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IMS Integration Challenges (2010)

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"IMS Challenges: Integration, Migration and creation of Sustainable business" presented at the ETSI workshop on "IMS Implementation, Deployment & Testing" in Sophia Antipolis, November 2010.

"IMS Challenges: Integration, Migration and creation of Sustainable business" presented at the ETSI workshop on "IMS Implementation, Deployment & Testing" in Sophia Antipolis, November 2010.

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IMS Integration Challenges (2010) IMS Integration Challenges (2010) Presentation Transcript

  • IMS Challenges:Integration, Migration andcreation of Sustainable businessMarc JadoulSophia Antipolis, 24 November 2010.
  • IMS is a Journey, Not a Destination (John Delaney, OVUM) Application Vision Convergence Enablement Value Business Case Application SDP Eco-systemTDM IMS ServCo Broadband RCS All-IP High LTE Operational Leverage Network ExcellenceTechnology OpCo Execution2 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • Challenge #1Mitigating IMS Integration Costs and Risks Multi-vendor platforms interoperability End-to-end functionality, scalability, security and QoE OSS/BSS, applications, CPE and clients integration Network and software configuration management Dealing with multi-vendor team dynamics Reducing costs & risks of project delays Labs, methodologies & tools for testing & validation Expertise, experience and facilities are key to integrate complex multi-vendor networks.3 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • A Holistic Approach to Solution Development & Validation Integr.& Analysis & Design Implementation Verific- Acceptance ation Customer Validation Customer Strategy Validation & Solution Acceptance Definition Acceptance End-to-End Transition Plan & Design SI Validation Multi- Requirements Requirements Development vendor Verification Verification Plan & System Architecture & Design Design High Level Verification Design Integration Detailed Plan Integration Design & Design Element Specification Acceptance System Implementation time4 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • What Gets Measured Gets ManagedIMS functional regression testing (POTS & SIP) Typical Measured* industry Alcatel-Lucent performance performance Test coverage 20-30 tests 126 tests Test creation time 1 hour/test 10 minutes/test Test execution time 1 person week 1 night Test efficiency ~ 2 tests/hour ~ 25 tests/hour Lab utilization mostly daytime day and night Quality coverage human based on MOS KQI Reporting error prone KQI based (*) Alcatel-Lucent lab results and customer project metrics5 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • Challenge #2Migrating Network and Subscribers to IMS Migration from PSTN, NGN and pre-IMS to IMS Technical vs. commercial migration Network, site and operations readiness Minimal impact on service continuity Migration methodology, processes & tools Resource planning, scheduling and fallback scenarios Engaging all stakeholders, including regulators and end-users Predictability and automation are key to execute large scale migration projects.6 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • Methodology & Tools for PSTN to VoIMS Migration OSP data records OSP data validation & cleansing TDM switch routing data legacy EMS/OSS/BSS POTS users Distribution frame Subscriber ISDN users data Provisioning & synchronization Data migration Physical cutover Re-routing MSAN IP IMS core cloud next gen EMS/OSS/BSS subscriber routing data data7 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • What Gets Measured Gets ManagedPSTN to IMS Voice Line Migration Typical Measured* industry Alcatel-Lucent performance performance OSP data correctness ~ 85% ~ 100% OSP data validation time 4 minutes/line 10 seconds/line Data provisioning speed 600 lines/hour 50,000 lines/hour 1st pass-migration yields 50-60% 98% End-user outage time 20 minutes <20 seconds during physical cutover Migration window overnight 24/24 Overall migration cost 100% ~ 70% (*) Alcatel-Lucent lab results and customer project metrics8 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • Challenge #3Creating a Sustainable IMS Business Implementing a win-win-win model for Network Providers, Application Providers and End-Users Enabling applications, exposing and monetizing network assets and user profiles without compromizing privacy & security Delivering services beyond voice, applications beyond web 1.0/2.0 and enhancing the user experience Reducing time-to-market while stimulating open innovation and developer eco-systems A sound business model and go-to-market strategy are key to drive successful commercial launch.9 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • Application Enablement Leveraging aService Provider’s IMS Environment Developer Program Device Defragmentation Open API Platform API Library API Provider Tools Developer Tools Business Tools Prototyping Publishing API Exposure Application Enablers Automatic Interactive Massively Customer Presence Application Location Voice and Scalable QoS Engagement Identification Video Media Content Network Call Control & Optimized Video Identity Rich Messaging Transcoding Distribution Address Book Routing Delivery Management Subscriber Data Converged Policy Payments & Content Advertising & Etc. Monetization Framework Charging Streaming Offers High Leverage Network with IMS Core10 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • What Gets Measured Gets ManagedConsumer Demand for New Applications and Bundles Consumer likelihood to Preferred tariff models sign up for LTE applications for LTE data services Live Messaging 15% 34% Next-Generation Music 14% 30% • HSI + top 6 apps Enhanced Mobile Video 10% 31% • Advertizing 32% • Monthly fee 28€ Multi-Party Video Call 9% 25% Image-Enabled Search 8% 26% Location-Based Services 8% 25% • HSI + top 6 apps Mobile Video Monitoring 11% 21% 12% • No advertizing • Monthly fee 35€ Mobile Gaming 7% 21% • HSI + top 3 apps 11% • No advertizing • Monthly fee 28€ Definitely would sign up Probably would sign up (*) “LTE Appeals to European Consumers”, Alcatel-Lucent, Nov 200911 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • Conclusion Vision Execution Sustainable Integration business TDM All-IP I M STechnology Migration Value OpCo ServCo There are many challenges ahead on your IMS journey. Need for a holistic approach and an experienced partner.12 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.
  • www.alcatel-lucent.com www.alcatel-lucent.com marc.jadoul@alcatel-lucent.com be.linkedin.com/in/mjadoul13 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.