•  Creative Environment
                           
• 
                   Creative 
     Environment                
M

•                    

                                
                                      
                        ...
• 
            Fortune  Global  500             2006
      2006:    492      2007     :367    2008     :337
              ...
Sillicon Valley 
SOHO

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Diversity           
                                     
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Type1 : 3M
Type2 : SOHO
Type3 : APPLE
Type4 : HOLLYWOOD
Type5 : P&G
Type6 : Silicon Valley
• 
080926_Creative Environment
080926_Creative Environment
080926_Creative Environment
080926_Creative Environment
080926_Creative Environment
080926_Creative Environment
080926_Creative Environment
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080926_Creative Environment

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080926_Creative Environment

  1. 1. •  Creative Environment  
  2. 2. •  Creative  Environment  
  3. 3. M •          18   •  Fortune Global 500  100   •  Business Week 100   2006 Apple Google
  4. 4. •  Fortune  Global  500 2006 2006: 492 2007 :367 2008 :337 World’s Most Admired Companies 2006 :9 2007 :5 •  Business  Week   Boston  Consulting  Group The  World’s  50  Most  Innovative  Company 2006 Apple Business  Week iPhone 2001 iPod 1 5000 •  Apple CEO Times The  Time  100  100 2008 •  2005 5
  5. 5. Sillicon Valley 
  6. 6. SOHO •      •    LOUIS VUITTON CHANEL PRADA D&G   •    Apple   UNIQLO
  7. 7. •  1900 ( 300mm 60 •  USC USC • 
  8. 8. � � � � � � � �
  9. 9. •          •           
  10. 10. •    •    •           
  11. 11. Procter Gamble  Diversity 360° ( ) (New)
  12. 12. Connect Develop  R D C D: ( 2 ) … …Being Girl
  13. 13. M •      •    15 bootlegging       11 genesis plan   •    30 sponsor ship   •     
  14. 14. •    •    •    •    Innovation can come from without as well as within. New.      Apple illustrates the importance of designing new products around  the needs of the user, not the demands of the technology. New.      Smart companies should sometimes ignore what the market says it  wants today. New.      “fail wisely”. New.
  15. 15. Sillicon Valley  ( ) ( )
  16. 16. SOHO •    •      •     
  17. 17. •    •    •    •    •  New.  
  18. 18. AtoF  •  Acceptance   M     •  Brand     •  Choise and Consentration   Apple M       •  Derestriction     •  Enterprise   P&G M       •  Fluidization      
  19. 19. Type1 : 3M
  20. 20. Type2 : SOHO
  21. 21. Type3 : APPLE
  22. 22. Type4 : HOLLYWOOD
  23. 23. Type5 : P&G
  24. 24. Type6 : Silicon Valley
  25. 25. • 

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