Standing Partnership Basic Social Media

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A basic social media presentation for explaining tools and their uses for businesses or nonprofits.

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  • RACI: Client Project Work John McArthur and Gil Hoffman 2008 TECHNOLOGY CONFERENCE
  • Standing Partnership Basic Social Media

    1. 1. Social Media Workshop Created by Standing Partnership
    2. 2. Social Media in Plain English
    3. 3. Table of Contents <ul><li>Overview of the Landscape </li></ul><ul><li>Focus on a Few Tools to: </li></ul><ul><ul><li>Connect </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Engage </li></ul></ul><ul><ul><li>Publish </li></ul></ul><ul><ul><li>Evaluate </li></ul></ul><ul><li>Considerations – Before You Engage </li></ul>
    4. 4. Social Media <ul><li>Critical to SEO (search engine optimization – the art of making Web pages attractive to search engines). </li></ul><ul><li>Serves as a tool for internal collaboration and knowledge sharing. </li></ul><ul><li>Allows direct conversation and relationship building with your community. </li></ul><ul><li>Serves as a platform for thought leadership. </li></ul><ul><li>Provides instant feedback. </li></ul><ul><li>Builds relationships. </li></ul>
    5. 5. Why Integrate Social Media? <ul><li>Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent. </li></ul><ul><li>http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf </li></ul>
    6. 6. The Mass Media Model Edited and controlled content broadcast to mass audiences. – Mike Arauz Thoughts on New Media and Assorted Links
    7. 7. The Social Media Model Ideas shared, adapted, changed and shared again, and again, and … – Mike Arauz Thoughts on New Media and Assorted Links
    8. 9. Social Media Continuum of Tools Publish Connect Listen Engage
    9. 10. Focus Efforts on a Few The “Big Three”
    10. 11. Connect: LinkedIn
    11. 12. Connect and Engage: Facebook
    12. 13. Listen: Follow Online Content <ul><li>The quickest way to monitor content on the Web is to use a feed reader. </li></ul>
    13. 14. Listen: Tools
    14. 15. Connect and Engage: Twitter
    15. 16. Publish: Search Engine Optimization <ul><li>“ Neither a press release nor a full-page ad in the New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.” </li></ul><ul><ul><li>— Robert Scoble and Shel Israel </li></ul></ul><ul><ul><li>Naked Conversations </li></ul></ul>
    16. 17. Social Media: Evaluate Success <ul><li>Define Goals </li></ul><ul><li>Measure Progress </li></ul><ul><li>Celebrate Success </li></ul>
    17. 18. Social Media: Before You Engage <ul><li>Establish social media policy for team members </li></ul><ul><li>Create a plan including goals that are SMART (specific, measurable, actionable, realistically high and time-bound) </li></ul><ul><li>Decide what your focus area will be; for each campaign, what is the one thing you plan to achieve </li></ul><ul><li>Review measurement tools on a regular schedule; tweak plan to align with strategy and meet goals </li></ul>
    18. 19. Thank You Questions? www.standingpr.com/blog

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