Use Video to Communicate

HOW TO: USE VIDEO TO COMMUNICATE brainstore.tumblr.com • @yohoy • quora.com/eric-mixon

D-I-Y
DOCUMENTARY
EDITORIAL
PRODUCT PLACEMENT
PRODUCT PETTING
ANIMATION & MOTION GRAPHICS
EXECUTIVE PRESENTATIONS
CREATIVE NARRATIVE
TESTIMONIAL
VIDEO STYLES BRANDS CAN USE TO COMMUNICATE WITH THEIR AUDIENCES & TAP INTO THE INCREASINGLY SOCIAL NATURE OF VIDEO.

D-I-Y
Characteristic(s):
Authentic
Exclusive
Contextual Use: A video camera brand can utilize D-I-Y to demonstrate ease of product use and capabilities of product features.

DOCUMENTARY
Characteristic(s):
Authentic
Objective
Contextual Use: Document events your brand is a part of as they happen in real-time and/or capture the drama of more significant storylines.

EDITORIAL
Characteristic(s):
Official
Contextual Use: Editorialize content for case studies of product excellence; detailing innovation and impact.

PRODUCT PLACEMENT
Characteristic(s):
Suggestive
Demonstrative
‘ Realistic’
Contextual Use: Harness cultural ‘cool’ and persuasiveness of celebrity endorsement to validate product use and/or win over fans on the fence.

PRODUCT PETTING
Characteristic(s):
Humble
Intimate
Contextual Use: Personal account of the product’s process, purpose and inspiration.

ANIMATION & MOTION GRAPHICS
Characteristic(s):
Informative
Fun
Contextual Use: Creatively convey your product/service benefits &/or message, as well as the complexities that surround them, with limited funds.

EXECUTIVE PRESENTATIONS
Characteristic(s):
Reputable *
Earnest
Contextual Use: Offer assurance of your product/service’s promise and put on your best pitch to win over skeptics.
*not representative of the qualities possessed by the individual in this image

CREATIVE NARRATIVE
Characteristic(s):
Interpretative
Multidimensional
Contextual Use: It’s about communication & culture. Using multiple layers to achieve a total semantic response.

TESTIMONIAL
Characteristic(s):
Personal
Contextual Use: Often times emotional accounts of how product/service affected the user’s life.

Use Video to Communicate

by e mixon

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