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New Media for Student Leaders

New Media for Student Leaders



Presented on July 22nd, 2010 by J/T to SIUC's Summer 2010 Study of the US Institute for Student Leader: Institute on the New Media

Presented on July 22nd, 2010 by J/T to SIUC's Summer 2010 Study of the US Institute for Student Leader: Institute on the New Media



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    New Media for Student Leaders New Media for Student Leaders Presentation Transcript

    • JULY 22, 2010
      U.S. STATE DEPARTMENT:Student Leaders on New Media
    • This is New Media
      Image provided by thefuturebuzz.com
    • Image provided by flowtown.com
    • Journalism in New Media
    • Breaking News in Journalism
      "From post-election protests in Iran to the campaign against trade in conflict minerals, social media is revolutionizing the way human rights advocates broadcast their efforts. Internet-based services like Twitter and YouTube enable campaigners to reach global audiences and put issues in the international spotlight with just a few mouse clicks. The Iranian protestors' use of social media dominated the news coverage, with traditional news outlets discovering for the first time how these new platforms can provide access to information in otherwise closed-off environments." (worldpoliticsreview.com)
      Image provided by
    • Journalists and Media on Twitter
      BIO: A behind the scenes look at “Anderson Cooper 360°”
      written by Anderson Cooper and the show’s
      correspondents and producers.
      BIO: Covering all angles.
      CNN.com is among the world's leaders in online news and information delivery.
    • Creating a Twitter List
      Click to add to List!
    • Build relationships
      The results are in…
      • 52%of reporters now use Twitter as part of their jobs (study by Cision/GSPM)
      • 37%of journalists are required to maintain Twitter accounts (study by PRWeek)
      • 65%of journalists use Facebook for their work (study by Cision/GSPM)
    • The Perfect Online Pitch
      Perfect pitching…
      • Utilize Facebook and Twitter, as well as email
      • Direct message
      • Wall interaction
      • Be short – make it’s point in the title or the opening line
      • Be personal
      • This is why it’s important to build a relationship with a reporter and/or blogger first
      What’s in the best story pitches?
      • Numbers and stats
      • Breaking news that hasn’t been discussed before
      • Identify new trends and find relationships
    • Social Media News Release (SMNR)
      Image provided by
    • Pitch Engine
      Social Media Release (SMR) – a reinvention of the traditional press release
      • Pitch Engine is used by in-house PR pros, agency reps, and other communication professionals
      • Incorporate multi-media
      • Shareable
      • Broader audience reach
      Bloggers and journalists
      Investors and consumers
      Online influencers
    • #journchat
      • #journchatis a hashtag used to congregate a weekly Twitter conversation between journalists, bloggers and PR professionals
      • Created and moderated by Sarah Evans (@prsarahevans)
    • Social Media Revolution
    • International Advocacy Tools
    • Human Rights Watch
      • One of the world’s leading organizations in protecting human rights
      • Enlists the support of the public to take action, stay informed, and make donation
      • Challenge those who hold power to end abusive practices
    • Human Rights Watch
      • WITNESS uses video to open the eyes of the world to human rights violations.
      • WITNESS empowers people to transform personal stories of abuse into powerful tools for justice, promoting public engagement and policy change.
      Be a WITNESS
    • Amnesty International
      Donate.. To your favorite Causes
      Join.. To help gain awareness
      Take Action.. To make a difference
    • NAFSA
      The association of international educators
      Promotes the exchange of students to and from the U.S.
      Resources include Connecting Our World and social media platforms – Twitter, Facebook, Blog, etc.
    • NAFSA: Social Media Platform
      Newest ways to take action
      RSS Feed:
      Allows you to stay up to date on initiatives and news
      Connect and discuss issues
    • Case Studies
    • DipNote
      A place to share stories,
      …discuss experiences,
      …and inspire new ideas
      …on the important foreign policy issues
      of the day.
    • Iran Twitter Revolution
      Use of hashtag #Iranelection
    • Iran Twitter Revolution
    • Haiti Relief Efforts via Twitter and Mobile Marketing
      Text ‘HAITI’ earthquake relief raises $32 million dollars for Red Cross in one month.
      #HAITI was main hashtag used for Hurricane relief efforts and emergency family location
    • Thank You