Online survey that I share via social media w/c Sep 29th 2014 to capture the 'pulse' of how consumers feel about sensors that collect data on their health. I shared the results of the survey at the Body Computing conference on Oct 3rd 2014 (these slides contain updated results as of Oct 10th 2014)

1. Sensors in Digital Health: What
do consumers want & need?
Maneesh Juneja
Oct 10th 2014

2. Methodology
• Online survey created
– 3 geodemographic questions
– 7 sensor questions
• Link to survey shared via Twitter, LinkedIn,
Facebook
• Survey period: Sep 29th 2014 – Oct 10th 2014
• 1,390 people opened the survey
• 94 people completed the survey
• 6.8% response rate

3. Survey responses by country
1%
1%
2%
2%
1%
1%
1%
11%
6%
1%
4%
2%
3%
1%
20%
38%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
USA
UK
Switzerland
Sweden
Spain
Singapore
Netherlands
Italy
India
Germany
France
China
Canada
Belgium
Australia
Afghanistan
Number of responses = 94 between Sep 29th-Oct 10th 2014

4. Survey responses by gender
60%
40%
100%
80%
60%
40%
20%
0%
Male Female
Number of responses = 94 between Sep 29th-Oct 10th 2014

5. Survey responses by agegroup
1% 1%
19%
38%
35%
100%
80%
60%
40%
20%
Number of responses = 94 between Sep 29th-Oct 10th 2014
4%
0%
0%
18 or
under
18-24 25-34 35-44 45-55 56-64 65 or
older

6. Would you like ability to track changes in your
health when at home or work?
93%
7%
100%
80%
60%
40%
20%
0%
YES NO
Number of responses = 94 between Sep 29th-Oct 10th 2014

7. Would you wear a smartwatch if it could
improve your health?
81%
19%
100%
80%
60%
40%
20%
0%
YES NO
Number of responses = 94 between Sep 29th-Oct 10th 2014

8. Would you consider a sensor implanted under
your skin if it could improve your health?
49% 51%
100%
80%
60%
40%
20%
0%
YES NO
Number of responses = 94 between Sep 29th-Oct 10th 2014

9. Would you consider swallowing a sensor if
could improve your health?
59%
41%
100%
80%
60%
40%
20%
0%
YES NO
Number of responses = 94 between Sep 29th-Oct 10th 2014

10. Want a smartphone to diagnose illness without
having to visit a doctor?
74%
26%
100%
80%
60%
40%
20%
0%
YES NO
Number of responses = 94 between Sep 29th-Oct 10th 2014

11. Would you share data from your body if it could
Improve healthcare overall?
81%
19%
100%
80%
60%
40%
20%
0%
YES NO
Number of responses = 94 between Sep 29th-Oct 10th 2014

12. Would you share data from your body if
you got paid to share the data?
57%
43%
100%
80%
60%
40%
20%
0%
YES NO
Number of responses = 94 between Sep 29th-Oct 10th 2014