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LinkedIn Basics

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  • 1. standing together. moving forward. public relations • strategic communications • issues management LinkedIn 101: Creating and Using Your Social Network Business Women’s Round Table June 18, 2009 understanding
  • 2. standing together. moving forward. public relations • strategic communications • issues management Agenda • Introduction • Objectives • Why Use LinkedIn? • Ways to Use LinkedIn • Questions understanding
  • 3. standing together. moving forward. public relations • strategic communications • issues management understanding
  • 4. standing together. moving forward. public relations • strategic communications • issues management Why Use LinkedIn? “The average number of LinkedIn connections for people who work at Google is forty-seven. The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need. People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five. All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.” -- Guy Kawasaki http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0IcOuG3EF&D understanding
  • 5. standing together. moving forward. public relations • strategic communications • issues management Objectives of this Session • Enhanced knowledge of why LinkedIn, and social networks are important • Learn ways to use LinkedIn, rather than just “being there” • Begin thinking about the creation of a plan for developing and using your network, strategically and effectively understanding
  • 6. standing together. moving forward. public relations • strategic communications • issues management What is LinkedIn? • A business-oriented social networking site • An interconnected network of professionals in more than 170 industries and 200 countries • The average age of the LinkedIn user is 41 • Average salary is $110,000 • Men and the 24-35 year-old demographic are more likely to use LinkedIn understanding
  • 7. standing together. moving forward. public relations • strategic communications • issues management Latest LinkedIn Facts: • LinkedIn has over 41 million members in over 200 countries and territories around the world. • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members. understanding
  • 8. standing together. moving forward. public relations • strategic communications • issues management Find a New, (or Better) Job • It is who you know • Make your resume easily searchable • Ask for introductions • Request endorsements and offer them to others • Keep your name top-of-mind with connectors and people who may be hiring understanding
  • 9. standing together. moving forward. public relations • strategic communications • issues management LinkedIn in Plain English understanding
  • 10. standing together. moving forward. public relations • strategic communications • issues management Ways to Use LinkedIn • Increase your visibility – By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with – In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust understanding
  • 11. standing together. moving forward. public relations • strategic communications • issues management Ways to Use LinkedIn • Increase your ability to connect – Include past companies, affiliations, interests and education – Add your LinkedIn profile link to e-mail signatures and online profiles – e.g., http://www.linkedin.com/in/marijeanjaggers • Bump up your Google juice – Allow search engines to index your LinkedIn profile • Create a public profile and select “full view” • If you’re not a blogger, or do not have a Web site, use your customized LinkedIn URL (see mine above) when you comment on blogs or online articles understanding
  • 12. standing together. moving forward. public relations • strategic communications • issues management understanding
  • 13. standing together. moving forward. public relations • strategic communications • issues management Ways to Use LinkedIn • Perform a reference check – Does LinkedIn profile match resume? – Does the candidate have recommendations? Have they given any? • Ask for advice or referrals – Answers section can be a wealth of information and resources for your industry or your career path – Increase your credibility in your field and demonstrate your thought leadership by replying to questions related to your industry, or to which you can respond intelligently understanding
  • 14. standing together. moving forward. public relations • strategic communications • issues management Prospects: Local Company Search understanding
  • 15. standing together. moving forward. public relations • strategic communications • issues management understanding
  • 16. standing together. moving forward. public relations • strategic communications • issues management LinkedIn Connection Example • Find people you know in targeted companies understanding
  • 17. standing together. moving forward. public relations • strategic communications • issues management Good Invitation to Connect As you may know, I resigned my position as [TITLE & COMPANY]. It was a rich experience and I value the privilege of access to a very high level of thought leadership during my years there. Recently, I have begun to work with the [COMPANY] to [DETAILS OF JOB AND INDUSTRY] Using “best practice” as a baseline, we are looking at regional, national and international models that use an integrated approach to create successful outcomes. As I value our relationship and appreciate the depth of experience you bring to your profession, please join my network so we can stay in touch on this and more. Warm regards, understanding
  • 18. standing together. moving forward. public relations • strategic communications • issues management Steps to Take • Today – upload your e-mail contacts from all sources • Today – get your profile to 100% by completing all of your information and adding a photo • Next week – write a recommendation for a colleague, partner or friend (and hope they return the favor • Next week – create a schedule for yourself to ask one new person a week for a recommendation • Going forward, each time you get a new contact’s card, enter them in • Each week, spend about 10 minutes researching new, desired contacts or prospect companies • When necessary, UPDATE your profile and keep it current understanding
  • 19. standing together. moving forward. public relations • strategic communications • issues management Questions? Thank You! Marijean Jaggers mjaggers@standingpr.com www.standingpr.com understanding