Knowledge Creation and Social Collaboration (J.Boye 2013)
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Knowledge Creation and Social Collaboration (J.Boye 2013)

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Presented at the J. Boye 2013 conference in Aarhus (November 2013).

Presented at the J. Boye 2013 conference in Aarhus (November 2013).

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Knowledge Creation and Social Collaboration (J.Boye 2013) Knowledge Creation and Social Collaboration (J.Boye 2013) Presentation Transcript

  • KNOWLEDGE CREATION AND SOCIAL COLLABORATION IN THE DIGITAL WORKPLACE Marc Jadoul ( @mjadoul) Marketing Director, Engage Advocate & member of the Alcatel-Lucent Digital Workplace Board - Aarhus , 6 November 2013 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it. Andrew Carnegie, 1919 Photo: Bell Telephone Mfg. Co. (1957) 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • ABOUT ALCATEL-LUCENT 2012 revenues 500K+ MIT Top 50 €14.4B CUSTOMERS “World's Most Innovative Companies” (ENTERPRISE) 1M+ NETWORKS 7 Nobel prizes Collaboration with ~70,000 employees 250+ universities 2012 R&D/Sales 16.1% DJSI Technology Supersector leader 400G IP DSL vectoring Carrier cloud lightRadio™ Motive Customer Experience 400G photonic (*) 1Q2013 figures 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. XRS Core router VDSL2 vectoring View slide
  • MULTI-NATIONAL COLLABORATION IS A MUST RUSSIA ROMANIA POLAND SLOVAKIA IRELAND UK BELGIUM FRANCE GERMANY TURKEY NETHERLANDS ITALY ISRAEL SPAIN CANADA USA SOUTH KOREA CHINA INDIA TAIWAN SINGAPORE Presence in 100+ countries BRAZIL AUSTRALIA Executive Briefing Centers Research Centers IP Transformation Centers Product and Solution Development Centers Bell Labs 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. View slide
  • WHAT EMPLOYEES WERE ASKING FOR (2009) COMPANY-WIDE 1 White & Yellow Pages      A Single Workplace ME Who I am Where I am What I know Who I know The communities I belong to COPs 2 to manage :  My profile (myself)  My network  My communities  All functionalities COIs I belong to communities  I get visibility 3 4  People / Experts/ Groups  Content : Documents, Links, webcast, …  Projects, experience, success stories  …     Find & Publish 7 Keep Informed 5 Subscribe to alerts Get news Consult statistics … Get In Touch & Communicate     Comment / rate … Ask questions / Talk (IM) See each other … In a User-friendly Environment Source: Alcatel-Lucent “Reconnect people” taskforce, 2009 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 6     Share & Build Post/share ideas Organize/animate events Create/join Workplace …
  • connect contribute collaborate 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • BASED UPON SBS Company Facebook Connect, collaborate, contribute Relevant for YOU Also non workrelated content NOT yet another IT tool NOT a document storage system Changing the way we work Content driven You can reach more people You can find stuff faster 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. User owned
  • April 6th, 2010: BETA LAUNCH 100 1 members group April 29th, 2010: SOFT LAUNCH 3,000 200 groups 800 groups 3,000+ groups 4,000+ groups members June 21th, 2010: OFFICIAL LAUNCH 12,000 members April, 2011: AFTER 1 YEAR 52,000 members April, 2013: AFTER 3 YEARS 74,000 members 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • BEATING THE 99-9-1 RULE (DAILY USAGE) 252 NEW CONTENT 120 LIKES 221 RESPONSES 4,497 SEARCHES 16,746 VIEWS 46,143 NOTIFICATIONS (2012 average) (daily averages, April 2013) 9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • WHAT USERS ARE TELLING US 71% 55% 60% EASIER EASIER EASIER CONNECT | Easier to be more aware of other areas COLLABORATE | Easier to find information and expertise CONTRIBUTE | Easier to reach, ask, share, advertise … (April 2011) 10 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • SOME LESSONS LEARNED… COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • SOCIAL TECHNOLOGIES UNLEASH NEW MODELS FOR IN-COMPANY COMMUNICATION AND COLLABORATION f(2N) f(N) SHAREPOINT & WIKIS, GROUP AUTHORING, AUDIO & VIDEO CONF, ETC. TRADITIONAL INTERNET & INTRANETS, EMAIL LISTS, PODCASTS, WEBINARS, ETC. f(N2) SOCIAL NETWORKING, TAGGING & RATING, (MICRO) BLOGGING, ETC. 12 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • BREAK DOWN ORGANIZATIONAL SILOS Photo: aadezyn.com 13 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • CREATE A WIN-WIN MODEL FOR ALL STAKEHOLDERS 14 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • EARN THE BUY-IN OF MIDDLE MANAGEMENT (GARETH KEENAN in the UK) Photo: woahh.com 15 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • EXECUTIVE SPONSORSHIP IS KEY … and I am going to marry the finest woman I ever met ... Tell the new Mrs. [name] we congratulate her with the upcoming marriage! – Ben 16 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • NURTURE EARLY ADOPTERS AND ADVOCATES P SE U HARE S ELP H ROMOTE Picture: Joseph Tey on www.greenchameleon.com COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • MIX FORMAL AND INFORMAL COMMUNITIES FORMAL INFORMAL (COPs) (COIs) 18 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. BLOGS
  • ENFORCE TAGGING AND PROFILING I know all about IPv6 spoofing… I love watching pictures… 19 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • STIMULATE CREATION OF ‘OPEN’ GROUPS PRIVATE/SECRET MEMBERS ONLY Please, join my list… OPEN Join our community! Can I join your group? Increased collaboration, transparency and trust 20 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • ADOPT A LIGHT GOVERNANCE MODEL Source: onefte.com 21 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • MEASURE REAL VALUE We saved 450 minutes/week in project status conference calls. I have been working 11 years with this company and because of Engage, I feel more connected with my colleagues now. Got better answers to questions in 30 minutes vs. hours. I was able to contribute to new and different parts of business. Photography CoI led to a cost-saving idea: reuse employees’ images in marcom materials instead of paying for professional stock photos. Strong’Her, an informal community of male and female employees is unofficially shaping the company’s thinking on gender dynamics. 22 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • MAKE IT AND HR WORK TOGETHER 82% 77% 70% 67% Cultural Gurus Dinosaurs 11% 16% 13% 3% % who say there is a connection between IT tools, services and policies and company culture % who say there is a connection between IT tools, services and policies and employee recruitment or retention % who say HR has more influence with regards to technology decisions than 3 years ago Source: Alcatel-Lucent, 2012 23 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. % who say there is a great amount of communication between business leaders and IT
  • SEVEN HABITS OF HIGHLY SUCCESSFUL COMPANIES 1. They put high end mobile technology in the hands of their employees. 2. They leverage the employees' personal technology. 3. They use IT to equip workers with useful tools and drive a healthy culture. 4. They seek out leaders with poise, not drones who follow direction. 5. HR and IT communicate to improve culture and recruitment/retention. 6. They understand that employees need to take breaks. 7. They are culture forward — success or failures are rooted in culture. Source: Alcatel-Lucent, 2012 24 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • www.transforming-business.net 25 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • A COMPONENT OF THE DIGITAL WORKPLACE “SOCIAL” (COMMUNITIES) • Discovering, learning , sharing and collaboration • Real time, dynamic, unpredictable THE DIGITAL WORKPLACE “CONTENT” (COLLABORATION) • Team and project collaboration • Creative, coordinated, goal-oriented SHAREPOINT & WIKIS “MANAGED” (INTRANET) • Official communication & managed information • Authoritative, stable, reference INTRANET PORTAL & PAGES Based upon: Jane McConnell, www.netjmc.com 26 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • A JOURNEY, NOT A DESTINATION … Intranet portals 2009 … Blogs Wikis Sharepoint + Ask@Ben + Yammer 2010 2011 + Comment & Rating (Intranet) + ALU TV (Youtube like) + Livebloging, Livechat + Social Sharepoint (pilot) + Café Wiki + Engage (Jive 4) + Café Engage + Home 2.0 Photo: blisterdirect.com 27 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2012 2013 + Engage II (Jive 5) + “No email days” + Engage III (Jive 6)
  • WANT TO KNOW MORE? (presentation) (white paper) http://www.slideshare.net/mjadoul 28 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • marc.jadoul@alcatel-lucent.com www.linkedin.com/in/mjadoul @mjadoul