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The “Don’t Be a Weiner” Workshop Marijean Jaggers  Jaggers Communications @marijean
How to Use Twitter Like a Professional
Twitter:  an estimated  225 million users , generating 65 million tweets a day and handling over 800,000 search queries pe...
http://www.sysomos.com/insidetwitter/#demographics
The Ins and Outs of Twitter  <ul><li>The “Rules” </li></ul><ul><ul><li>Written and Unwritten </li></ul></ul><ul><li>The “L...
Don’t <ul><li>Only “push” </li></ul><ul><li>Publish only your own links </li></ul><ul><li>Be a robot </li></ul><ul><li>Ign...
Do <ul><li>Understand the difference between personal and private </li></ul><ul><ul><li>Nothing private ever goes online. ...
Strategies <ul><li>Minimize time - Maximize Engagement </li></ul><ul><li>Helpful tools: </li></ul><ul><ul><li>Tweepz </li>...
Must Have Apps <ul><ul><li>Hootsuite, TweetDeck and other scheduling/tracking apps </li></ul></ul><ul><ul><li>Mashable & 1...
Your Twitter ‘Voice’ <ul><li>Distinguish your voice from the “noise” </li></ul><ul><li>Remain consistent </li></ul><ul><li...
Optimize your Profile
Uses (and Abuses) of Twitter <ul><li>#Fail-ing </li></ul><ul><li>Sales vs. Fundraising vs. Engagement </li></ul><ul><li>St...
Crisis Communication Basics <ul><li>Own up when caught </li></ul><ul><li>Apologize quickly </li></ul><ul><li>If appropriat...
@cvilledentistry: A Twitter Tooth Fairy
Don’t <ul><li>Don’t block people following you unless they are obnoxious spammers (in which case, block away) </li></ul><u...
Measurement
Trending Hashtags Who's #notguilty about eating all the tasty treats they want?!&quot;
 
 
Action Steps <ul><li>Monitor and pay attention </li></ul><ul><li>Link to content, yours and others’ </li></ul><ul><li>Conn...
Action Steps <ul><li>Add your account/s to a Twitter list (e.g. WeFollow) </li></ul><ul><li>Set up a Tweetdeck or Hootsuit...
<ul><li>Questions? </li></ul><ul><li>Thank You! </li></ul><ul><li>Marijean Jaggers </li></ul><ul><li>[email_address] </li>...
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Don't Be a Weiner Workshop: How to Use Twitter Like a Professional

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Transcript of "Don't Be a Weiner Workshop: How to Use Twitter Like a Professional"

  1. 1. The “Don’t Be a Weiner” Workshop Marijean Jaggers Jaggers Communications @marijean
  2. 2. How to Use Twitter Like a Professional
  3. 3. Twitter: an estimated 225 million users , generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
  4. 4. http://www.sysomos.com/insidetwitter/#demographics
  5. 5. The Ins and Outs of Twitter <ul><li>The “Rules” </li></ul><ul><ul><li>Written and Unwritten </li></ul></ul><ul><li>The “Lingo” & making it work for you </li></ul><ul><ul><li>DM -- MT </li></ul></ul><ul><ul><li>RT -- .@ </li></ul></ul><ul><ul><li>@ -- tweet-ups </li></ul></ul><ul><ul><li># -- twtvite, twitpic, etc. </li></ul></ul>
  6. 6. Don’t <ul><li>Only “push” </li></ul><ul><li>Publish only your own links </li></ul><ul><li>Be a robot </li></ul><ul><li>Ignore replies </li></ul><ul><li>Have zero friends </li></ul><ul><li>Leave profile or photo blank </li></ul>
  7. 7. Do <ul><li>Understand the difference between personal and private </li></ul><ul><ul><li>Nothing private ever goes online. Ever . </li></ul></ul><ul><li>If you do post pictures, make sure they are for public viewing, no matter how you’re sharing them. </li></ul><ul><li>Tweet with your audience and intentions in mind. </li></ul>
  8. 8. Strategies <ul><li>Minimize time - Maximize Engagement </li></ul><ul><li>Helpful tools: </li></ul><ul><ul><li>Tweepz </li></ul></ul><ul><ul><li>My Tweeple </li></ul></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><li>Hootsuite </li></ul></ul>
  9. 9. Must Have Apps <ul><ul><li>Hootsuite, TweetDeck and other scheduling/tracking apps </li></ul></ul><ul><ul><li>Mashable & 140 and other information sources </li></ul></ul><ul><ul><li>Twitter Lists </li></ul></ul><ul><ul><li>Twitter Apps </li></ul></ul><ul><ul><li>Klout </li></ul></ul><ul><ul><li>Bit.ly & other link-shorteners </li></ul></ul>
  10. 10. Your Twitter ‘Voice’ <ul><li>Distinguish your voice from the “noise” </li></ul><ul><li>Remain consistent </li></ul><ul><li>Be human </li></ul>
  11. 11. Optimize your Profile
  12. 12. Uses (and Abuses) of Twitter <ul><li>#Fail-ing </li></ul><ul><li>Sales vs. Fundraising vs. Engagement </li></ul><ul><li>Strategies for Increased Exposure </li></ul><ul><li>Scheduling tweets </li></ul><ul><li>Links to other social networking sites </li></ul>
  13. 13. Crisis Communication Basics <ul><li>Own up when caught </li></ul><ul><li>Apologize quickly </li></ul><ul><li>If appropriate, make amends, fix what’s wrong, and begin the process of restoring faith in your brand </li></ul><ul><li>Be sincere </li></ul><ul><li>No, you can’t delete tweets </li></ul>
  14. 14. @cvilledentistry: A Twitter Tooth Fairy
  15. 15. Don’t <ul><li>Don’t block people following you unless they are obnoxious spammers (in which case, block away) </li></ul><ul><li>Don’t sell, sell, sell, instead, take the time to engage in conversation with those who follow you and those you follow </li></ul><ul><li>Don’t regurgitate endlessly. </li></ul><ul><li>Use AutoDM’s. </li></ul><ul><li>Just push out your content — engage. </li></ul>
  16. 16. Measurement
  17. 17. Trending Hashtags Who's #notguilty about eating all the tasty treats they want?!&quot;
  18. 20. Action Steps <ul><li>Monitor and pay attention </li></ul><ul><li>Link to content, yours and others’ </li></ul><ul><li>Connect, integrate and share the easiest way you can </li></ul><ul><li>Use scheduling wisely </li></ul><ul><li>Use mobile apps </li></ul>
  19. 21. Action Steps <ul><li>Add your account/s to a Twitter list (e.g. WeFollow) </li></ul><ul><li>Set up a Tweetdeck or Hootsuite app and enter your keyword search terms to monitor </li></ul><ul><li>Use Tweepz to find users to follow by location or keyword or phrase </li></ul><ul><li>Use MyTweeple to discover information about those following you </li></ul>
  20. 22. <ul><li>Questions? </li></ul><ul><li>Thank You! </li></ul><ul><li>Marijean Jaggers </li></ul><ul><li>[email_address] </li></ul><ul><li>www.jaggerscommunications.com http://www.google.com/profiles/marijean.jaggers http://www.linkedin.com/in/marijeanjaggers https://www.facebook.com/JaggersCommunications www.twitter.com/Marijean </li></ul>
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