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LinkedIn Basics for Charlottesville

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  • 1. LinkedIn 101: Creating and Using Your Social Network Business Women’s Round Table June 18, 2009
  • 2.
    • Introduction
    • Objectives
    • Why Use LinkedIn?
    • Ways to Use LinkedIn
    • Questions
    Agenda
  • 3.  
  • 4. Why Use LinkedIn?
    • “ The average number of LinkedIn connections for people who work at Google is forty-seven.
    • The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need.
    • People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
    • All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.”
      • -- Guy Kawasaki http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0IcOuG3EF&D
  • 5. Objectives of this Session
    • Enhanced knowledge of why LinkedIn, and social networks are important
    • Learn ways to use LinkedIn, rather than just “being there”
    • Begin thinking about the creation of a plan for developing and using your network, strategically and effectively
  • 6. What is LinkedIn?
    • A business-oriented social networking site
    • An interconnected network of professionals in more than 170 industries and 200 countries
    • The average age of the LinkedIn user is 41
    • Average salary is $110,000
    • Men and the 24-35 year-old demographic are more likely to use LinkedIn
  • 7. Latest LinkedIn Facts:
    • LinkedIn has over 41 million members in over 200 countries and territories around the world.
    • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
    • Executives from all Fortune 500 companies are LinkedIn members.
  • 8. Find a New, (or Better) Job
    • It is who you know
    • Make your resume easily searchable
    • Ask for introductions
    • Request endorsements and offer them to others
    • Keep your name top-of-mind with connectors and people who may be hiring
  • 9. LinkedIn in Plain English
  • 10. Ways to Use LinkedIn
    • Increase your visibility
      • By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with
      • In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust
  • 11. Ways to Use LinkedIn
    • Increase your ability to connect
      • Include past companies, affiliations, interests and education
      • Add your LinkedIn profile link to e-mail signatures and online profiles
      • e.g., http:// www.linkedin.com/in/marijeanjaggers
    • Bump up your Google juice
      • Allow search engines to index your LinkedIn profile
        • Create a public profile and select “full view”
        • If you’re not a blogger, or do not have a Web site, use your customized LinkedIn URL (see mine above) when you comment on blogs or online articles
  • 12.  
  • 13. Ways to Use LinkedIn
    • Perform a reference check
      • Does LinkedIn profile match resume?
      • Does the candidate have recommendations? Have they given any?
    • Ask for advice or referrals
      • Answers section can be a wealth of information and resources for your industry or your career path
      • Increase your credibility in your field and demonstrate your thought leadership by replying to questions related to your industry, or to which you can respond intelligently
  • 14. Prospects: Local Company Search
  • 15.  
  • 16. LinkedIn Connection Example
    • Find people you know in targeted companies
  • 17. Good Invitation to Connect As you may know, I resigned my position as [TITLE & COMPANY]. It was a rich experience and I value the privilege of access to a very high level of thought leadership during my years there. Recently, I have begun to work with the [COMPANY] to [DETAILS OF JOB AND INDUSTRY] Using “best practice” as a baseline, we are looking at regional, national and international models that use an integrated approach to create successful outcomes. As I value our relationship and appreciate the depth of experience you bring to your profession, please join my network so we can stay in touch on this and more. Warm regards,
  • 18. Steps to Take
    • Today – upload your e-mail contacts from all sources
    • Today – get your profile to 100% by completing all of your information and adding a photo
    • Next week – write a recommendation for a colleague, partner or friend (and hope they return the favor
    • Next week – create a schedule for yourself to ask one new person a week for a recommendation
    • Going forward, each time you get a new contact’s card, enter them in
    • Each week, spend about 10 minutes researching new, desired contacts or prospect companies
    • When necessary, UPDATE your profile and keep it current
  • 19.
    • Questions?
    • Thank You!
    • Marijean Jaggers
    • [email_address]
    • www.standingpr.com

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