Social Media for Wedding and Event Professionals


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Social Media for Wedding and Event Professionals

  1. 1. Ambassador You:Integrating Social Media into Your Business Communications
  2. 2. The Mass Media ModelEdited and controlled content broadcast to mass audiences. – Mike Arauz Thoughts on New Media and Assorted Links
  3. 3. The Social Media ModelIdeas shared, adapted, changed and shared again, and again, and … – Mike Arauz Thoughts on New Media and Assorted Links
  4. 4. Why Integrate Social Media?• Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent.
  5. 5. Why Integrate Social Media?• Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
  6. 6. The State of Social Media Q3 2011• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.• Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.• Americans spend more time on Facebook than they do on any other U. S. website.• Close to 40% of social media users access social media content from a mobile phone.
  7. 7. Ways to Use Social Media1. Reputation Management – listen, engage2. Customer Service – listen, engage3. Public Relations – connect, engage, publish4. Customer Acquisition – connect, listen, engage5. Customer Loyalty – connect, engage, publish6. Thought Leadership – engage, publish7. Networking – connect, engage
  8. 8. Social Media Tools; How They’re UsedConnect Listen Engage Publish
  9. 9. Four Keys to Social Strategy Success 1.Focus Efforts 2.Create a Schedule 3.Maintain Relationships 4.Realize Results
  10. 10. Home Base
  11. 11. Listen -- ToolsThe quickest way to monitor content on the socialWeb is to use a feed reader.
  12. 12. Connect• Find people like you and expand your network• Read lots of content, follow their blogs• Learn who makes up your network; who are fans and followers?• Enter contacts regularly into your social networks.
  13. 13. Ways to Use LinkedIn• Increase your visibility – By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with – In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust
  14. 14. Ways to Use LinkedIn• Increase your ability to connect – Include past companies, affiliations, interests and education – Add your LinkedIn profile link to e-mail signatures and online profiles –
  15. 15. Good Invitation to ConnectAs you may know, I resigned my position as [TITLE & COMPANY]. Itwas a rich experience and I value the privilege of access to a very highlevel of thought leadership during my years there.Recently, I have begun to work with the [COMPANY] to [DETAILS OFJOB AND INDUSTRY] Using “best practice” as a baseline, we arelooking at regional, national and international models that use anintegrated approach to create successful outcomes.As I value our relationship and appreciate the depth of experience youbring to your profession, please join my network so we can stay intouch on this and more.Warm regards,
  16. 16. Steps to Take Today• Upload your e-mail contacts from all sources• Get your profile to 100% by completing all of your information and adding a photo• Develop a keyword-rich professional headline• Rename the default “Website” and “Blog” settings to personalized names• Add your Twitter account and the Tweets application
  17. 17. Steps to Take Next Week• Write a recommendation for a colleague, partner or friend (and hope they return the favor)• Create a schedule for yourself to ask one new person a week for a recommendation
  18. 18. Ongoing Steps to Success• Going forward, each time you get a new contact’s card, enter them in• Each week, spend about 10 minutes researching new, desired contacts or prospect companies• When necessary, UPDATE your profile and keep it current• Add applications like SlideShare to make your profile more valuable to your contacts
  19. 19. Connect -- Twitter
  20. 20. Engage1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent, quality content6. Create meaningful, long-lasting relationships
  21. 21. Twitter:an estimated 225 millionusers, generating 65 milliontweets a day and handling over800,000 search queries per day.Wow.
  22. 22. Strategies Minimize time - Maximize Engagement• Helpful tools: – OneForty – Tweepz – Tweets – Bufferapp – Tweetdeck – Hootsuite
  23. 23. Understand your Klout
  24. 24. Evaluate and Celebrate Success• Define Goals• Measure Progress• Celebrate Success
  25. 25. Questions? Thank You! Marijean Jaggers