Openbravo World Conference The Community Imperative Speaker: Matt Asay, VP of Business Development, Alfresco Barcelona, April 19, 2009

Agenda Open Source Rising Market data on open-source adoption Reasons for open-source adoption Community Mechanics Openbravo’s Community Outreach Community Begins with You Concluding Remarks

Open Source Rising

Market data on open-source adoption

Reasons for open-source adoption

Community Mechanics

Openbravo’s Community Outreach

Community Begins with You

Concluding Remarks

Open source is now mainstream Source: Gartner 2008 Number of respondents = 274; Multiple responses allowed. Survey Question: Do you use, or plan to use in the next budget year, an open-source project or product as an alternative to commercial software? 53-55% to adopt open-source by 2010

But what about open-source ERP adoption? Source: Forrester, 2009 60% to adopt open-source ERP by 2010

Why open source? Source: Gartner Number of respondents = 274; Mean summary: Three responses allowed. Survey Question: Select your organization’s top three most important reasons for using open-source software.

But it’s not just about cost “ Open source software solutions will directly compete with closed-source products in all …markets.” 85% of enterprises currently use OSS 45% use OSS for mission-critical applications (Continues to grow) Why? 65% say open source has sparked innovation inside their companies 67% … for lowered costs “ Lower TCO and flexibility to launch and develop cost-prohibitive projects continue to be top reasons for using OSS” 81% … for better quality software Sources: Gartner (2008), CIO Insight (2006), IDC (2006)‏ “ Open source produces better software.”

“ Open source software solutions will directly compete with closed-source products in all …markets.”

85% of enterprises currently use OSS

45% use OSS for mission-critical applications (Continues to grow)

Why?

65% say open source has sparked innovation inside their companies

67% … for lowered costs

“ Lower TCO and flexibility to launch and develop cost-prohibitive projects continue to be top reasons for using OSS”

81% … for better quality software

It’s also about (lowering) risk Most IT projects fail Open source de-risks software acquisition: Try before you buy Stop your subscription if the vendor stops providing value Worst case: Project dies and you’re out $xx,xxx or $xxx,xxx, not $x,xxx,xxx IT project failure becomes less probabilistic and less painful

Most IT projects fail

Open source de-risks software acquisition:

Try before you buy

Stop your subscription if the vendor stops providing value

Worst case:

Project dies and you’re out $xx,xxx or $xxx,xxx, not $x,xxx,xxx

IT project failure becomes less probabilistic and less painful

… In many ways, open source is working 87% 92% 86% 82% 84% 82% 91%

So open source is being used in more mission-critical tasks Open source is becoming the heart of enterprise computing

Agenda Open Source Rising Community Mechanics The myth of open-source community How commercial open-source communities operate Openbravo’s Community Outreach Community Begins with You Concluding Remarks

Open Source Rising

Community Mechanics

The myth of open-source community

How commercial open-source communities operate

Openbravo’s Community Outreach

Community Begins with You

Concluding Remarks

It’s no longer about whether open source will succeed …but how (and which projects) The real differentiator going forward is community involvement Whether measured in terms of lines of code added or new projects, open-source growth is phenomenal Source: Dirk Riehle, SAP

Just what is “The Community” supposed to do?

Just what is “The Community” supposed to do?

Community mostly happens at the periphery of a project <15 core developers do 85-100% of core development work 1000/10/1 ( Users / Bug Reporters / Patch Submitters ) Community is difficult to achieve: 72% of “open source developers” write code for others like themselves Most projects (55%) get no outside involvement a t all BUT…even big community projects are written by vendors The best place to solicit community involvement is in complements to a project, not the core Sources: Marten Mickos (MySQLUC 2005); O’Mahony & West, 2005; Mockus et al., 2005 The Shape of Community

<15 core developers do 85-100% of core development work

1000/10/1 ( Users / Bug Reporters / Patch Submitters )

Community is difficult to achieve:

72% of “open source developers” write code for others like themselves

Most projects (55%) get no outside involvement a t all

BUT…even big community projects are written by vendors

The best place to solicit community involvement is in complements to a project, not the core

Why doesn’t community work as advertised? Time Who has time to write (lots of) free software? Answer: Those that are employed to do so Interest Who will take out the trash? Aptitude Writing an ERP system is very hard/not many people can The higher up the stack you go, the fewer the developers Familiarity with project Poor documentation makes it hard to understand a project Monolithic code base takes time to learn (M o st won’t bother)

Time

Who has time to write (lots of) free software?

Answer: Those that are employed to do so

Interest

Who will take out the trash?

Aptitude

Writing an ERP system is very hard/not many people can

The higher up the stack you go, the fewer the developers

Familiarity with project

Poor documentation makes it hard to understand a project

Monolithic code base takes time to learn (M o st won’t bother)

“ There is no upside to pushing freeloaders away.” Linus Torvalds, 2009

Community begins when self-interest meets software

Agenda Open Source Rising Community Mechanics Openbravo’s Community Outreach Modularity and the Firefox-ization of Openbravo Openbravo Forge Community Begins with You Concluding Remarks

Open Source Rising

Community Mechanics

Openbravo’s Community Outreach

Modularity and the Firefox-ization of Openbravo

Openbravo Forge

Community Begins with You

Concluding Remarks

Casual development depends upon modularity Openbravo modularity enables community first, company second Start with Openbravo core, make it your own Functionality, integration with 3 rd -party software, localization, etc. Community must derive significant value from Openbravo, and beyond Openbravo Commercial support from Openbravo Commercial opportunities that happen beyond Openbravo, the company Making Openbravo more like …Firefox Community starts when the company gets out of the way, and when a rchitecture facilitates an add-on community Openbravo’s Firefox moment in v2.50 >6,800 third-party add-ons 45 full-time developers…but: 1,000 community code contributors; >20,000 nightly testers and >500,000 beta testers >50 million daily users and >125 million total users Number of add-ons before Mozilla’s re-architecture? Roughly zero Compare with Apple Safari and Microsoft IE, which also are weak on community The Firefox phenomenon

Casual development depends upon modularity

Openbravo modularity enables community first, company second

Start with Openbravo core, make it your own

Functionality, integration with 3 rd -party software, localization, etc.

Community must derive significant value from Openbravo, and beyond Openbravo

Commercial support from Openbravo

Commercial opportunities that happen beyond Openbravo, the company

>6,800 third-party add-ons

45 full-time developers…but:

1,000 community code contributors;

>20,000 nightly testers and

>500,000 beta testers

>50 million daily users and >125 million total users

Number of add-ons before Mozilla’s re-architecture?

Roughly zero

Compare with Apple Safari and Microsoft IE, which also are weak on community

Openbravo Forge: A place for community to begin Announced in early April Openbravo Forge allows users to register projects and to have access to community/development tools, e.g., bug tracking, Wiki, forums, etc. Makes it easier for the community to develop (public or private) industry vertical templates, modules and localizations Additionally, Openbravo Forge allows the commercialization of Openbravo community products Enables the community without controlling the community

Announced in early April

Openbravo Forge allows users to register projects and to have access to community/development tools, e.g., bug tracking, Wiki, forums, etc.

Makes it easier for the community to develop (public or private) industry vertical templates, modules and localizations

Additionally, Openbravo Forge allows the commercialization of Openbravo community products

Enables the community without controlling the community

Openbravo is architected for community. Now it’s your turn.

Openbravo is architected for community.

Now it’s your turn.

Agenda Open Source Rising Community Mechanics Openbravo’s Community Outreach Community Begins with You T he more you contribute, the more you benefit Ask not … Concluding Remarks

Open Source Rising

Community Mechanics

Openbravo’s Community Outreach

Community Begins with You

T he more you contribute, the more you benefit

Ask not …

Concluding Remarks

Learning from J B oss’ community 2002 2003 2004 2005 2006 3X 2X 1.5X 3.5X

Openbravo: What does it mean for you? Openbravo Global QA Leveraged development (Code, language packs, business processes, etc.)‏ Lowered barriers to trying Openbravo (means lower cost of sale)‏ Partners Ease of customization, enhancements Chance to participate with Openbravo in development Steer the roadmap in your favor Commercial opportunities extending the Openbravo platform Customers Co-development: Make it your Openbravo Lower prices Improved product (Performance, functionality, tailored to individual needs)‏ The more you contribute, the less the potential for lock-in

Openbravo

Global QA

Leveraged development (Code, language packs, business processes, etc.)‏

Lowered barriers to trying Openbravo (means lower cost of sale)‏

Partners

Ease of customization, enhancements

Chance to participate with Openbravo in development

Steer the roadmap in your favor

Commercial opportunities extending the Openbravo platform

Customers

Co-development: Make it your Openbravo

Lower prices

Improved product (Performance, functionality, tailored to individual needs)‏

The more you contribute, the less the potential for lock-in

Ask not what Openbravo can do for you…

Agenda Open Source Rising Community Mechanics Openbravo’s Community Outreach Community Begins with You Concluding Remarks