Crowdfunding Concepts for Slow Food International

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A talk I gave in Italy in December about crowdfunding, from explaining basic concepts, to examples, to brainstorming. This was the most challenging talk I've ever given - the computer and audience both spoke mostly Italian

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Crowdfunding Concepts for Slow Food International

  1. 1. Crowdfunding Slow Food, Italy 2013 Sunday, December 15, 13
  2. 2. Anatomy of a successful crowdfunding campaign smart small giving Sunday, December 15, 13
  3. 3. Why do successful campaigns work? Sunday, December 15, 13
  4. 4. Concept & Values Practical Egalitarian Effective Sunday, December 15, 13
  5. 5. Publicity Featured projects on various platforms lift visibility Marketing Messaging Share & Activate via social media Sunday, December 15, 13
  6. 6. Timing/ Planning -Holidays & special events -Testing and measuring the results of messages Sunday, December 15, 13
  7. 7. Goals & Rewards When to ask, what to ask for, who to ask, and what motivates them Key countries and/or international: making sense across markets Specific calls to action: rewards can be determined based on ease of distribution Sunday, December 15, 13
  8. 8. Example Projects Who’s doing it well Sunday, December 15, 13
  9. 9. indiegogo communities, charities, films, music Sunday, December 15, 13
  10. 10. Kickstarter Rewards and prizes Sunday, December 15, 13
  11. 11. Site-based Donations driven by key moments Sunday, December 15, 13
  12. 12. Nike Better World Manifesto + video + social = activation of a complex message Sunday, December 15, 13
  13. 13. 100 x 100 How we’re doing, how to improve Sunday, December 15, 13

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