Five Steps To Managing Your Reputation Online
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Five Steps To Managing Your Reputation Online

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Managing your reputation online - a presentation developed for the social media session at the 2010 Quadruplicity Business Women\'s Conference in Charlottesville, VA.

Managing your reputation online - a presentation developed for the social media session at the 2010 Quadruplicity Business Women\'s Conference in Charlottesville, VA.

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Five Steps To Managing Your Reputation Online Five Steps To Managing Your Reputation Online Presentation Transcript

  • Five Steps to Managing Your Reputation Online Created by Marijean Jaggers for Quadruplicity
  • Table of Contents
    • Overview of the Social Media Landscape
    • Elements of Reputation Management
    • The Five Steps
    • Managing the Work
  • Why Integrate Social Media?
    • Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent.
    • http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
  •  
  • Social Media Continuum of Tools Publish Connect Listen Engage
  • The Five Steps
    • Listen to your community
    • Decide who you are & who you want to be
    • Create a plan with goals that are SMART
    • Set up a manageable infrastructure
    • Evaluate progress
  • 1. Listen to Your Community
    • What are your customers saying about you?
    • How do you KNOW?
    • How can you answer customers’ questions before you’re even asked?
    • Listen to Your Community
    • The quickest way to monitor content on the Web is to use a feed reader.
  • 1. Listen to Your Community
  • 2. Decide Who You Are and Want to Be
    • What business are you in?
    • What people do you serve?
    • What are their special needs?
    • What makes you different from your competitors?
    • What unique benefit does a client derive from your service?
  • 2. Decide Who You Are and Want to Be
    • 1
    What is the ONE THING that you can address with authority?
  • 3. Create a Plan with Goals that are SMART
    • Specific
    • Measurable
    • Actionable
    • Realistically high
    • Time-bound
  • 4. Create a Manageable Infrastructure HOME BASE
  • Focus Efforts on a Few The “Big Three”
  • 4. Create a Manageable Infrastructure
    • Web site
    • Blog
    • Both?
  • 5. Evaluate Progress
    • Define Goals
    • Measure Progress
    • Celebrate Success
    https://www.google.com/analytics
  • 5. Evaluate Progress
    • How has business changed?
    • Have you surveyed your customers?
    • Are you still listening?
    • Are you being responsive?
  • Managing the Work
    • Who will manage the community?
    • Who will contribute?
    • What are the rules of engagement?
  • Thank You Questions? www.standingpr.com/blog http:// www.google.com/profiles/marijean.jaggers
  • Breakout Sessions
    • Blogging
    • LinkedIn
    • Facebook
    • Twitter