumbleupon
    • Social Poster
  • 8. Metrics and Measurement
    • Posts Viewed (pages/visit)
    • Subscribers
      • Click Throughs
      • Outgoing Links
    • Comments
    • Downloads
    • Buzz and Media Mentions
  • 9. What Doesn’t Work?
    • Affiliates
      • Text Link Ads / Review Me
    • AdSense in Posts and Feeds
    • Reducing Frequency
    • Excessive Social Bookmarking
    • Repeating the News
  • 10. What Has Worked For Me
    • Emailing Industry Analysts
    • Blog Sponsors
    • Subscription in Footer
    • Blogging Contests
    • Podcasts and Interviews
    • Constant Testing
    • Sponsored Reviews
  • 11. Questions?
    • [email_address]