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Sharp Ideas: Interactive| Print

Sharp Ideas: Interactive| Print

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    About Us About Us Presentation Transcript

      • Who we are…
      • 35 years combined experience in the sales/
      • marketing industry
      • Participated as lead executive in multi-million dollar IT initiatives
      • Worked in-house on creative end, and as subcontractor on multiple marketing engagements
      • Where we are going…
      • Prefer the small business space and understand the needs of small businesses to have an identity, engage, and connect through various new media means
      • Staff creative development, new media in-house/outsource projects to preferred providers
      About Us
    • MJ2 Services
      • Print/identity/direct mail
      • New media
      • B2B or B2C emarketing
      • Web content, business writing, newsletters
      • Sales/marketing assistance, outsourced business development
    • Life cycle of a sharp idea
      • Put slide in here (landscape) with the pencils
    • Why Utilize Social Media Tools?
      • Encourage enthusiasm for your brand
      • Seek meaningful connections, self-expression and a receptive community
      • Search engine optimization
      • Innovation in the advertising space
      • Start predicting future success
      • (instead of always measuring backwards)
      • Listen, Engage, Attract, Energize, Mobilize
      Social media groundswell effort is to listen, embrace and connect with your customers
        • Blog
        • Linked In
        • Twitter
        • Facebook Fanpage
        • Email/communication tags
      The MJ2 Simplified Approach to Social Media
    • The Big Picture
      • Website- static or active?
      • Blog- create a strategy, schedule and relevant voice
      • Content management
      • E-marketing strategy tie-in to all online objectives
    • What to Expect From MJ2
      • Obtain your goals and overall objectives
      • Create and review online marketing objectives
      • Understand Social Media Requirements
      • Set up social media tools
      • Listen and Engage
      • Coach and Educate
      • Refine and Repeat
      • Exit