My Products From m-ize Helps Consumers Shop Smarter, Socially
May 9, 2013 :: TAMPA, FL // For Immediate Release //
m-ize, the leading provider of smarter customer engagement solutions, today announced the release of their My Products app for Apple iOS devices. My Products simplifies the shopping and customer service experience for consumers. This is the only app that helps consumers manage products they want and own, and connects them to support from brands as well as family, friends and social networks.
My Products is a free app which contains no ads or commercials; providing a simple and convenient experience for end-users. My Products helps consumers “Shop Smarter, Socially” by accessing input from social networks and eliciting help from friends. Integration of social networks like Facebook, Twitter and LinkedIn makes shopping with
My Products like shopping with real-life friends. Users get recommendations, input, advice and opinions from people they know and trust.
"My Products is for consumers who utilize Apple’s Genius Bar, Best Buy’s Geek Squad or Sear’s Home Services” said m-ize CEO, Ashok Kartham. “Our app puts a genie inside consumer smartphone that they can call on for help, anytime, anywhere.
Consumers can discover and learn about products, get advice, as well as, access support from trusted friends and brands.”
Finding products couldn’t be easier; enter product names or numbers, scan barcodes or explore categories. Once found, items may be shared with friends, maintained in want or own lists, compared with similar products, or purchased directly through the My Products app.
Studies have shown friends recommendations have a tremendous impact on consumer’s purchase decisions; even more so than brand advertising or professional reviews. "We’re building a social network based around products that today’s smarter consumers want and own.” says m-ize CMO, Bruce Burke. “This community supports members through every aspect of the consumer’s journey; from product discovery, on through evaluation and purchase decision stages.”
But My Products doesn't stop there; the app also connects consumers directly to brands for support and services. Using m-ize Smart Channel services, brands may highlight their offerings, and raise consumer awareness of their product lines.
“My Products will transform how brands engage today’s mobile and social consumers” reports CEO Kartham. “We are a customer-centric company; My Products was developed to help consumers maximize value and minimize hassle concerning all the products they want and own. We’ll continue to add connections to experts, product brands, retailers and service providers while growing our consumer community.”
Bruce Burke, CMO