Ambassador You: Integrating Social Media into Business CommunicationsPresentation Transcript
Ambassador You:Integrating Social Media into Business Communications
Why Integrate Social Media?• Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent. http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
Why Integrate Social Media?• Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows- Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
The State of Social Media Q3 2011• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.• Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.• Americans spend more time on Facebook than they do on any other U. S. website.• Close to 40% of social media users access social media content from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
Social Media Tools; How They’re UsedConnect Listen Engage Publish
Focus Efforts on a Few The “Big Three”
Identify Your Brand 1 What is the ONE THING that you can address with authority?
Define Parameters• Who will manage the community?• Who will contribute?• What are the rules of engagement?
The Six Ways to Use Social Media 61. Create and Maintain Infrastructure2. Listen3. Publish4. Connect5. Engage6. Evaluate
ONE: Develop Infrastructure• Web site• Blog• Both?
TWO: Listen• What are your customers saying about you?• How do you KNOW?• How can you answer customers’ questions before you’re even asked?
TWO: Listen -- ToolsThe quickest way to monitor content on the socialWeb is to use a feed reader.
THREE: Publish“Neither a press release nor a full-page ad inThe New York Times will boost your searchengine ratings as much as a regularly updatedblog. The shortest, cheapest, fastest and easiestroute to a prominent Google ranking is to blogoften.” — Robert Scoble and Shel Israel “Naked Conversations”
Four: Connect• Find people like you• Read lots of content• Learn who makes up your network
FOUR: Connect -- Facebook1.5 million local businesses on Facebook
FOUR: Connect -- Twitter
FIVE: Engage• Reward fans• Be helpful• Connect your network• Endorse others• Produce frequent, quality content• Create meaningful, long-lasting relationships