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Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the Second Transformation Wave (2009)
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Laying the Foundation for the Second Transformation Wave (2009)

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"Laying the Foundation for the Second Transformation Wave" presented at Informa's "IMS 2.0 World Forum" in Barcelona, April 2009.

"Laying the Foundation for the Second Transformation Wave" presented at Informa's "IMS 2.0 World Forum" in Barcelona, April 2009.

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  • 1. Laying the Foundation for the Second Transformation Wave Marc Jadoul Barcelona, 28 April 2009
  • 2. “It’s a great invention, Mr. Bell, … but the keyboard is a bit tedious for Twittering.” 2 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 3. Today’s Hot Topics for Service Providers Access to new revenue streams and Applications enhanced customer experience & Content Improved time-to-market of new services and features Applications Reduced cost of service creation, Enablement integration and migration Broadband rollout and infrastructure monetization Network Transformation and optimization of networks and IT systems 3 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 4. Strategy Options Menu Network First or Services First All-IP Architecture or IP Overlay Softswitch or IMS Feature Continuity or Service Innovation PSTN Emulation or PSTN Simulation Cost Optimization or Revenue Growth Consumption-based Indirect revenue model or Carrier-driven or Subscriber-driven migration 4 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 5. About the First and the Second Transformation Wave The First wave The Second wave • Network first • Services first • Infrastructure modernization • Portfolio differentiation • Broadband rollout • RoI on Broadband • Cost savings: maintenance, • Revenue growth: VoIP, footprint, real estate, power, Multimedia, IM, video, OPEX, … triple play, FMC, … • Service continuity • Next generation services • Carrier-driven migration • Subscriber-driven migration Nine out of ten telcos expect telephony to become part of a broader communications offering that also includes IM, video communications, and other non-voice services. Heavy Reading, April 2008 5 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 6. Voice Network Transformation Scenarios IMS IMS TDM Class 4 Class 5 Switch Softswitch Softswitch Voice Multimedia O Over- v lay e A r L T l L D a y I M P Second Wave First Wave 6 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 7. Obstacles Experienced during the First Wave Unrealistic requirements and internal resistance • 100% of products to be migrated • Unwillingness to kill networks/services • “No spend on legacy!” • “Not my customer first!” Monolithic approach to PSTN migration • All services/features or nothing • All customer segments or nothing Complexity and costs exceeding expectations • Multi-vendor integration, interop test & end-to-end validation • Inter-working with legacy and IT (including the processes!) Massive adoption of competitive services • VoBB, Triple Play bundles, mobile-only, Skype, … 7 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 8. “Mr. Watson, come here!!!” 8 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 9. Drivers for the Second Wave Rationalizing and speeding-up PSTN replacement • Coupling PSTN migration with Access transformation • Optimizing VoIP rollout, migration scenarios & costs • Portfolio & features rationalization (e.g. ISDN BRA) Competing with Cable, Triple Play and OTT services • Dealing with churn, (fixed) line loss, ARPU loss, … • Reducing time-to-market for new services Return-on-Investment on Broadband and IP • Getting Broadband revenues beyond access • Stimulating (mobile) data traffic • Enabling new applications on FTTx, GPON and LTE Providing value for money to end-users • Creating and delivering Web 2.0 and Telco 2.0 services 9 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 10. The Second Wave has Already Started Legacy phase-out 2nd Wave Subscribers 1st Wave 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 TDM voice Softswitch-based VoIP IMS-based VoIP & MM Services 10 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 11. “How long is she going to stay?” 11 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 12. ‘Tipping Points’ for Accelerating Transformation Maintenance cost increase • EOL/EOS or maintenance contract extensions • ‘Bricks & Mortar’ New investments required in legacy • Legacy core extension • Legacy OSS investments Organizational changes and HR • Converging lines of business requiring network changes • (Upcoming) shortage of legacy-knowledgeable personnel Market pull/push for new services • Competitive voice (bundles) offering • Rising end-user demand for next-generation services Service provider specific • No simple common threshold applicable to al carriers or markets 12 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009
  • 13. www.alcatel-lucent.com marc.jadoul@alcatel-lucent.com www.linkedin.com/in/mjadoul Special thanks to (carrecartoons@skynet.be) 13 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

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