SMCCville Six Ways To Use Social Media

Six Ways to Use Social Media to Promote Your Brand and Your Business Created by Marijean Jaggers for Standing Partnership

Table of Contents
Overview of the Social Media Landscape
Before You Begin
Elements of a Digital Communications Plan
The Six Ways to Use Social Media (to promote your brand and your business)
Scheduling the Steps
Executing the Campaign

Why Integrate Social Media?
Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent.
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

Why Integrate Social Media?
Critical to SEO (search engine optimization – the art of making Web pages attractive to search engines).
Serves as a tool for internal collaboration and knowledge sharing.
Allows direct conversation and relationship building with your community.
Serves as a platform for thought leadership.
Provides instant feedback.
Builds relationships.

Social Media Continuum of Tools Publish Connect Listen Engage

Focus Efforts on a Few The “Big Three” “ Extras” to consider

Before You Begin
Identify Brand
Determine Parameters
Define Goals

Identify Your Brand
Who are you?
What business are you in?
What people do you serve?
What are the special needs of the people you serve?
With whom are you competing?
What makes you different from those competitors?
What’s the benefit? What unique benefit does a client derive from your service?

Identify Your Brand

Identify Your Brand
1
What is the ONE THING that you can address with authority?

Define Parameters
Who will manage the community?
Who will contribute?
What are the rules of engagement?

Define S.M.A.R.T. Goals
Specific
Measurable
Actionable
Realistically high
Time-bound

The Six Ways to Use Social Media
Create and Maintain Infrastructure
Listen
Publish
Connect
Engage
Evaluate
6

ONE: Develop Infrastructure
Web site
Blog
Both?

TWO: Listen
What are your customers saying about you?
How do you KNOW?
How can you answer customers’ questions before you’re even asked?

TWO: Listen
The quickest way to monitor content on the Web is to use a feed reader.

TWO: Listen -- Tools

THREE: Publish
“ Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.”
— Robert Scoble and Shel Israel
“ Naked Conversations”

A word about blogging.

FOUR: Connect
Find people like you
Read lots of content
Learn who makes up your network

FOUR: Connect -- LinkedIn

FOUR: Connect -- Facebook

FOUR: Connect -- Twitter

A word about Twitter.

FIVE: Engage
Reward fans
Be helpful
Connect your network
Endorse others
Produce frequent, quality content
Create meaningful, long-lasting relationships

SIX: Evaluate and Celebrate Success
Define Goals
Measure Progress
Celebrate Success
https://www.google.com/analytics

The Six Ways to Use Social Media
Listen
Publish
Connect
Engage
Evaluate
6

Thank You Questions? www.standingpr.com/blog http:// www.google.com/profiles/marijean.jaggers

http://cvilleentremom.com	19
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http://wickspicks.net	11
http://smccville.com	5
http://www.slideshare.net	3
http://www.cvilleblogs.com	2
http://dugout.businessbullpen.com	2

SMCCville Six Ways To Use Social Media

by Jaggers Communications on Nov 18, 2009

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SMCCville Six Ways To Use Social Media — Presentation Transcript