Ambassador You: How to Use Social Media to Build Your Business
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
624
On Slideshare
624
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Ambassador You: Integrating Social Media into Business Communications
  • 2. Why Integrate Social Media?
    Brands that are the most engaged in social mediasaw their revenue grow during 2008 by 18 percentwhile the least engaged brands saw losses of negative 6 percent.
    http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
  • 3. Why Integrate Social Media?
    Study Shows Small Businesses That Blog Get 55% More Website Visitors
    Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
  • 4.
  • 5. Social Media Continuum of Tools
    Connect
    Listen
    Engage
    Publish
  • 6. Focus Efforts on a Few
    The “Big Three”
  • 7. Before You Begin
    Identify Brand
    Determine Parameters
    Define Goals
  • 8. Identify Your Brand
    What is the ONE THING that you can address with authority?
    1
  • 9. Define Parameters
    Who will manage the community?
    Who will contribute?
    What are the rules of engagement?
  • 10. Define S.M.A.R.T. Goals
    Specific
    Measurable
    Actionable
    Realistically high
    Time-bound
  • 11. The Six Ways to Use Social Media
    Create and Maintain Infrastructure
    Listen
    Publish
    Connect
    Engage
    Evaluate
    6
  • 12. ONE: Develop Infrastructure
    Web site
    Blog
    Both?
  • 13. Home Base
  • 14. TWO: Listen
    What are your customers saying about you?
    How do you KNOW?
    How can you answer customers’ questions before you’re even asked?
  • 15. TWO: Listen
    The quickest way to monitor content on the Web is to use a feed reader.
  • 16. TWO: Listen -- Tools
  • 17. THREE: Publish
    “Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.”
    — Robert Scoble and Shel Israel
    “Naked Conversations”
  • 18. Connect
    Find people like you
    Read lots of content
    Learn who makes up your network
  • 19.
  • 20. FOUR: Connect -- Facebook
    1.5 million local businesses on Facebook
  • 21. FOUR: Connect -- Twitter
  • 22. Twitter – understand your Klout
  • 23. FIVE: Engage
    Reward fans
    Be helpful
    Connect your network
    Endorse others
    Produce frequent, quality content
    Create meaningful, long-lasting relationships
  • 24. SIX: Evaluate and Celebrate Success
    • Define Goals
    • 25. Measure Progress
    • 26. Celebrate Success
    https://www.google.com/analytics
  • 27. The Six Ways to Use Social Media
    Create and Maintain Infrastructure
    Listen
    Publish
    Connect
    Engage
    Evaluate
    6
  • 28. Questions?
    Thank You!
    Marijean Jaggers
    mjaggers@jaggerscommunications.com
    www.jaggerscommunications.comhttp://www.google.com/profiles/marijean.jaggershttp://www.linkedin.com/in/marijeanjaggershttps://www.facebook.com/JaggersCommunicationswww.twitter.com/Marijean