Gc

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An outline of our service

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Gc

  1. 1. GARDEN CENTRE RADIO
  2. 2. WEPump up the atmosphere with profiled musicCommunicate your key facilities, sales messages &customer service announcementsHelp shoppers find the products they need & giveadvice with relevant seasonal horticulturalmessagesIncrease dwell times and encourage revisitsDrive footfall around the centre to your chosenpromotional spotsProvide great music & ambience - No annoying DJPresenters constantly talkingGenerate Income from radio ad salesReduce time - No more changing CD’s & staffmusic choice – reliable, efficient & very effective
  3. 3. SOUND MATTERSSound generates feelings and emotions, feelings and emotionsdrive behaviourWe use sound to influence retail behaviour from increasingshopper dwell times and spend, to providing an ambience thatstaff really want to work in, creating a positive uplift in theirexperience and improved customer satisfaction ratings
  4. 4. INCREASE BRAND AFFINITY72% sayplaying goodmusicsignificantlyimproves theimage of thestore
  5. 5. INFLUENCE BEHAVIOUR 76% believe they can positively influence the behaviour of customers through playing music
  6. 6. INCREASE DWELL TIMES60% ofshoppers saidthey wouldspend moretime instore ifthey hearmusic they like
  7. 7. INCREASE SALES “...more than a 33% of customers would be willing to pay 5% more for products & services from businesses that play music”
  8. 8. INCREASE PRODUCTIVITY 61% of retailers agree that playing music increases employee productivity
  9. 9. MUSICMusic is a proven media for increasing dwell timesNo more piped or satellite musicMusic is profiled to your centre & customers
  10. 10. MESSAGESCentre Radio provides professionally scripted content &voiceovers to subtly deliver your key messagesWith full scheduling capability our system will give you the abilityto communicate with shoppers in an automated, professional andscheduled manner Direct shoppers to promotional items or provide general signposting Precisely announce closing times and trading hours changes (e.g. Bank Holidays) Enforce policies where required (no smoking) by regular scheduled messages Inform customers of all Facilities & Services Significantly increase sales of Gift Vouchers Deliver increase ROI on sales
  11. 11. MARKETINGDrive footfall to key promotionalpointsInclude content from suppliers tosupport in house promotions &increase product & serviceawarenessReinforce your current marketingmessagesPre promote & build interest inforthcoming events & promotionsat your centrePromote by time of day, day ofweek, or any date parameters
  12. 12. AT YOUR SERVICE Client area allows instant reporting on music & messaging playlists & ability to add or adapt current messages. Newsletters provide up to date content ideas and news to keep you informed Dedicated account managers and out of hours technical support
  13. 13. PRODUCTIONWe have a fully equipped recording suiteWe can convert existing radio adsWe will create & produce an ad for you,with creative, scriptwriting and adviceon how to get the most from eachcampaign
  14. 14. KEY BENEFITS OF CENTRE RADIO• Provides a low cost & effective communication tool at the point of purchase to help increase in store spend, dwell times, repeat visits and customer retention• Creates a positive ambience and drives footfall• Helps your customers get what they need, and highlights all promotional opportunities• Refreshed content stimulates interest amongst customers and motivation amongst staff• Digital quality and professional sound for your centre.• A clever customer service and branding tool
  15. 15. GET IN TOUCH 020 8931 9300 WWW.CENTRERADIO.CO.UKSAYHELLO@CENTRERADIO.CO.UK
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