Ambassador You: Jaggers Communications on Social Media for Business
Ambassador You:Using Social Media to Build Business
Why Integrate Social Media?• Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent. http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
Why Integrate Social Media?• Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows- Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
The State of Social Media Q3 2011• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.• Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.• Americans spend more time on Facebook than they do on any other U. S. website.• Close to 40% of social media users access social media content from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
Social Media Tools; How They’re UsedConnect Listen Engage Publish
Ways to Use Social Media1. Reputation Management – listen, engage2. Customer Service – listen, engage3. Public Relations – connect, engage, publish4. Customer Acquisition – connect, listen, engage5. Customer Loyalty – connect, engage, publish6. Thought Leadership – engage, publish7. Networking – connect, engage
4 Disciplines in Social Media Usage • Listening • Connecting • Engaging • Publishing 4!
Listen -- ToolsThe quickest way to monitor content on the socialWeb is to use a feed reader.
Connect• Find people like you and expand your network• Read lots of content, follow their blogs• Learn who makes up your network; who are fans and followers?• Enter contacts regularly into your social networks.
Ways to Use LinkedIn• Increase your visibility – By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with – In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust
Ways to Use LinkedIn• Increase your ability to connect – Include past companies, affiliations, interests and education – Add your LinkedIn profile link to e-mail signatures and online profiles – http://www.linkedin.com/in/marijeanjaggers
Engage1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent, quality content6. Create meaningful, long- lasting relationships
PublishSmall Businesses That Blog Get 55% MoreWebsite Visitors – Tell the story of your organization – Capture search engine results – Share your information in a compelling way – Produce content to share across networks