The Internet of Things (DMC 2013)

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Presented at the Digital Managers Club dinner in Brussels (November 2013).

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The Internet of Things (DMC 2013)

  1. 1. http://nikeplus.nike.com/plus/what_is_fuel THE INTERNET OF THINGS IS HUMAN VALUE CREATED WHEN MACHINES TALK? Marc Jadoul ( @mjadoul) Strategic Marketing Director Brussels, 27 November 2013. COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  2. 2. SENSORS AND ACTUATORS EVERYWHERE 2 9 * FUEL 100+ ** *** (*) Sensors in the Nike+ Fuelband: 3-axis accelerometer, ambient light sensor; (**) Sensors in the Samsung Galaxy S4: accellerometer, barometer, geomagnetic sensor, gesture sensor, Hall sensor, gyroscope, proximity, RGB light, temperature/humidity; (***) Sensors in today’s cars: air–fuel ratio, blind spot monitor, crankshaft position, curb feeler, defect detector, engine coolant temperature, Hall effect sensor, manifold absolute pressure, mass flow, oxygen, parking sensors, radar gun detector, speed, throttle position, tire-pressure, torque, transmission fluid temperature, turbine speed, variable reluctance, water-in-fuel, water-on-windshield, wheel speed, etc. 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  3. 3. THE NEXT STEP IN INTERNET EVOLUTION Preinternet Internet of Internet of Internet of Internet of CONTENT SERVICES PEOPLE THINGS H2H WWW + + + + WEB 2.0 SOCIAL WEB 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. M2M
  4. 4. IT’S COMING AND IT’S GONNA BE BIG (NO… HUGE) 212 BILLION * “THINGS” IN 2020 $8.9 TRILLION GLOBAL REVENUES BY 2020 (*) IDC 2013, http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. *
  5. 5. WHY THE TIME IS RIGHT NOW IoT 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  6. 6. EXPLOITING UBIQUITOUS CONNECTVITY Wireless 2G/3G/4G/Wi-Fi “M2M Area Network” Sensors Wireline xDSL/cable GW Controllers the Internet Actuators Tags Satellite Devices 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. (of Things)
  7. 7. ICT CHALLENGES BIG M2M DATA COMMUNICATIONS 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  8. 8. SOCIETY CHALLENGES the silence of the chips http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  9. 9. IOT APPLICATIONS REACH global “KILLER” APPS DOMAIN/INDUSTRY/ BUSINESS SPECIFIC THE LONG TAIL community few many http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things, https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world 9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. # APPS
  10. 10. THE RISE AND FALL OF THE NABAZTAGS http://en.wikipedia.org/wiki/Nabaztag, http://www.youtube.com/watch?v=JMZvM5t0en8 10 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  11. 11. CROWD-SOURCED RADIATION MONITORING http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy, http://www.dexigner.com/news/10268 11 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  12. 12. SMART ENERGY & SMART METERING (FEAT. KITO) https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox 12 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  13. 13. CONNECTED CARS SOON AN EVERYDAY REALITY http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year 13 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  14. 14. TWO-WAY ADVERTISING & DIGITAL BILLBOARDS http://mashable.com/2013/09/06/london-mini-billboards 14 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  15. 15. WEARABLE TECHNOLOGY ON THE GO http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers http://mashable.com/2013/11/17/taptap-wristband-communication-relationships 15 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  16. 16. — BRAINWAVE (CAT) EARS http://mashable.com/2013/03/28/necomimi 16 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  17. 17. “THING OF THE DAY” — SONY SMARTWIG (WEDNESDAY, 27 NOVEMBER 2013) http://www.bbc.co.uk/news/technology-25099262, http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678 17 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  18. 18. — BREAKTHROUGH INNOVATION http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door 18 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  19. 19. DIGITAL LIFE IN THE CONNECTED HOME http://www.lgnewsroom.com/ces2012/view.php?product_code=95&product_type=95&post_index=1828 19 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  20. 20. MEET THE COCA-COLA MAN’S YOUNGER BROTHER http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking 20 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  21. 21. STARBUCKS LINKS COFFEE MAKERS TO THE WEB http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges 21 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  22. 22. ENJOY YOUR COFFEE AND DESSERT (AND CREATE SOME HUMAN VALUE WHILE TALKING TO EACH OTHER…) http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html, http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow 22 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  23. 23. marc.jadoul@alcatel-lucent.com www.linkedin.com/in/mjadoul @mjadoul Download these slides from: www.slideshare.net/mjadoul 23 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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