080926_Creative Environment
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080926_Creative Environment Presentation Transcript

  • 1. •  Creative Environment  
  • 2. •  Creative  Environment  
  • 3. M •          18   •  Fortune Global 500  100   •  Business Week 100   2006 Apple Google
  • 4. •  Fortune  Global  500 2006 2006: 492 2007 :367 2008 :337 World’s Most Admired Companies 2006 :9 2007 :5 •  Business  Week   Boston  Consulting  Group The  World’s  50  Most  Innovative  Company 2006 Apple Business  Week iPhone 2001 iPod 1 5000 •  Apple CEO Times The  Time  100  100 2008 •  2005 5
  • 5. Sillicon Valley 
  • 6. SOHO •      •    LOUIS VUITTON CHANEL PRADA D&G   •    Apple   UNIQLO
  • 7. •  1900 ( 300mm 60 •  USC USC • 
  • 8. � � � � � � � �
  • 9. •          •           
  • 10. •    •    •           
  • 11. Procter Gamble  Diversity 360° ( ) (New)
  • 12. Connect Develop  R D C D: ( 2 ) … …Being Girl
  • 13. M •      •    15 bootlegging       11 genesis plan   •    30 sponsor ship   •     
  • 14. •    •    •    •    Innovation can come from without as well as within. New.      Apple illustrates the importance of designing new products around  the needs of the user, not the demands of the technology. New.      Smart companies should sometimes ignore what the market says it  wants today. New.      “fail wisely”. New.
  • 15. Sillicon Valley  ( ) ( )
  • 16. SOHO •    •      •     
  • 17. •    •    •    •    •  New.  
  • 18. AtoF  •  Acceptance   M     •  Brand     •  Choise and Consentration   Apple M       •  Derestriction     •  Enterprise   P&G M       •  Fluidization      
  • 19. Type1 : 3M
  • 20. Type2 : SOHO
  • 21. Type3 : APPLE
  • 22. Type4 : HOLLYWOOD
  • 23. Type5 : P&G
  • 24. Type6 : Silicon Valley
  • 25. •