• Save
Knowledge meets Community (2013)
Upcoming SlideShare
Loading in...5
×
 

Knowledge meets Community (2013)

on

  • 952 views

"Social Collaboration - When Knowledge Meets Community", June 2013

"Social Collaboration - When Knowledge Meets Community", June 2013

Statistics

Views

Total Views
952
Views on SlideShare
948
Embed Views
4

Actions

Likes
3
Downloads
0
Comments
1

1 Embed 4

https://twitter.com 4

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Marc Jadoul, thanks for sharing it
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Knowledge meets Community (2013) Knowledge meets Community (2013) Presentation Transcript

    • COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Marc Jadoul Marketing Director, Engage Advocate & member of the Alcatel-Lucent Digital Workplace Board June 2013 SOCIAL COLLABORATION WHEN KNOWLEDGE MEETS COMMUNITY
    • 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Ui mai koe ki ahau he aha te mea nui o te ao, māku e kī atu he tangata, he tangata, he tangata! Maori proverb Photo: Jorge Royan, www.royan.com.ar, CC-BY-SA-3.0
    • 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. knowl·edge 'nä-lij Knowledge is of two kinds: we know a subject ourselves, or we know where we can find information upon it. Samuel Johnson (1709-1784) EXPLICIT KNOWLEDGE TACIT KNOWLEDGE Photos: 26fruits.co.uk, ebcatering.com
    • 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. KNOWLEDGE MANAGEMENT IS A CYCLIC PROCESS Source: “The Knowledge Creating Company”, Nonaka & Takeuchi, 1995 TACIT TACIT EXPLICIT EXPLICIT TACIT EXPLICIT socialization externalization combinationinternalization EXPLICIT TACIT
    • 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Laurie Buczek Social Media Strategist, Intel Today, the average employee dumps 1 day a week trying to find people with the experience and expertise, plus the relevant information to do their job. Photo: www.visualphotos.com
    • 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. E-MAIL, TRADITIONAL INTRANETS AND COLLABORATION TOOLS ARE NOT LIVING UP TO THE EXPECTATIONS
    • 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Photos: bunnomatic.com, bottledspringwater.ca
    • 9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. com·mu·ni·ty kə-'myü-nə-tē a network of individuals with common problems or interests that ‘get together’ and collaborate to identify common solutions, explore new ways of working, and share good practice and ideas. Photo: thecontentauthority.com
    • 10 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. HOW COMMUNITIES POWER NONAKA’S SPIRAL TACIT EXPLICIT EXPLICITTACIT community adoption diffusion, application & value realization organizational adoption individual learning INFORMAL COMMUNITIES FORMAL COMMUNITIES Based upon: “The Knowledge Creating Company”, Nonaka & Takeuchi, 1995
    • 11 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. VALUE CREATION Based upon: Oscar Berg’s “collaboration pyramid” (www.thecontenteconomy.com) TRADITIONAL COLLABORATION SOCIAL COLLABORATION contribute connect and relate find & discover people share what you know, have a think make yourself visible & participate form team – coordinate - act INFORMAL FORMAL
    • 12 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. SOCIAL MEDIA UNLEASH NEW MODELS FOR IN-COMPANY COMMUNICATION AND COLLABORATION f(N) f(2N) f(N2) SHAREPOINT & WIKIS INTRANET SOCIAL MEDIA
    • 13 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. SOCIAL TECHNOLOGIES COULD RAISE PRODUCTIVITY OF KNOWLEDGE WORKERS BY 20-25% Source: McKinsey&Company, 2012 Role-specific tasks 39% Searching and gathering information 19%Reading and answering email 28% Communicating and collaborating internally 14% % OF WORK WEEK 25-30% PRODUCTIVITY IMPROVEMENT 10-15% PRODUCTIVITY IMPROVEMENT 25-35% PRODUCTIVITY IMPROVEMENT 30-35% PRODUCTIVITY IMPROVEMENT
    • 14 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Prof. Paul Leonardi Kellogg School of Management Northwestern University After six months those who had used the enterprise social networking site had improved their ability to find information by 31%, and to find people who knew the person with information by 71%. Source: insight.kellogg.northwestern.edu/article/the_coworker_network
    • 15 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. BREAK DOWN ORGANIZATIONAL SILOS Photo: aadezyn.com
    • 16 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. DON’T RELY ON THE 90-9-1 RULE
    • 17 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CREATE A WIN-WIN MODEL FOR ALL STAKEHOLDERS
    • 18 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EMPOWER AND LEVERAGE PEOPLE AT ALL LEVELS Picture *phil-cho, deviantart
    • 19 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EARN THE BUY-IN OF MIDDLE MANAGEMENT Photo: woahh.com
    • 20 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. KEY COMMUNITY ROLES community members (creators, contributors, participators, lurkers) executive sponsor(s) champions / advocates moderators / facilitators platform owner key contributors
    • 21 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. P U S H ROMOTE SE HARE ELP Picture: Joseph Tey on www.greenchameleon.com
    • 22 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. FIVE STEPS TOWARDS BUILDING A COMMUNITY Identify the purpose and define the community Find a sponsor and attract champions/advocates Launch the community and develop the practice Facilitate, manage and moderate Monitor, celebrate and persist 1. 2. 3. 4. 5.
    • 23 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ADOPT A LIGHT GOVERNANCE MODEL
    • 24 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EMBRACE THE MOBILE (R)EVOLUTION Any WORKERAny PLACEAny TIMEAny DEVICE
    • 25 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. KEY TECHNOLOGY ENABLERS NWOW BROADBAND + SECURE REMOTE ACCESS VOICE, VIDEO & DATA COMMS BYOD & CLOUD MOBILITY & NOMADIC SUPPORT SOCIAL COLLABORATION TOOLS
    • 26 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Source: Alcatel-Lucent, 2012 FEEL MORE COMFORTABLE SAY IT CREATES A POSITIVE CULTURE. 44% 50% 49% CAN SPREAD THEIR WORK OVER TIME. HAVE FEWER DISTRACTIONS. 48% OF ENTERPRISE WORKERS USE MOBILE DEVICES SUCH AS TABLETS OR PHONES MANY TIMES IN A SINGLE DAY. 57%
    • 27 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EMPLOYEES VALUE MORE THAN JUST MONEY Photo: forbes.com
    • 28 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. IT, HR AND CORPORATE CULTURE ARE LINKED 82% 67% 77% 70% 11% 13% 16% 3% Cultural Gurus Dinosaurs % who say there is a connection between IT tools, services and policies and company culture % who say there is a connection between IT tools, services and policies and employee recruitment or retention % who say HR has more influence with regards to technology decisions than 3 years ago % who say there is a great amount of communication between business leaders and IT Source: Alcatel-Lucent , 2012
    • 29 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. www.transforming-business.net
    • COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CASE STUDY: , ALCATEL-LUCENT’S SOCIAL INTRANET
    • 31 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ABOUT ALCATEL-LUCENT Collaborate with 250+ universities ~75,000* employees 2012 revenues €14.4b 7 Nobel prizes 400G photonicDSL vectoring Carrier cloud lightRadio™400G IP XRS Core router 2012 R&D/Sales 16.1% Motive Customer Experience 1M+ NETWORKS 500K+ CUSTOMERS (ENTERPRISE) DJSI Technology Supersector leader MIT Top 50 “World's Most Innovative Companies” VDSL2 vectoring (*) 1Q2013 figures
    • 32 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MULTI-NATIONAL COLLABORATION IS A MUST CANADA UK FRANCE AUSTRALIA BRAZIL Research Centers Product and Solution Development Centers IP Transformation Centers Executive Briefing Centers USA BELGIUM IRELAND GERMANY NETHERLANDS ITALY SPAIN ISRAEL TURKEY RUSSIA POLAND ROMANIA SLOVAKIA CHINA SOUTH KOREA TAIWAN INDIA SINGAPORE Bell Labs
    • 33 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. WHAT EMPLOYEES EXPECT FROM ENTERPRISE 2.0 to manage :  My profile (myself)  My network  My communities  All functionalities  Subscribe to alerts  Get news  Consult statistics  …  Comment / rate …  Ask questions / Talk (IM)  See each other  … A Single Workplace 2 Keep Informed Find & Publish 4 Get In Touch & Communicate 53  Post/share ideas  Organize/animate events  Create/join Workplace  … Share & Build 6 In a User-friendly Environment I belong to communities  I get visibility 7  People / Experts/ Groups  Content : Documents, Links, webcast, …  Projects, experience, success stories  …  Who I am  Where I am  What I know  Who I know  The communities I belong to White & Yellow Pages 1 Source: Alcatel-Lucent “Reconnect people” taskforce, 2009 ME COPs COIs COMPANY-WIDE
    • 34 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2 3 4 7 1 = Single Workplace= White & Yellow Pages = Keep Informed= Find & Publish 5 = Get In Touch & Communicate = User-friendliness6 = Share & Build EXISTING TOOLS' ADEQUACY Joomla! is a collaborative tool centered on wiki quite easy to use. However, lack of global search engine or independent blogs make collaboration difficult. There is no social networking aspects and no document management system. MySite and TeamSite are powerful tools but difficult to use because of the numerous collaboration functionalities they offer. In addition, developing a social network is not possible since you cannot follow the activity of your colleagues or create links with them Experium is a good tool to store documents but a bit complicated to use. Collaboration is limited to blog and wikis without dedicated workspace. Furthermore, there is no social networking dimension P&P is a social network application based on tagging, easy to use but incomplete. It is indeed not possible to create group, follow activity in your network and build relationships. There is no document management or document storage system. 1 2 3 4 5 6 7 Source: Alcatel-Lucent “Reconnect people” taskforce, 2009 (proprietary tools)
    • 35 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ’S SBS PLATFORM, BASED UPON Share & Build White & Yellow Pages A Single Workplace Keep Informed Find & Publish In a User-friendly Environment Get In Touch & Communicate 21 4 3 5 6 7
    • 36 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ANY TIME – ANY PLACE - ANY DEVICE Single Sign On 2-Factor Authentication
    • 37 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. HOW HAS BEEN INTRODUCED Breaking down silos Company FaceBook Changing our way of working Content drivenUser owned Relevant for YOU Also non work- related content Chaos will rule Open, till someone says “STOP” NOT yet another IT tool NOT a document storage system You can reach more people You can find stuff faster
    • 38 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. April 6th, 2010: BETA LAUNCH April 29th, 2010: SOFT LAUNCH 3,000 members 200 groups 100 members 0 groups June 21th, 2010: OFFICIAL LAUNCH 12,000 members 800 groups April 6th, 2011: 1ST ANNIVERSARY 3,000+ groups52,000 members April 1st, 2013: 3RD ANNIVERSARY 4,000+ groups73,806 members
    • 39 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. BEATING THE 90-9-1 RULE* (*) 2012 averages 8% contributing 29% participating 38% active
    • 40 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ENGAGE EVALUATION (AFTER 1 YEAR) 71% EASIER 55% EASIER 60% EASIER COLLABORATE | Easier to find information and expertise CONTRIBUTE | Easier to reach, ask, share, advertise … CONNECT | Easier to be more aware of other ALU areas
    • COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ENGAGE GROUPS ACTIVITY ‘Business Press Coverage’ ‘IT Transformation/Our IT’ ‘Naperville Swap & Shop’ active participating contributin g 0.3 1.9 1.0 1.5 2320 3.3 11.0 32.0 1.3 379 0.0 2.0 8.6 2.4 326 daily views daily responses daily creationsdaily likes daily revisions
    • 42 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. TOWARDS A DIGITAL WORKPLACE… Based upon: Jane McConnell, www.netjmc.com “SOCIAL” (COMMUNITIES) • Discovering, learning , sharing and collaboration • Real time, dynamic, unpredictable “MANAGED” (EX-INTRANET) • Official communication & managed information • Authoritative, stable, reference “CONTENT” (COLLABORATION) • Team and project collaboration • Creative, coordinated, goal-oriented THE NEW INTRANET SHAREPOINT & WIKIS INTRANET PORTAL & PAGES
    • 43 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. A JOURNEY, NOT A DESTINATION … 2009 2010 2011 2012 + Ask@Ben + Yammer + Comment & Rating (Intranet) + ALU TV (Youtube like) + Livebloging, Livechat + Social Sharepoint (pilot) + Café Wiki + Engage (Jive 4) + Café Engage + Home 2.0 + Engage II (Jive 5) + Digital Workplace? Blogs Wikis Sharepoint 2013 + Engage III (Jive 6) … Intranet portals Photo: blisterdirect.com
    • 44 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Ask me what is the most important thing in the world, and I will reply: it is people, it is people, it is people! Maori proverb Photo: Jorge Royan, www.royan.com.ar, CC-BY-SA-3.0
    • COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
    • www.linkedin.com/in/mjadoul @mjadoul www.slideshare.net/mjadoul marc.jadoul@alcatel-lucent.com