Wireless Network Optimization (2010)

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Wireless Network Optimization (2010)

  1. 1. Marc Jadoul September 2010 Addressing Wireless Network Optimization Opportunities
  2. 2. 2 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Preamble Life was so much easier when Apple and BlackBerry were just fruits. Anonymous quote on Twitter “ ”
  3. 3. 3 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Mobile Data Traffic is Booming Several regions of the world will transfer more mobile data per month in 2014 than they did for the entire year of 2008. Total Mobile Network Data Traffic, World Market, 2008 to 2014 Africa Middle East Latin America North America Asia-Pacific Eastern Europe Western Europe 0 5,000 10,000 15,000 20,000 2008 2009 2010 2011 2012 2013 2014 (Petabytes) Source: ABI Research (2009)
  4. 4. 4 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 New Services and Devices Boost Mobile Broadband Adoption Accessed news or info via browser Accessed web search tools Watched mobile TV and/or video Watched on-demand Video Accessed social network site or blog Listened to music on mobile phone Market Average iPhone Users 84.8% 58.6% 30.9% 20.9% 49.7% 74.1% 13.1% 6.1% 4.6% 1.4% 4.2% 6.7% Source: M:Metrics, Inc. (2008) Mobile data-users growth rate 2008 to 2012 Source: Pyramid Research (3/2009) Video +419% Browsing +204% Music +286% Games +197% Messaging +98% Ringtones +127%
  5. 5. 5 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Smartphones and Laptops Drive Mobile Data Usage While handsets and cellular modems accounted for 95% of the world’s mobile data traffic in 2008, mobile computing devices with embedded cellular/4G modems will represent more than 52% of global mobile data traffic by 2014. Source: ABI Research (2009) Monthly Data Consumption per Subscriber (Smartphones) Monthly Data Consumption per Subscriber (Notebooks, Netbooks, Smartbooks, …) Source: Rysavy Research (2010) Source: Rysavy Research (2010) 2010 2011 2012 2013 2014 2015 2016 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 (Gigabytes) 2010 2011 2012 2013 2014 2015 2016 16.0 14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0 18.0 (Gigabytes)
  6. 6. 6 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Video and Internet Drive Demand for Mobile Data Capacity Mobile Network Data Traffic by Traffic Type, World Market, Forecast: 2008 to 2014 Source:ABIResearch(2009) 0 5,000 10,000 15,000 20,000 2008 2009 2010 2011 2012 2013 2014 (Petabytes) Web/Internet VoIP Video Streaming/TV Audio Streaming They don’t even realize how much data they’re using. Gene Munster, senior analyst at Piper Jaffray “ ”
  7. 7. 7 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 User Demand will soon Surpass Network Capacity What we have done and continue to do is have a buffer of capacity above what our demand is at any given point in time. When we see consumer demand begin to feed into that capacity, we scurry out there to add more capacity. This is a very simple concept and something we have done religiously over the year. “ Dick Lynch, CTO at Verizon Wireless ” Average Demand vs. Average Capacity per User Source: Rysavy Research (2010) 2010 2011 2012 2013 2014 2015 2016 14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0 (Gigabytes) Demand Capacity
  8. 8. 8 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Bandwidth Hungry Low ARPU Services are Bypassing the Telco Value Chain Top 3% of smartphone users are consuming 40% of all smartphone data, while they represent less than 1% or AT&T’s total postpaid customer base. They are consuming 13 times the data of an average smartphone user. Ralph de la Vega, AT&T Mobility and Consumer Markets “ ” John Petter, Managing Director of BT Retail’s consumer business We can’t give the content providers a completely free ride and continue to give customers the [service] they want at the price they expect. “ ”There is not a single Google service that is not reliant on network service.We cannot offer our networks for free. René Obermann, CEO of Deutsche Telekom “ ”
  9. 9. 9 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Challenge #1 Offering Bandwidth at the Lowest Cost 95 percent of mobile data traffic is best effort Internet. The issue is how can operators handle that traffic at the lowest cost with acceptable quality. Gabriel Brown, Heavy Reading (2010) Quantity Time Data dominant Voice dominant Revenues Traffic Source: Heavy Reading (2009) Operator revenue & traffic decoupled
  10. 10. 10 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Bandwidth Hungry Low ARPU Services May Eventually Lead to Reduced Quality of Experience BT Customer (source: TG Daily, June 2009) From about 17:30 onwards using the BBC iPlayer becomes impossible. It's fine during the day but come the evening, it's a no go. “ ” AT&T has installed a massive Wi-Fi hotspot in Times Square to reduce the mobile data traffic congestion. The carrier continues to be challenged by serious traffic congestion as a result of high-bandwidth demand on its network due to excessive data usage by the iPhone customers. Source: Zack’s Investor Research, May 2010 “ ”
  11. 11. 11 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Challenge #2: Optimizing Network Performance and Quality of Experience There is a growing role for traffic optimization, in-network analytics and network intelligence across network layers and devices to coordinate with smart policy control practices for traffic management and user knowledge. Source: Strategy Analytics (2009) Volume, Signaling, and Airtime all contribute to customer’s experience Device & Apps RF Capacity & Airtime Signaling Backhaul Bandwidth CPU/DCN load
  12. 12. 12 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 SFRDoing nothing Add an overlay network to support new services and try to increase revenue growth. Optimizing the network Optimize the existing network assets to drive down costs by 5%-10% and free up cash for re-investment. Transforming the network Migrate legacy networks to an IP-based architecture to enable new revenues and service delivery at lower cost. What are the Alternatives for a Network Operator? Adding new overlays on the existing architectures doesn’t scale. Alcatel-Lucent is working with a large European Tier-1 with 14 overlays looking for help to reduce costs. Optimization means reducing costs, improving QoE, increasing utilization and improving performance. It can payback in as little as 3 months and free up cash for re-investment. Migration can reduce costs by up to 30%. But the business case is complex, requires major capital investment and the implementation cycle may be long. 2 1 3
  13. 13. 13 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Challenge #3: Cost Effective Operations and Migration from Legacy to All-IP I’m paying millions per year to my equipment vendor inmaintenance fees, and I have the feeling that I’m paying for […] that haven’t been used for years. Tier-1 Service Provider TDM voice switch utilization decreases as subscribers abandon their fixed lines and move onto mobile & VoIP. Frame Relay and ATM ports are dropping below the 50% utilization mark as traffic is migrated onto IP infrastructure. To lower cost of ownership of their legacy networks, operators are putting stronger focus on utilization and consolidation. “ ”
  14. 14. 14 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Operation and Service Transformation Transforming Your Mobile Business The way forward depends on your market conditions, network infrastructure and services roadmap Network Optimization Network Transformation time 1 2 3 voice data data voice > >
  15. 15. 15 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Optimization — What does it Mean? ‘Optimization’ means: reducing costs, improving QoE, increasing utilization and boosting performance while positioning the network for growth or evolution towards a HLN architecture.
  16. 16. 16 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Optimization Savings Can Be Sizable Source(s): actual cash flow savings from Alcatel-Lucent optimization project customers RF Capacity Gain 10-20% Optical BH Cost Reduction 18-63% Ethernet BH Cost Reduction 56% TDM Hubbing Cost Reduction 10-52% Optical Bandwidth Recovery 15-25% Data Cash Flow Savings $2.5M/Yr Toll Bypass Cost Reduction 37-38% Wireless GW Consolidation 19-35% Overall savings: 10-63%
  17. 17. 17 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Keeping Transformation Costs under Control Balancing transformation investments is a major concern for MNOs Current network Transition network Target network Shorter Flatter time OPEX required for network migration CAPEX required for network modernization Ideal transition OPEX costs
  18. 18. 18 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Cost Reduction through Network Optimization Source(s): Alcatel-Lucent, Bell labs (2009) Mobile aggregation and backhaul From TDM/ATM to optimal combination of new technologies (Ethernet, packet microwave, …) Assess “owning vs leasing” model Service discrimination enabling better resource management Consolidate backhaul and core transport over IP and optics Two key areas Methods to reduce costs OPEX savings Radio Sites Modernize RAN by swapping out legacy Astute radio network planning Indoor coverage solutions RAN sharing / site sharing / outsourcing Low power solutions Up to 50% Up to 65%
  19. 19. 19 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 The Need for a Partner that Understands Your Business Increased adoption of smart phones, social networking technologies, and the continued transitions to a unified IP infrastructure will drive market demand for highly skilled network consulting and integration services capabilities. Source: IDC (2009) Leveraging a network of skilled consultants, supported by Bell Labs innovations and tools, Alcatel-Lucent has the global reach, deep communications network capabilities, and program management experience to support service providers from vision to execution.
  20. 20. 20 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Alcatel-Lucent Optimization Solution 1 Business Consulting Services Network Quality Assessment & Optimization Services Network Consolidation & Evolution Services Mobile Backhaul Services Helping service providers to identify cost saving and value creation opportunities and translate them into a profitable executable plan. Exploiting existing Network assets while delivering the performance that meets customers’ quality and operational standards in access, switching, transport, wireless, enterprise LAN/WAN and data networks. 2 Consolidating and aligning multiple and disparate Network assets and their operations processes to realize a reduction of operating costs and a safer evolution. Consulting, design, integration, deployment and maintenance services to meet operator business goals and plans on time and within budget. 3 4
  21. 21. 21 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Alcatel-Lucent Value Proposition Maintain customer satisfaction in the face of Optimize the network by Benefit from Alcatel-Lucent’s Global experience in Fixed and Mobile Data Exploding data traffic Unpredictable applications New, bandwidth-hungry multi-media devices Preventing congestion and identifying additional capacity needs Consolidating assets while preparing for growth and/or evolution Improving end to end QoE and Network performance KPIs End-to-End mobile and fixed network solutions: access, backhaul, core and applications Consult, Design, Integrate, Optimize, Migrate and Managed Services Free up more cash from operations with quick payback projects to fund future programs or contribute to EBITA growth KPIs Global Competence: Bell Labs, IPTC, GNEIC and Network Design & Optimization Centers
  22. 22. 22 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Alcatel-Lucent Key Differentiators Focus on customer’s economics Ability to take commitments Total Cost of Ownership, not only CAPEX On KPIs, Schedule and Financials Multi-vendor capabilities “Broadband” Services focus Combining Alcatel-Lucent and Multi-Vendor Network System expertise Methodology and tools Leveraging Bell Labs, in-house tools and global Partnerships End-to-End focus Targeting Quality of Experience & IP Strong customer references With the ability to duplicate these best practices Worldwide
  23. 23. 23 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 Why Work with Alcatel-Lucent? Optimal results in network optimization and capacity control through partnering with Alcatel-Lucent Applications experience Multi-skills (radio, backhaul, core) expert engineering teams Multi-networks experience Multi-vendor experience Technology maker expertise thanks to unparalleled R&D skills and resources Applications Master one of churn main factors by identifying the path to maximize capacity Get solutions to prevent congestion Drive down OPEX through operations efficiency enhancement Anticipate network’s extension decisions and therefore improve CAPEX control Flexible and scalable service delivery Detailed snapshot on your current network capacity Analysis formalized through assessment report with recommendations for actions Local follow-up of recommendations’ implementation Expertise Execution Business Value
  24. 24. 24 | Wir eless Optimization Ser vices | September 2010 All Rights Reser ved © Alcatel-Lucent 2010 www.alcatel-lucent.comwww.alcatel-lucent.com

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