COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
Marc Jadoul 
Marketing Director & Engage Advocate 
Updated: Septemb...
2 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
The only irreplaceable capital 
an organization possesses 
is th...
3 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
knowl·edge 'nä-lij 
Knowledge is of two kinds: we know a subject...
4 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
5 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
KNOWLEDGE MANAGEMENT IS A CYCLIC PROCESS 
Source: “The Knowledge...
6 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
Laurie Buczek 
Social Media Strategist, Intel 
Today, the averag...
7 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
E-MAIL, TRADITIONAL INTRANETS AND 
COLLABORATION TOOLS ARE NOT L...
8 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
Photos: bunnomatic.com, bottledspringwater.ca
9 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
com·mu·ni·ty kə-'myü-nə-tē 
a network of individuals with common...
10 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
HOW COMMUNITIES POWER NONAKA’S SPIRAL 
TACIT 
EXPLICIT 
TACIT E...
11 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
VALUE CREATION 
Goal 
Act 
Coordinate 
Form team 
Communicate &...
12 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
SOCIAL MEDIA UNLEASH NEW MODELS FOR 
IN-COMPANY COMMUNICATION A...
13 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
SOCIAL TECHNOLOGIES COULD RAISE PRODUCTIVITY 
OF KNOWLEDGE WORK...
14 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
Prof. Paul Leonardi 
Kellogg School of Management 
Northwestern...
15 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
BREAK DOWN ORGANIZATIONAL SILOS 
Photo: aadezyn.com
16 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
DON’T RELY ON THE 90-9-1 RULE
17 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
CREATE A WIN-WIN MODEL FOR ALL STAKEHOLDERS
18 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
EMPOWER AND LEVERAGE PEOPLE AT ALL LEVELS 
Picture: *phil-cho, ...
19 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
EARN THE BUY-IN OF MIDDLE MANAGEMENT 
Photo: woahh.com 
(GARETH...
20 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
NEW COMMUNICATION TOOLS MAY 
NEED SOME EXTRA GUIDANCE 
Source: ...
21 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
Source: onefte.com
22 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
STIMULATE CREATION OF ‘OPEN’ GROUPS 
Increased collaboration, t...
23 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
P 
U 
S 
H 
ROMOTE 
SE 
HARE 
ELP 
Picture: Joseph Tey on www.g...
24 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
KEY COMMUNITY ROLES 
community members (creators, contributors,...
25 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
FIVE STEPS TOWARDS BUILDING A COMMUNITY 
Identify the purpose a...
26 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
ADOPT A LIGHT GOVERNANCE MODEL
27 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
NWOW en- 'wou 
The New Way of Working (NWOW) places the organiz...
28 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
EMPLOYEE PERFORMANCE GOALS 
AND COMPANY LEVERS 
OVERALL 
PRODUC...
29 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
ORGANIZATION 
Temporary roles, (re-)allocating 
competences and...
30 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
EMBRACE THE MOBILE (R)EVOLUTION 
Any DEVICE Any TIME Any PLACE ...
31 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
HOME & TELEWORKING CONTRIBUTION TO NWOW 
Source: Citrix, 2012 
...
32 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
CLOUD CONTRIBUTION TO NWOW 
Source: CDW , February 2013 
55% 
i...
33 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
COLLABORATION CONTRIBUTION TO NWOW 
87% 
increased 
productivit...
34 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
SOCIAL COLLABORATION CONTRIBUTION TO NWOW 
71% 
speed to access...
35 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
EMPLOYEES VALUE MORE THAN JUST MONEY 
Source: Alcatel-Lucent, 2...
36 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
IT, HR AND CORPORATE CULTURE ARE LINKED 
Source: Alcatel-Lucent...
37 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
SEVEN HABITS OF HIGHLY SUCCESSFUL COMPANIES 
Source: Alcatel-Lu...
38 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
www.transforming-business.net
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
CASE STUDY: 
, ALCATEL-LUCENT’S SOCIAL INTRANET
40 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
ALCATEL-LUCENT AT A GLANCE 
500K+ 
Customers 
(enterprise) 
1M+...
41 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
SHAPING OUR CULTURE FOR EXCELLENCE 
Focused analysis, 
rapid de...
42 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
Photo: Bell Telephone Mfg. Co., 1956
43 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
WHAT EMPLOYEES EXPECT FROM ENTERPRISE 2.0 
to manage : 
 My pr...
44 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
2 3 4 
7 
1 = White & Yellow Pages = Single Workplace = Find & ...
45 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
connect contribute 
collaborate
46 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
, BASED UPON ’S SBS PLATFORM 
Share & Build 
White & 
Yellow Pa...
47 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
, NOW RUNNING ON 7
48 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
ANY TIME – ANY PLACE - ANY DEVICE 
Single Sign On 
2-Factor Aut...
49 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
HOW HAS BEEN INTRODUCED 
Breaking down silos 
Company 
FaceBook...
50 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
Source: Alcatel-Lucent, 2010 
MAKE YOURSELF SEARCHABLE 
Create ...
51 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
April 6th, 2010: BETA LAUNCH 
April 29th, 2010: SOFT LAUNCH 
3,...
52 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
EVALUATION (AFTER 1 YEAR) 
71% 
EASIER 
55% 
EASIER 
60% 
EASIE...
53 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
GARTNER’S (TECHNOLOGY) HYPE CYCLE 
visibility 
Technology 
trig...
54 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
HAS FOLLOWED A GARTNER-LIKE CYCLE… 
visibility 
Soft launch 
& ...
55 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
(*) on 1st July 2014 
128,646 
DOCUMENTS 
QUESTIONS POSTED 
65,...
56 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
A TYPICAL DAY IN 2014 
(*) January 2014 - July 2014 averages 
1...
57 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
ABOUT 1/3 OF EMPLOYEE POPULATION IS ACTIVE 
2.6% CONTRIBUTING**...
58 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
THREE IMPORTANT TYPES OF CONTENT 
FORMAL 
(COPs) 
INFORMAL 
(CO...
59 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
GROUPS ACTIVITY 
‘Business Press Coverage’ ‘IT Transformation/O...
60 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
A LIGHT GOVERNANCE MODEL 
[…] You can participate on Engage in ...
61 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
EXECUTIVE SPONSORSHIP 
I love the blogs on Engage, but I love t...
62 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
‘EVEN’ TOP MANAGEMENT HAS A SOCIAL FACE 
… and I am going to ma...
63 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
MEASURING REAL VALUE 
We saved 450 minutes/week in 
project sta...
64 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
TOWARDS A DIGITAL WORKPLACE… 
Based upon: Jane McConnell, www.n...
65 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
A JOURNEY, NOT A DESTINATION 
Photo: blisterdirect.com 
… 2009 ...
66 
COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 
AND OF COURSE THERE’S STILL A ROLE 
FOR NON-DIGITAL COMMUNICATI...
www.linkedin.com/in/mjadoul 
@mjadoul 
www.slideshare.net/mjadoul 
marc.jadoul@alcatel-lucent.com 
B2Bstorytelling.wordpre...
Knowledge meets Community (updated)
Upcoming SlideShare
Loading in...5
×

Knowledge meets Community (updated)

1,427

Published on

"Social Collaboration - When Knowledge Meets Community", June 2013.
Updated September 2014.

Published in: Business, Education
1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,427
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide

Knowledge meets Community (updated)

  1. 1. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Marc Jadoul Marketing Director & Engage Advocate Updated: September 2014 SOCIAL COLLABORATION WHEN KNOWLEDGE MEETS COMMUNITY
  2. 2. 2 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it. Andrew Carnegie, 1919
  3. 3. 3 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. knowl·edge 'nä-lij Knowledge is of two kinds: we know a subject ourselves, or we know where we can find information upon it. Samuel Johnson (1709-1784) EXPLICIT KNOWLEDGE TACIT KNOWLEDGE Photos: 26fruits.co.uk, ebcatering.com
  4. 4. 4 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  5. 5. 5 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. KNOWLEDGE MANAGEMENT IS A CYCLIC PROCESS Source: “The Knowledge Creating Company”, Nonaka & Takeuchi, 1995 TACIT TACIT EXPLICIT EXPLICIT TACIT EXPLICIT socialization externalization internalization combination EXPLICIT TACIT
  6. 6. 6 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Laurie Buczek Social Media Strategist, Intel Today, the average employee dumps 1 day a week trying to find people with the experience and expertise, plus the relevant information to do their job. Photo: www.visualphotos.com
  7. 7. 7 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. E-MAIL, TRADITIONAL INTRANETS AND COLLABORATION TOOLS ARE NOT LIVING UP TO THE EXPECTATIONS
  8. 8. 8 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Photos: bunnomatic.com, bottledspringwater.ca
  9. 9. 9 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. com·mu·ni·ty kə-'myü-nə-tē a network of individuals with common problems or interests that ‘get together’ and collaborate to identify common solutions, explore new ways of working, and share good practices and ideas. Photo: thecontentauthority.com
  10. 10. 10 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. HOW COMMUNITIES POWER NONAKA’S SPIRAL TACIT EXPLICIT TACIT EXPLICIT community adoption diffusion, application & value realization organizational adoption individual learning INFORMAL COMMUNITIES FORMAL COMMUNITIES Based upon: “The Knowledge Creating Company”, Nonaka & Takeuchi, 1995
  11. 11. 11 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. VALUE CREATION Goal Act Coordinate Form team Communicate & have conversations Connect Find and discover people Share what you know, have a think Make yourself visible and participate High visibility Low visibility Build trust TRADITIONAL VIEW OF COLLABORATION SOCIAL COLLABORATION OSCAR BERG’S COLLABORATION PYRAMID Source: www.thecontenteconomy.com
  12. 12. 12 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. SOCIAL MEDIA UNLEASH NEW MODELS FOR IN-COMPANY COMMUNICATION AND COLLABORATION TRADITIONAL INTERNET & INTRANETS, EMAIL LISTS, PODCASTS, WEBINARS, ETC. SHAREPOINT & WIKIS, GROUP AUTHORING, AUDIO & VIDEO CONF, ETC. SOCIAL NETWORKING, TAGGING & RATING, (MICRO) BLOGGING, ETC. f(N) f(2N) f(N2)
  13. 13. 13 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. SOCIAL TECHNOLOGIES COULD RAISE PRODUCTIVITY OF KNOWLEDGE WORKERS BY 20-25% Source: McKinsey&Company,2012 Role-specific tasks 39% Searching and gathering information Reading and 19% answering email 28% Communicating and collaborating internally 14% % OF WORK WEEK 25-30% PRODUCTIVITY IMPROVEMENT 10-15% PRODUCTIVITY IMPROVEMENT 25-35% PRODUCTIVITY IMPROVEMENT 30-35% PRODUCTIVITY IMPROVEMENT
  14. 14. 14 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Prof. Paul Leonardi Kellogg School of Management Northwestern University After six months those who had used the enterprise social networking site had improved their ability to find information by 31%, and to find people who knew the person with information by 71%. Source: insight.kellogg.northwestern.edu/article/the_coworker_network
  15. 15. 15 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. BREAK DOWN ORGANIZATIONAL SILOS Photo: aadezyn.com
  16. 16. 16 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. DON’T RELY ON THE 90-9-1 RULE
  17. 17. 17 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CREATE A WIN-WIN MODEL FOR ALL STAKEHOLDERS
  18. 18. 18 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EMPOWER AND LEVERAGE PEOPLE AT ALL LEVELS Picture: *phil-cho, deviantart
  19. 19. 19 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EARN THE BUY-IN OF MIDDLE MANAGEMENT Photo: woahh.com (GARETH KEENAN in the UK)
  20. 20. 20 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. NEW COMMUNICATION TOOLS MAY NEED SOME EXTRA GUIDANCE Source: Bell Telephone System (GARETH KEENAN in the UK)
  21. 21. 21 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Source: onefte.com
  22. 22. 22 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. STIMULATE CREATION OF ‘OPEN’ GROUPS Increased collaboration, transparency and trust Please, join my list… Can I join your group? Join our community! PRIVATE/SECRET MEMBERS ONLY OPEN
  23. 23. 23 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. P U S H ROMOTE SE HARE ELP Picture: Joseph Tey on www.greenchameleon.com
  24. 24. 24 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. KEY COMMUNITY ROLES community members (creators, contributors, participators, lurkers) executive sponsor(s) champions / advocates moderators / facilitators platform owner key contributors
  25. 25. 25 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. FIVE STEPS TOWARDS BUILDING A COMMUNITY Identify the purpose and define the community Find a sponsor and attract champions/advocates Launch the community and develop the practice Facilitate, manage and moderate Monitor, celebrate and persist 1. 2. 3. 4. 5.
  26. 26. 26 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ADOPT A LIGHT GOVERNANCE MODEL
  27. 27. 27 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. NWOW en- 'wou The New Way of Working (NWOW) places the organization’s most valuable resource —its people— center stage. It creates an environment in which they can and want to give their best (their heart, mind, competencies, talents and passion) in their work. Dirk W. Bijl, “Journey towards the New Way of Working” (2011) Photo: forbes.com
  28. 28. 28 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EMPLOYEE PERFORMANCE GOALS AND COMPANY LEVERS OVERALL PRODUCTIVITY WORK-LIFE BALANCE COMMITMENT WORKPLACE TECHNOLOGY ORGANIZATION CULTURE
  29. 29. 29 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ORGANIZATION Temporary roles, (re-)allocating competences and skills Results instead of function, rank or location Contribution and progress instead of rules Less hierarchy CULTURE Source: Securex, Alcatel-Lucent WORKPLACE Remote IT support Homeworking and telecommuting arrangements Any time, any place, any device Cooperative environment and informal meeting places Flexible work spaces Social capital Accountability Trust More autonomy Open communication TECHNOLOGY Voice, video and data communications & messaging Collaboration tools and social media BYOD, cloud and ‘consumerization’ Mobility and nomadic support Broadband access with secure VPNs Networks instead of silos
  30. 30. 30 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EMBRACE THE MOBILE (R)EVOLUTION Any DEVICE Any TIME Any PLACE Any WORKER
  31. 31. 31 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. HOME & TELEWORKING CONTRIBUTION TO NWOW Source: Citrix, 2012 FOR EMPLOYERS 80% 73% 47% 44% 36% cost-related benefits agile workforce employee attraction employee retention better business continuity FOR EMPLOYEES 65% 62% 61% 55% 26% increased flexibility increased productivity reduced commuting time better work/life balance not having to work a standard 9-to-5
  32. 32. 32 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CLOUD CONTRIBUTION TO NWOW Source: CDW , February 2013 55% increased efficiency 31% free IT staff for other projects 49% improved employee mobility 25% reduced IT operating costs 32% increased ability to innovate 24% offer new products/services
  33. 33. 33 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COLLABORATION CONTRIBUTION TO NWOW 87% increased productivity 80% reduced costs (incl. travel) 83% better informed decision making 82% increased end-user satisfaction 75% alignment between employees teams and management Sources: Customer Solutions Group, IDG, 2011
  34. 34. 34 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. SOCIAL COLLABORATION CONTRIBUTION TO NWOW 71% speed to access knowledge INTERNAL CUSTOMER RELATED PARTNERS, SUPPLIERS, EXTERNAL EXPERTS 66% communications cost 55% travel cost 48% speed to access experts 42% employee satisfaction 65% marketing effectiveness 51% customer satisfaction 47% marketing costs 43% travel costs 34% customer support costs 63% communication costs 62% speed to access knowledge 54% travel costs 48% speed to access experts 42% 3rd party satisfaction Source: McKinsey, 2013
  35. 35. 35 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EMPLOYEES VALUE MORE THAN JUST MONEY Source: Alcatel-Lucent, 2012 22.1% 12.9% 10.1% 9.8% 9.2% 8.7% 8.0% 7.9% 7.1% 4.3% Salary Work Location Technology Benefits Technology Policies Network Speed Career Train Career Advance CSR Collaboration Extras % of employees’ decision influenced by by combining the three technology aspects, technology has more influence than salary. 29.1%
  36. 36. 36 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. IT, HR AND CORPORATE CULTURE ARE LINKED Source: Alcatel-Lucent, 2012 WHO’S DRIVING NEW TECHNOLOGY SOLUTIONS THAT WILL HAVE A POSITIVE EFFECT ON COMPANY CULTURE? HR 18% IT + HR 32% IT 41% Neither 67% OF ‘CULTURAL GURU’ COMPANIES SAY THERE IS A CONNECTION BETWEEN IT TOOLS, SERVICES & POLICIES AND EMPLOYEE RECRUITMENT & RETENTION.
  37. 37. 37 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. SEVEN HABITS OF HIGHLY SUCCESSFUL COMPANIES Source: Alcatel-Lucent, 2012 1. 2. 3. 4. 5. 6. 7. They put high end mobile technology in the hands of their employees. They leverage the employees' personal technology. They use IT to equip workers with useful tools and drive a healthy culture. They seek out leaders with poise, not drones who follow direction. HR and IT communicate to improve culture and recruitment/retention. They understand that employees need to take breaks. They are culture forward – success or failures are rooted in culture.
  38. 38. 38 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. www.transforming-business.net
  39. 39. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CASE STUDY: , ALCATEL-LUCENT’S SOCIAL INTRANET
  40. 40. 40 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT AT A GLANCE 500K+ Customers (enterprise) 1M+ Networks 1000+ Customers (network operator) 400G IP CloudBand™ Motive customer experience lightRadio™ 400G photonic XRS Core router VDSL2 vectoring Network DVR Emmy Award € 14.4 BN 2013 REVENUES TR100 MOST INNOVATIVE COMPANIES 2011 2012 2013 62,000 EMPLOYEES EOY 2013 7 NOBEL PRIZES 3,000+ PATENTS IN 2013 250+ UNIVERSITIES COLLABORATING 32,000+ ACTIVE PATENTS DJSI 2012 & 2013 INDUSTRY GROUP LEADER FOR TECHNOLOGY 16.1% 2013 NET R&D/SALES 2.0% 2013 ADJUSTED OPERATING MARGIN 20,000 ENGINEERS
  41. 41. 41 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. SHAPING OUR CULTURE FOR EXCELLENCE Focused analysis, rapid decision making and diligent execution give us the agility and flexibility that our customer expect We remove complexity and challenge existing practices that create waste and unnecessary efforts We take responsibility for our objectives, our actions, and the consequences of our results We demonstrate expertise, reliability and integrity and expect the same of everyone we work with SPEED SIMPLICITY ACCOUNTABILITY TRUST We strive for EXCELLENCE in serving our CUSTOMERS The essence of WHO WE ARE and HOW WE WORK reflects in OUR 4 VALUES
  42. 42. 42 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Photo: Bell Telephone Mfg. Co., 1956
  43. 43. 43 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. WHAT EMPLOYEES EXPECT FROM ENTERPRISE 2.0 to manage :  My profile (myself)  My network  My communities  All functionalities  Subscribe to alerts  Get news  Consult statistics  …  Comment / rate …  Ask questions / Talk (IM)  See each other  … A Single Workplace 2 Keep Informed Find & Publish 4 Get In Touch & Communicate 3 5  Post/share ideas  Organize/animate events  Create/join Workplace  … Share & Build 6 In a User-friendly Environment I belong to communities  I get visibility 7  People / Experts/ Groups  Content : Documents, Links, webcast, …  Projects, experience, success stories  …  Who I am  Where I am  What I know  Who I know  The communities I belong to White & Yellow Pages 1 Source: Alcatel-Lucent “Reconnect people” taskforce, 2009 ME COPs COIs COMPANY-WIDE
  44. 44. 44 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2 3 4 7 1 = White & Yellow Pages = Single Workplace = Find & Publish = Keep Informed 5 = Get In Touch & Communicate 6 = Share & Build = User-friendliness EXISTING TOOLS' ADEQUACY Joomla! is a collaborative tool centered on wiki quite easy to use. However, lack of global search engine or independent blogs make collaboration difficult. There is no social networking aspects and no document management system. MySite and TeamSite are powerful tools but difficult to use because of the numerous collaboration functionalities they offer. In addition, developing a social network is not possible since you cannot follow the activity of your colleagues or create links with them Experium is a good tool to store documents but a bit complicated to use. Collaboration is limited to blog and wikis without dedicated workspace. Furthermore, there is no social networking dimension P&P is a social network application based on tagging, easy to use but incomplete. It is indeed not possible to create group, follow activity in your network and build relationships. There is no document management or document storage system. 1 2 3 4 5 6 7 Source: Alcatel-Lucent “Reconnect people” taskforce, 2009 (proprietary tools)
  45. 45. 45 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. connect contribute collaborate
  46. 46. 46 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. , BASED UPON ’S SBS PLATFORM Share & Build White & Yellow Pages A Single Workplace Keep Informed Find & Publish In a User-friendly Environment Get In Touch & Communicate 2 1 4 3 5 6 7
  47. 47. 47 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. , NOW RUNNING ON 7
  48. 48. 48 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ANY TIME – ANY PLACE - ANY DEVICE Single Sign On 2-Factor Authentication
  49. 49. 49 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. HOW HAS BEEN INTRODUCED Breaking down silos Company FaceBook Changing our way of working Content driven User owned Relevant for YOU Also non work-related content Chaos will rule Open, till someone says “STOP” NOT yet another IT tool NOT a document storage system You can reach more people You can find stuff faster
  50. 50. 50 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Source: Alcatel-Lucent, 2010 MAKE YOURSELF SEARCHABLE Create a profile that contains basic information about yourself. It will enable people to find you when they need an expert in your field. Be sure to fill the fields related to your interests, your expertise and tags. MANAGE YOUR INFORMATION FLOWS Personalize your Engage home page by adding “widgets” to filter and follow activity in the groups you belong to, on specific keywords/tags, certain people's blogs, discussions in groups you follow, etc. CONNECT – COLLABORATE - CONTRIBUTE REDUCE EMAIL NOTIFICATION OVERLOAD By default, the Engage platform will send you an email message when content you care about is added or changed. Engage provides you with some easy to use tools to help you manage Engage email notifications. Visit “Getting Started Using Engage”, send a mail to ECM@alcatel-lucent.com or contact an Engage advocate.
  51. 51. 51 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. April 6th, 2010: BETA LAUNCH April 29th, 2010: SOFT LAUNCH 3,000 members 200 100 members 1 June 21th, 2010: OFFICIAL LAUNCH 12,000 members 800 April, 2011: AFTER 1 YEAR 52,000 3,000+ members COMMU-nity COMMU-nities COMMU-nities COMMU-nities FROM 0 TO 50K USERS IN THE FIRST YEAR
  52. 52. 52 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EVALUATION (AFTER 1 YEAR) 71% EASIER 55% EASIER 60% EASIER COLLABORATE | Easier to find information and expertise CONTRIBUTE | Easier to reach, ask, share, advertise … CONNECT | Easier to be more aware of other ALU areas
  53. 53. 53 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. GARTNER’S (TECHNOLOGY) HYPE CYCLE visibility Technology trigger Peak of inflated expectations Trough of disillusionment Slope of enlightment Plateau of productivity Source: Gartner
  54. 54. 54 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. HAS FOLLOWED A GARTNER-LIKE CYCLE… visibility Soft launch & early growth Formation of formal & informal communities Implementation of the Shift plan Re-positioning & re-promotion campaign (TBD) General acceptance as a (social) productivity tool • Organization restructuring (the Shift Plan) • Headcount reductions (incl. advocates) • Inactive user decommissioning • New CEO less visible on Engage • GUI discontinuities (Jive upgrades) mid 2013 mid 2014 mid 2010 62,000 users
  55. 55. 55 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. (*) on 1st July 2014 128,646 DOCUMENTS QUESTIONS POSTED 65,066 DISCUSSIONS 20,743 44,962 BLOG POSTS A RICH KNOWLEDGE REPOSITORY* OF WHICH HAVE BEEN ANSWERED 16,196
  56. 56. 56 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. A TYPICAL DAY IN 2014 (*) January 2014 - July 2014 averages 160 DAILY CREATES* 52 DAILY LIKES* 1,095 DAILY REVISIONS* 31,466 DAILY VIEWS* 129 DAILY RESPONSES*
  57. 57. 57 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ABOUT 1/3 OF EMPLOYEE POPULATION IS ACTIVE 2.6% CONTRIBUTING** 7.9% PARTICIPATING** 36.0% ACTIVE** (*) on 1st July 2014 (**) January 2014 - July 2014 averages 48,139 REGISTERED USERS*
  58. 58. 58 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. THREE IMPORTANT TYPES OF CONTENT FORMAL (COPs) INFORMAL (COIs) BLOGS
  59. 59. 59 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. GROUPS ACTIVITY ‘Business Press Coverage’ ‘IT Transformation/Our IT’ ‘Naperville Swap & Shop’ active participating contributing 0.3 1.9 1.0 1.5 2320 3.3 11.0 32.0 1.3 379 0.0 2.0 8.6 2.4 326 daily views daily responses daily likes daily revisions daily creations
  60. 60. 60 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. A LIGHT GOVERNANCE MODEL […] You can participate on Engage in blogs, discussions, groups and projects. You can post comments or entire documents (including Word documents, PowerPoint presentations, PDFs, etc.). Please keep in mind that whatever personal information you submit will be viewable by Alcatel-Lucent colleagues, including those in other countries, who have access to the pages in question. In all cases, you are cautioned to select material that is appropriate for our business environment. You are forbidden to post any material that violates Alcatel-Lucent’s Code of Conduct. For example, all posted material must be non-discriminatory and must not be harassing toward other users/employees. You should not provide any unauthorized advice on Engage with respect to legal or financial issues, or any Alcatel-Lucent employee benefits plans or programs. All posted materials will be considered non-proprietary to you. Please refer to the Alcatel-Lucent Web 2.0/Public Discourse Guidelines for advice about appropriate use of Web 2.0 social networking tools. Engage also allows you to post photographs. You are always free to post any personal photographs that do not depict other people, so long as the pictures are tasteful and suitable for a business environment. However, you may submit photographs containing images of other people only if you have received the informed consent of each person appearing in the photo for the photo to be published to Engage. If you post any photograph of yourself, you are expressly consenting to disclosure of any personal information, including sensitive personal information, revealed by your photograph. […] Source: Alcatel-Lucent Engage terms of use & privacy notice
  61. 61. 61 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EXECUTIVE SPONSORSHIP I love the blogs on Engage, but I love the reactions even more. I think the passion expressed, openly and without any need to make an apology, is terrific. Sure, sometimes there is critique, sometimes justified, sometimes not. But the most important thing is that there is debate and exchange of views. Things are brought in the open and people start to learn that that is OK. That is important, because it also allows a reflection of our own behavior. So, Engage forces not only good discussions, it forces me to look in the mirror again and see if words have still the true meaning.
  62. 62. 62 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ‘EVEN’ TOP MANAGEMENT HAS A SOCIAL FACE … and I am going to marry the finest woman I ever met ... Tell the new Mrs. [name] we congratulate her with the upcoming marriage! – Ben
  63. 63. 63 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MEASURING REAL VALUE We saved 450 minutes/week in project status conference calls. Got better answers to questions in 30 minutes vs. hours. I was able to contribute to new and different parts of business. I have been working 11 years with this company and because of Engage, I feel more connected with my colleagues now. Strong’Her, an informal community of male and female employees is unofficially shaping the company’s thinking on gender dynamics. Photography CoI led to a cost-saving idea: reuse employees’ images in marcom materials instead of paying for professional stock photos.
  64. 64. 64 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. TOWARDS A DIGITAL WORKPLACE… Based upon: Jane McConnell, www.netjmc.com “SOCIAL” (COMMUNITIES) • Discovering, learning , sharing and collaboration • Real time, dynamic, unpredictable “MANAGED” (INTRANET) • Official communication & managed information • Authoritative, stable, reference “CONTENT” (COLLABORATION) • Team and project collaboration • Creative, coordinated, goal-oriented SHAREPOINT & WIKIS INTRANET PORTAL & PAGES THE DIGITAL WORKPLACE
  65. 65. 65 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. A JOURNEY, NOT A DESTINATION Photo: blisterdirect.com … 2009 2010 2011 2012 + Ask@Ben + Yammer + Comment & Rating (Intranet) + ALU TV (Youtube like) + Livebloging, Livechat + Social Sharepoint (pilot) + Café Wiki + Engage (Jive 4) + Café Engage + Home 2.0 Engage (Jive 5) + “No email days” + MSO Communicator Blogs Wikis Sharepoint 2013 Engage (Jive 6) … Intranet portals 2014 Engage (Jive 7) + MS Lync
  66. 66. 66 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. AND OF COURSE THERE’S STILL A ROLE FOR NON-DIGITAL COMMUNICATION … Video: http://www.youtube.com/watch?v=rl3wWccjD4Y
  67. 67. www.linkedin.com/in/mjadoul @mjadoul www.slideshare.net/mjadoul marc.jadoul@alcatel-lucent.com B2Bstorytelling.wordpress.com

×