Some time ago I was working on a project for a global communications & technology corporation, taking an audit of their existing video assets I identified 9 types/styles of video. A conversation leading up to design week had me revisit my notes from that work and I believe any of these could be used for any brand where video effectiveness is optimized through contextual relevance. TYPES OF VIDEO YOU CAN USE TO COMMUNICATE WITH YOUR AUDIENCE AND TAP IN TO THE INCREASINGLY SOCIAL NATURE OF VIDEO. VIDEO ASSET AUDIT OF GLOBAL TECHNOLOGY CORPORATION http://www.socialmediaexaminer.com/5-ways-to-make-video-a-social-experience/
CONTEXTUAL CASE USES AND tap into the increasingly social nature of video
Limited funds= low production cost
[Psychological] / Nuerological, Semantic, Emotional, Behavioral Communication: Social Dialogue, a la the Old Spice Response Campaign
Use Video to Communicate
USE VIDEO TO COMMUNICATE
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• PRODUCT PLACEMENT
• PRODUCT PETTING
• ANIMATION & MOTION GRAPHICS
• EXECUTIVE PRESENTATIONS
• CREATIVE NARRATIVE
CAN USE TO
TAP INTO THE
Contextual Use: A video camera brand
can utilize D-I-Y to demonstrate ease of
product use and capabilities of product
Contextual Use: Document events your
brand is a part of as they happen in
real-time and/or capture the drama of
more significant storylines.
Contextual Use: Editorialize content for
case studies of product excellence;
detailing innovation and impact.
Contextual Use: Harness cultural ‘cool’
and persuasiveness of celebrity
endorsement to validate product use
and/or win over fans on the fence.
Contextual Use: Personal account of the
product’s process, purpose and
Contextual Use: Creatively convey your
product/service benefits &/or message,
as well as the complexities that
surround them, with limited funds.
– Reputable *
Contextual Use: Offer assurance of your
product/service’s promise and put on
your best pitch to win over skeptics.
*not representative of the qualities possessed by the individual in this image
Contextual Use: It’s about communication
& culture. Using multiple layers to
achieve a total semantic response.
Contextual Use: Often times emotional
accounts of how product/service
affected the user’s life.