Ambassador You: Integrating Social Media into Business Communications<br />
Why Integrate Social Media?<br />Brands that are the most engaged in social mediasaw their revenue grow during 2008 by 18 ...
Why Integrate Social Media?<br />Study Shows Small Businesses That Blog Get 55% More Website Visitors<br />Read more: http...
Social Media Continuum of Tools<br />Connect<br />Listen<br />Engage<br />Publish<br />
Focus Efforts on a Few<br />The “Big Three”<br />
Before You Begin<br />Identify Brand<br />Determine Parameters<br />Define Goals<br />
Identify Your Brand<br />What is the ONE THING that you can address with authority?<br />1<br />
Define Parameters<br />Who will manage the community?<br />Who will contribute?<br />What are the rules of engagement?<br />
Define S.M.A.R.T. Goals<br />Specific<br />Measurable<br />Actionable<br />Realistically high<br />Time-bound<br />
The Six Ways to Use Social Media<br />Create and Maintain Infrastructure<br />Listen <br />Publish <br />Connect<br />Enga...
ONE: Develop Infrastructure<br />Web site<br />Blog<br />Both?<br />
Home Base<br />
TWO: Listen<br />What are your customers saying about you?<br />How do you KNOW?<br />How can you answer customers’ questi...
TWO: Listen<br />The quickest way to monitor content on the Web is to use a feed reader. <br />
TWO: Listen -- Tools<br />
THREE: Publish<br />“Neither a press release nor a full-page ad in The New York Times will boost your search engine rating...
Connect<br />Find people like you<br />Read lots of content<br />Learn who makes up your network<br />
FOUR: Connect -- Facebook<br />1.5 million local businesses on Facebook<br />
FOUR: Connect -- Twitter<br />
Twitter – understand your Klout<br />
FIVE: Engage<br />Reward fans<br />Be helpful<br />Connect your network<br />Endorse others<br />Produce frequent, quality...
SIX: Evaluate and Celebrate Success<br /><ul><li> Define Goals
 Measure Progress
 Celebrate Success</li></ul>https://www.google.com/analytics<br />
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Ambassador You: How to Use Social Media to Build Your Business

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Ambassador You: How to Use Social Media to Build Your Business

  1. 1. Ambassador You: Integrating Social Media into Business Communications<br />
  2. 2. Why Integrate Social Media?<br />Brands that are the most engaged in social mediasaw their revenue grow during 2008 by 18 percentwhile the least engaged brands saw losses of negative 6 percent.<br />http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf<br />
  3. 3. Why Integrate Social Media?<br />Study Shows Small Businesses That Blog Get 55% More Website Visitors<br />Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ<br />
  4. 4.
  5. 5. Social Media Continuum of Tools<br />Connect<br />Listen<br />Engage<br />Publish<br />
  6. 6. Focus Efforts on a Few<br />The “Big Three”<br />
  7. 7. Before You Begin<br />Identify Brand<br />Determine Parameters<br />Define Goals<br />
  8. 8. Identify Your Brand<br />What is the ONE THING that you can address with authority?<br />1<br />
  9. 9. Define Parameters<br />Who will manage the community?<br />Who will contribute?<br />What are the rules of engagement?<br />
  10. 10. Define S.M.A.R.T. Goals<br />Specific<br />Measurable<br />Actionable<br />Realistically high<br />Time-bound<br />
  11. 11. The Six Ways to Use Social Media<br />Create and Maintain Infrastructure<br />Listen <br />Publish <br />Connect<br />Engage<br />Evaluate<br />6<br />
  12. 12. ONE: Develop Infrastructure<br />Web site<br />Blog<br />Both?<br />
  13. 13. Home Base<br />
  14. 14. TWO: Listen<br />What are your customers saying about you?<br />How do you KNOW?<br />How can you answer customers’ questions before you’re even asked?<br />
  15. 15. TWO: Listen<br />The quickest way to monitor content on the Web is to use a feed reader. <br />
  16. 16. TWO: Listen -- Tools<br />
  17. 17. THREE: Publish<br />“Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.”<br />— Robert Scoble and Shel Israel<br />“Naked Conversations”<br />
  18. 18. Connect<br />Find people like you<br />Read lots of content<br />Learn who makes up your network<br />
  19. 19.
  20. 20. FOUR: Connect -- Facebook<br />1.5 million local businesses on Facebook<br />
  21. 21. FOUR: Connect -- Twitter<br />
  22. 22. Twitter – understand your Klout<br />
  23. 23. FIVE: Engage<br />Reward fans<br />Be helpful<br />Connect your network<br />Endorse others<br />Produce frequent, quality content<br />Create meaningful, long-lasting relationships<br />
  24. 24. SIX: Evaluate and Celebrate Success<br /><ul><li> Define Goals
  25. 25. Measure Progress
  26. 26. Celebrate Success</li></ul>https://www.google.com/analytics<br />
  27. 27. The Six Ways to Use Social Media<br />Create and Maintain Infrastructure<br />Listen <br />Publish <br />Connect<br />Engage<br />Evaluate<br />6<br />
  28. 28. Questions?<br />Thank You!<br />Marijean Jaggers<br />mjaggers@jaggerscommunications.com<br />www.jaggerscommunications.comhttp://www.google.com/profiles/marijean.jaggershttp://www.linkedin.com/in/marijeanjaggershttps://www.facebook.com/JaggersCommunicationswww.twitter.com/Marijean<br />

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