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Sins of the Speaker (2014)
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Sins of the Speaker (2014)

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7 cardinal sins that every presenter should try to avoid. The Powerpoint version of my "Sins of the speaker" blog post on http://b2bstorytelling.wordpress.com/2013/04/30/sins-of-the-speaker/

7 cardinal sins that every presenter should try to avoid. The Powerpoint version of my "Sins of the speaker" blog post on http://b2bstorytelling.wordpress.com/2013/04/30/sins-of-the-speaker/


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  • Owen, you're absolutely right. See also my 'Baby, baby, you’re out of time' blog post on http://b2bstorytelling.wordpress.com/2014/05/28/baby-baby-youre-out-of-time/
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  • anyway, 'too long' is the worst! it's so annoying when people keep on speaking not noticing that everyone is bored to death
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  • 1. All rights reserved ©2014 SINS of the SPEAKER Marc Jadoul Devil clipart by RottenToons.com
  • 2. All rights reserved ©2014 Don’ go burdenin’ other people with your sins. That ain’t decent. – John Steinbeck, The Grapes of Wrath
  • 3. All rights reserved ©2014 TOO LONG Fidel Castro’s speech at the 1986 communist party congress in Havana took 7 hours and 10 minutes. Your audience may be spending valuable time and money to attend your presentation. Don’t waste it.
  • 4. All rights reserved ©2014 The oscillator in a quartz clock functions as a small tuning fork, laser-trimmed to vibrate at 32,768 Hz. As not everyone in the auditorium is interested in the nitty-gritty of your product, present only the essential. TOO MUCH DETAIL
  • 5. All rights reserved ©2014 The ancient Greek philosopher Aristotle identified 3 ways to persuade an audience: ethos, pathos and logos. Engage your listeners and get them emotionally connected. Wrap your presentation in a story. NO STORY
  • 6. All rights reserved ©2014 NO CALL TO ACTION In web design, a banner, button, graphic or text may prompt a user to enter a conversion funnel. Never end your talk with just a ‘thank you’. Always invite the people to engage in a concrete next step.
  • 7. All rights reserved ©2014 UNCLEAR MESSAGE The late Steve Jobs introduced the ultra-thin MacBook Air by pulling it out of an office envelope. The way you present may help or hurt to make your point. Make your message(s) strong and memorable.
  • 8. All rights reserved ©2014 BORING SLIDES When information is presented orally, people remember about 10% of the content 72 hours later. That figure goes up to 65% if you add a picture. Use visuals that complement or emphasize your words instead of standard clipart that adds no extra value.
  • 9. All rights reserved ©2014 WRONG PITCH Designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern' – Ken Haemer, presentation research manager AT&T Even the most beautiful slides may be irrelevant. Know your audience and tailor your presentation.
  • 10. All rights reserved ©2014 B2Bstorytelling.wordpress.com