Ambassador You:Using Social Media to   Build Business
Why Integrate Social Media?• Brands that are the most engaged in social  media saw their revenue grow during 2008  by 18 p...
Why Integrate Social Media?• Study Shows Small Businesses That  Blog Get 55% More Website Visitors Read more: http://blog....
The State of Social Media Q3 2011• Social networks and blogs continue to dominate  American’s time online, now accounting ...
Social Media Tools; How They’re UsedConnect    Listen    Engage   Publish
Ways to Use Social Media1. Reputation Management – listen, engage2. Customer Service – listen, engage3. Public Relations –...
4 Disciplines in Social Media Usage     •   Listening     •   Connecting     •   Engaging     •   Publishing              ...
Home Base
Listen -- ToolsThe quickest way to monitor content on the socialWeb is to use a feed reader.
Connect• Find people like you and  expand your network• Read lots of  content, follow their  blogs• Learn who makes up you...
Ways to Use LinkedIn• Increase your visibility  – By adding connections, you increase the likelihood    that people will s...
Ways to Use LinkedIn• Increase your ability to connect   – Include past     companies, affiliations, interests and     edu...
Engage1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce   frequent, quality   content6. Create...
Connect -- Twitter
Twitter:an estimated 225 millionusers, generating 65 milliontweets a day and handling over800,000 search queries per day.W...
Strategies     Minimize time - Maximize Engagement• Helpful tools:  – OneForty  – Tweepz  – Tweets  – Bufferapp  – Tweetde...
PublishSmall Businesses That Blog Get 55% MoreWebsite Visitors  – Tell the story of your organization  – Capture search en...
Understand your Klout
Evaluate and Celebrate Success• Define Goals• Measure Progress• Celebrate Success          https://www.google.com/analytics
Questions?           Thank You!mjaggers@jaggerscommunications.com  www.jaggerscommunications.com
Ambassador You: Jaggers Communications on Social Media for Business
Ambassador You: Jaggers Communications on Social Media for Business
Ambassador You: Jaggers Communications on Social Media for Business
Ambassador You: Jaggers Communications on Social Media for Business
Ambassador You: Jaggers Communications on Social Media for Business
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Ambassador You: Jaggers Communications on Social Media for Business

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Transcript of "Ambassador You: Jaggers Communications on Social Media for Business"

  1. 1. Ambassador You:Using Social Media to Build Business
  2. 2. Why Integrate Social Media?• Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent. http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
  3. 3. Why Integrate Social Media?• Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows- Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
  4. 4. The State of Social Media Q3 2011• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.• Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.• Americans spend more time on Facebook than they do on any other U. S. website.• Close to 40% of social media users access social media content from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
  5. 5. Social Media Tools; How They’re UsedConnect Listen Engage Publish
  6. 6. Ways to Use Social Media1. Reputation Management – listen, engage2. Customer Service – listen, engage3. Public Relations – connect, engage, publish4. Customer Acquisition – connect, listen, engage5. Customer Loyalty – connect, engage, publish6. Thought Leadership – engage, publish7. Networking – connect, engage
  7. 7. 4 Disciplines in Social Media Usage • Listening • Connecting • Engaging • Publishing 4!
  8. 8. Home Base
  9. 9. Listen -- ToolsThe quickest way to monitor content on the socialWeb is to use a feed reader.
  10. 10. Connect• Find people like you and expand your network• Read lots of content, follow their blogs• Learn who makes up your network; who are fans and followers?• Enter contacts regularly into your social networks.
  11. 11. Ways to Use LinkedIn• Increase your visibility – By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with – In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust
  12. 12. Ways to Use LinkedIn• Increase your ability to connect – Include past companies, affiliations, interests and education – Add your LinkedIn profile link to e-mail signatures and online profiles – http://www.linkedin.com/in/marijeanjaggers
  13. 13. Engage1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent, quality content6. Create meaningful, long- lasting relationships
  14. 14. Connect -- Twitter
  15. 15. Twitter:an estimated 225 millionusers, generating 65 milliontweets a day and handling over800,000 search queries per day.Wow.
  16. 16. Strategies Minimize time - Maximize Engagement• Helpful tools: – OneForty – Tweepz – Tweets – Bufferapp – Tweetdeck – Hootsuite
  17. 17. PublishSmall Businesses That Blog Get 55% MoreWebsite Visitors – Tell the story of your organization – Capture search engine results – Share your information in a compelling way – Produce content to share across networks
  18. 18. Understand your Klout
  19. 19. Evaluate and Celebrate Success• Define Goals• Measure Progress• Celebrate Success https://www.google.com/analytics
  20. 20. Questions? Thank You!mjaggers@jaggerscommunications.com www.jaggerscommunications.com
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