DEFINITION OF AN INDUSTRY: An industry is an organized activity that works to trade or manufacture a product collectively.
PURPOSE OF AN INDUSTRY: Simply to generate revenue.
Hence the definition would suggest that an industry is not a single entity that works in isolation from other variables to generate revenue. The New Zealand Film industry is no exception and the study of the industry will involve examining many aspects of industry.
What comprises the NZ film industry? The Government: Funding organisations, Law and Policy that affects the manufacturing or production and distribution and promotion of the film product. Film Production Companies: This will include such units as Weta Workshop and many smaller production houses. http://www.wetaworkshop.co.nz/ Distribution and Promotion: This includes marketing of the New Zealand product overseas. It also secures theatre screenings and distribution in DVD format both for sale and for rent.
Non-profit organisations: These tend to include and support organisations that work to regulate and create security within an industry such as SPADA (Screen production and development association) of New Zealand. http://www.spada.co.nz/home The Consumer: Their tastes/trends/access to film products. If there was no market in which to sell a product or service (ie: no demand for the good or service) there would be no industry.
What makes the NZ film industry unique?
Many of the various aspects of an industry have different impacts on the industry. Some of these aspects may be controlled within the industry and others the industry has very little control over. Hence we can think of the various controls (or variable that impact on an industry) as INTERNAL and EXTERNAL.
It may also be considered that people involved in this industry are attracted to it because of its creative nature and that their motivation within the industry is due to their desire to create cultural product, at times one that works to reflect a New Zealand Cultural identity. There are also many aspects of the industry that work to create employment and encourage expertise.
What are the controls and how do they work?
The EXTERNAL controls of an organisation are those that can NOT be changed from within the industry. These may include:
Employment /Contract Law
Occupational Safety and Health Regulations (OSH) http://www.osh.dol.govt.nz/
Censorship Law http://www.censorship.govt.nz/index.html
Funding Policy (Ministry of Economic Development and The Ministry of Culture and Heritage)
Protected by Consumers Guarantee Act http://www.consumeraffairs.govt.nz
Protected by Censorship Law
Protected by Contract Law
This affects the supply of labour.
International Film Industries:
The performance of the competitor will always be a of concern to an industry that has expectations of international competitiveness when the generation of income PROFIT is a driving factor.
Funding Delivery Organisations: The New Zealand Film
Non Profit Organisations:
Director’s Guild (SDGNZ) http://www.sdgnz.co.nz/
All roles within the production and distribution of the product. The industry can determine their need and may encourage involvement through training and development within their own organisations rather than use the external labour market generated by independent training providers.