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Greater Augusta Chamber of Commerce/WALT Presentation

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Presentation delivered at Waynesboro Area Learning Tree for the Greater Augusta Chamber of Commerce members and friends on Dec. 3, 2010.

Presentation delivered at Waynesboro Area Learning Tree for the Greater Augusta Chamber of Commerce members and friends on Dec. 3, 2010.

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  • Ingredient, endorser or desitination
  • Transcript

    • 1. Creating a Social Media Strategy for your BusinessCreated by Standing Partnership
    • 2. Table of Contents
      Overview of the Social Media Landscape
      Before You Begin
      Elements of a Digital Communications Plan
      The Six Ways to Use Social Media to Promote your Brand and your Business
      Scheduling the Steps
      Executing the Campaign
    • 3. Why Integrate Social Media?
      Brands that are the most engaged in social mediasaw their revenue grow during 2008 by 18 percentwhile the least engaged brands saw losses of negative 6 percent.
      http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
    • 4. Why Integrate Social Media?
      Study Shows Small Businesses That Blog Get 55% More Website Visitors
      Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
    • 5. Why Integrate Social Media?
      Search engine optimization
      Enhanced awareness
      Collaboration and knowledge sharing
      Direct conversation
      Thought leadership
      Instant feedback
      Relationships
      5
    • 6.
    • 7. Social Media Continuum of Tools
      Connect
      Listen
      Engage
      Publish
    • 8. Focus Efforts on a Few
      The “Big Three”
    • 9. Before You Begin
      Identify Brand
      Determine Parameters
      Define Goals
    • 10. Identify Your Brand
      Who are you?
      What business are you in?
      What people do you serve?
      What are the special needs of the people you serve?
      With whom are you competing?
      What makes you different from those competitors?
      What’s the benefit? What unique benefit does a client derive from your service?
    • 11. Identify Your Brand: Ingredient, Endorser or Destination?
    • 12. Identify Your Brand
      What is the ONE THING that you can address with authority?
      1
    • 13. Define Parameters
      Who will manage the community?
      Who will contribute?
      What are the rules of engagement?
    • 14. Define S.M.A.R.T. Goals
      Specific
      Measurable
      Actionable
      Realistically high
      Time-bound
    • 15. The Six Ways to Use Social Media
      Create and Maintain Infrastructure
      Listen
      Publish
      Connect
      Engage
      Evaluate
      6
    • 16. ONE: Develop Infrastructure
      Web site
      Blog
      Both?
    • 17. Home Base
    • 18. TWO: Listen
      What are your customers saying about you?
      How do you KNOW?
      How can you answer customers’ questions before you’re even asked?
    • 19. TWO: Listen
      The quickest way to monitor content on the Web is to use a feed reader.
    • 20. TWO: Listen -- Tools
    • 21. THREE: Publish
      “Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.”
      — Robert Scoble and Shel Israel
      “Naked Conversations”
    • 22. “If you’re going to make a sex tape, get your hair done, smile to the camera, because nothing like that ever stays private, so you might as well look good.”
    • 23. Connect
      Find people like you
      Read lots of content
      Learn who makes up your network
    • 24.
    • 25. FOUR: Connect -- Facebook
    • 26. FOUR: Connect -- Twitter
    • 27. Twitter – understand your Klout
    • 28. FIVE: Engage
      Reward fans
      Be helpful
      Connect your network
      Endorse others
      Produce frequent, quality content
      Create meaningful, long-lasting relationships
    • 29. SIX: Evaluate and Celebrate Success
      • Define Goals
      • 30. Measure Progress
      • 31. Celebrate Success
      https://www.google.com/analytics
    • 32. The Six Ways to Use Social Media
      Create and Maintain Infrastructure
      Listen
      Publish
      Connect
      Engage
      Evaluate
      6
    • 33. Thank YouQuestions?www.standingpr.com/bloghttp://www.google.com/profiles/marijean.jaggers

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