Five Steps to Managing  Your Reputation Online Created by  Marijean Jaggers for Quadruplicity
Table of Contents <ul><li>Overview of the Social Media Landscape </li></ul><ul><li>Elements of Reputation Management </li>...
Why Integrate Social Media? <ul><li>Brands that are the most engaged in social media   saw their revenue grow during 2008 ...
 
Social Media Continuum of Tools Publish Connect Listen Engage
The Five Steps <ul><li>Listen to your community </li></ul><ul><li>Decide who you are & who you want to be </li></ul><ul><l...
1. Listen to Your Community <ul><li>What are your customers saying about you? </li></ul><ul><li>How do you KNOW? </li></ul...
<ul><li>Listen to Your Community </li></ul><ul><li>The quickest way to monitor content on the Web is to use a feed reader....
1. Listen to Your Community
2. Decide Who You Are and Want to Be <ul><li>What business are you in?  </li></ul><ul><li>What people do you serve?  </li>...
2. Decide Who You Are and Want to Be <ul><li>1 </li></ul>What is the ONE THING that you can address with authority?
3. Create a Plan with Goals that are SMART  <ul><li>Specific </li></ul><ul><li>Measurable </li></ul><ul><li>Actionable </l...
4. Create a Manageable Infrastructure HOME BASE
Focus Efforts on a Few The “Big Three”
4. Create a Manageable Infrastructure <ul><li>Web site </li></ul><ul><li>Blog </li></ul><ul><li>Both? </li></ul>
5. Evaluate Progress <ul><li>Define Goals </li></ul><ul><li>Measure Progress </li></ul><ul><li>Celebrate Success </li></ul...
5. Evaluate Progress <ul><li>How has business changed? </li></ul><ul><li>Have you surveyed your customers? </li></ul><ul><...
Managing the Work <ul><li>Who will manage the community? </li></ul><ul><li>Who will contribute? </li></ul><ul><li>What are...
Thank You Questions? www.standingpr.com/blog   http:// www.google.com/profiles/marijean.jaggers
Breakout Sessions <ul><li>Blogging </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
Upcoming SlideShare
Loading in...5
×

Five Steps To Managing Your Reputation Online

372

Published on

Managing your reputation online - a presentation developed for the social media session at the 2010 Quadruplicity Business Women\'s Conference in Charlottesville, VA.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
372
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Five Steps To Managing Your Reputation Online

  1. 1. Five Steps to Managing Your Reputation Online Created by Marijean Jaggers for Quadruplicity
  2. 2. Table of Contents <ul><li>Overview of the Social Media Landscape </li></ul><ul><li>Elements of Reputation Management </li></ul><ul><li>The Five Steps </li></ul><ul><li>Managing the Work </li></ul>
  3. 3. Why Integrate Social Media? <ul><li>Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent. </li></ul><ul><li>http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf </li></ul>
  4. 5. Social Media Continuum of Tools Publish Connect Listen Engage
  5. 6. The Five Steps <ul><li>Listen to your community </li></ul><ul><li>Decide who you are & who you want to be </li></ul><ul><li>Create a plan with goals that are SMART </li></ul><ul><li>Set up a manageable infrastructure </li></ul><ul><li>Evaluate progress </li></ul>
  6. 7. 1. Listen to Your Community <ul><li>What are your customers saying about you? </li></ul><ul><li>How do you KNOW? </li></ul><ul><li>How can you answer customers’ questions before you’re even asked? </li></ul>
  7. 8. <ul><li>Listen to Your Community </li></ul><ul><li>The quickest way to monitor content on the Web is to use a feed reader. </li></ul>
  8. 9. 1. Listen to Your Community
  9. 10. 2. Decide Who You Are and Want to Be <ul><li>What business are you in? </li></ul><ul><li>What people do you serve? </li></ul><ul><li>What are their special needs? </li></ul><ul><li>What makes you different from your competitors? </li></ul><ul><li>What unique benefit does a client derive from your service? </li></ul>
  10. 11. 2. Decide Who You Are and Want to Be <ul><li>1 </li></ul>What is the ONE THING that you can address with authority?
  11. 12. 3. Create a Plan with Goals that are SMART <ul><li>Specific </li></ul><ul><li>Measurable </li></ul><ul><li>Actionable </li></ul><ul><li>Realistically high </li></ul><ul><li>Time-bound </li></ul>
  12. 13. 4. Create a Manageable Infrastructure HOME BASE
  13. 14. Focus Efforts on a Few The “Big Three”
  14. 15. 4. Create a Manageable Infrastructure <ul><li>Web site </li></ul><ul><li>Blog </li></ul><ul><li>Both? </li></ul>
  15. 16. 5. Evaluate Progress <ul><li>Define Goals </li></ul><ul><li>Measure Progress </li></ul><ul><li>Celebrate Success </li></ul>https://www.google.com/analytics
  16. 17. 5. Evaluate Progress <ul><li>How has business changed? </li></ul><ul><li>Have you surveyed your customers? </li></ul><ul><li>Are you still listening? </li></ul><ul><li>Are you being responsive? </li></ul>
  17. 18. Managing the Work <ul><li>Who will manage the community? </li></ul><ul><li>Who will contribute? </li></ul><ul><li>What are the rules of engagement? </li></ul>
  18. 19. Thank You Questions? www.standingpr.com/blog http:// www.google.com/profiles/marijean.jaggers
  19. 20. Breakout Sessions <ul><li>Blogging </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×