DUNKIN DONUTS

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

3 comments

Comments 1 - 3 of 3 previous next Post a comment

Post a comment
Embed Video
Edit your comment Cancel

Favorites, Groups & Events

DUNKIN DONUTS - Presentation Transcript

  1.  
  2. FINDING TRUTH NEW OPPORTUNITIES FOR RELEVANCE
  3. THE ASSIGNMENT Under the campaign “America Runs On Dunkin” we were to design print ads and a tag for Dunkin Donuts. Thinking the current campaign works to start an emotional connection— i ts honest, direct and humorous— we wanted to nurture the relationship. This campaign was entertaining, it would become engaging.
  4. NEW OPPORTUNITY Minding our audience, the Dunkin brand and store layout meant creating opportunities for brand experience elsewhere than in-store. Aligning Dunkin and its products with snack times to get “us” through the day we reshaped the conversation of “how everyday people get going, every day” and created games to inspire people to get on with their day .
  5. MOVEMENT BEYOND MEDIUM Satirical and humorous, the work lifts off the page and can be adopted into other mediums for promotional opportunities; Posters, POP displays and online were suggested. Coffee is a part of their day and their life, period; we asked them to consider new opportunities for Dunkin Donuts in their day with our “game of life.”
  6. ONLINE, PRINT & POP “ Put your spin on the day” works to empower and inspire our audience as an interactive game that makes recommendations to the user based on their input.
  7. PRINT & POSTERS The “Game of Life” is a slice of life reality pull from our everyday activities — g etting to work/school, picking up the kids, etc. Within the board game we emphasize Dunkin Donuts as an enabler to allow you to “get on with your day” and even jabs at Starbucks lingo.

+ e mixone mixon, 8 months ago

custom

546 views, 0 favs, 2 embeds more stats

Under the campaign “America Runs On Dunkin” we more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 546
    • 538 on SlideShare
    • 8 from embeds
  • Comments 3
  • Favorites 0
  • Downloads 20
Most viewed embeds
  • 6 views on http://brainstore.tumblr.com
  • 2 views on http://mixon.storytlr.com

more

All embeds
  • 6 views on http://brainstore.tumblr.com
  • 2 views on http://mixon.storytlr.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories