USE VIDEO TO COMMUNICATE
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• PRODUCT PLACEMENT
• PRODUCT PETTING
• ANIMATION & MOTION GRAPHICS
• EXECUTIVE PRESENTATIONS
• CREATIVE NARRATIVE
CAN USE TO
TAP INTO THE
Contextual Use: A video camera brand
can utilize D-I-Y to demonstrate ease of
product use and capabilities of product
Contextual Use: Document events your
brand is a part of as they happen in
real-time and/or capture the drama of
more significant storylines.
Contextual Use: Editorialize content for
case studies of product excellence;
detailing innovation and impact.
Contextual Use: Harness cultural ‘cool’
and persuasiveness of celebrity
endorsement to validate product use
and/or win over fans on the fence.
Contextual Use: Personal account of the
product’s process, purpose and
Contextual Use: Creatively convey your
product/service benefits &/or message,
as well as the complexities that
surround them, with limited funds.
– Reputable *
Contextual Use: Offer assurance of your
product/service’s promise and put on
your best pitch to win over skeptics.
*not representative of the qualities possessed by the individual in this image
Contextual Use: It’s about communication
& culture. Using multiple layers to
achieve a total semantic response.
Contextual Use: Often times emotional
accounts of how product/service
affected the user’s life.