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Cowbird presentation copy 2 Presentation Transcript

  • 1. Thursday, October 17, 13
  • 2. My background • • • • • Thursday, October 17, 13 Interest in events Human potential • Peak Graph, Experience Spectrum, Concentric Circles As you’re working on this, think about how Accountability Storytelling people respond to your work (namely positively to parts like PIDs) – likely signaling that they can relate to and apply it themselves – and build on that in what you “preach” here Growing & Sustaining Cowbird + Achieving Goals of Human Potential Through Storytelling
  • 3. Thursday, October 17, 13
  • 4. Impact Time Thursday, October 17, 13
  • 5. = Ownership Impact Time Thursday, October 17, 13
  • 6. - Big challenges - humans learn from experiencing highs and lows - Belief in storytelling as a solution OR, if you’re not going through this deck with them, either record audio to send them OR remove slide for something more obvious Thursday, October 17, 13
  • 7. What How Ownership via Accountability Why Thursday, October 17, 13 Communal Storytelling Responsibility + Interest
  • 8. Mapping out different parts of Cowbird (as I see it) • • • Individuals • • • • Meetups Thursday, October 17, 13 Orgs Platform Local Govs Incentives Partners
  • 9. Shared Vision? Build my confidence in my Role • • General: Library of Human Emotions • • Stakeholders become Evangelists through [Communal] Storytelling • • • $ growth? Disruption: Everyone has unique experiences; now everyone can tell beautiful stories Spark People-to-People interaction (peeked curiosity / Team Brainstorming) (maybe already happens) User base growth? Storytelling volume growth (mainstream activity)? Thursday, October 17, 13
  • 10. Given Shared Vision + Different Parts... • Who cares most? • Who has the most pain? Thursday, October 17, 13
  • 11. My role (given shared vision) • Selling • Fielding User / Customer Empathy for Product Dev Thursday, October 17, 13
  • 12. Packages to sell to big clients • They incentivize their users • Directed to a page that’s specific to the organization so that it makes sense, yet still invites curiosity to rest of site • Packaged Analytics, Email Activity Dashboard (like user emails of popular stories), ... • Auto Moderation technology... • How to ensure that storytelling is delivering value Thursday, October 17, 13
  • 13. Client ideas • • • • • • • • • TED • The White House Thursday, October 17, 13 Coldplay U of M Mercedes Benz Jazz at Lincoln Center UMS UNSIDS Central Park Truckers’ Association of America (map of truck drivers’ routes, stories From the road)
  • 14. Notes for wireframes • Organization’s page (Coldplay) • Option to join community, post to that org’s page • Default to view stories • Easy to still peak curiosity to see other stories Thursday, October 17, 13
  • 15. Client Example: Coldplay Thursday, October 17, 13
  • 16. Take another Cowbird screenshot in salon view to improve this page Have a Coldplay story show up on this page to intro Coldplay pages (maybe use another slide to Thursday, October 17, 13
  • 17. Coldplay - Add Coldplay concert photos to fit collection - Duplicate and change ‘Collections’ to Projects to show how fans can create posts (Collection) as well as band (Project) Thursday, October 17, 13
  • 18. Coldplay Format these to look like other Cowbird story tiles Thursday, October 17, 13
  • 19. Coldplay Alternate homepage (displaying random story) Thursday, October 17, 13
  • 20. Coldplay UK | London Be sure to note additional location filtering approach (or can just be org-specific and in turn below yellow box) OR remove this page all together and wait until mockup on their site if you’re showing how they do location FIRST? Think of how you want to format this page to be easy to 1) change locations and 2) see corresponding content Thursday, October 17, 13
  • 21. Change tags to reflect Coldplay / music Thursday, October 17, 13
  • 22. Maybe change image to look more like Coldplay concert * mention making a simpler storytelling interface, perhaps by moving this one up and having media fill more of screen? (liked original one) Thursday, October 17, 13
  • 23. Thursday, October 17, 13
  • 24. Chris Martin Thursday, October 17, 13 Musician
  • 25. - Refine storytelling interface to be easier - Include help page button for recommendations for telling a multisensory story (Moth-like) Thursday, October 17, 13
  • 26. - make interface of help page for recommendations for telling a story (Moth-like) Thursday, October 17, 13
  • 27. Coldplay Change stories to music stories (making sure they’re formatted in Cowbird way) Thursday, October 17, 13
  • 28. Coldplay Keep this? (does it create an opportunity) OR can move ahead of new Cowbird interface and include screenshot of people at concert OR just go right to what we could create? Thursday, October 17, 13
  • 29. Coldplay UK | London Find way to include social media tags they have at bottom of their site Note location filtering button at top (or change if you change on earlier slide) Thursday, October 17, 13
  • 30. 5,888,235 Fans 288 New Followers Email that companies receive with info, top stories (very visual, with a digital newspaper-style feel) Live in Spain Thursday, October 17, 13 Jan. 7 Lasdlfkjas;ldfkjas;ldfkjas;ldfkjas;ldkfja;sdlfjaasl ;dkfjasldfja;slkfja;sdlkfjasidjf;alskjdf;laksjdf
  • 31. Moth partnership • especially given work they’re already doing... Can borrow from Moth guide to telling stories to help more people tell stories (with a page with an image and brief description - a brief storytelling handbook) "A good story can put your whole brain to work" Have one or several of following: - plot - character - sensory descriptions - challenge / cross roads * caveat is having people write in ways they wouldn't otherwise "A story, in its simplest form, is a connection of cause and effect"  "a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience." Thursday, October 17, 13
  • 32. Ask Big Qs Partnership • To get Cowbird Physically into local communities via Cowbird “reps” include picture of someone holding a Cowbird card, reading together in public square format Thursday, October 17, 13
  • 33. Local Partnerships • News Orgs • • IF mission is to enable grassroots news reporting, which could be considered disruption if disruption is a goal Local Govs • promoting public communal storytelling events include picture of public square, perhaps w/ Cowbird theming Thursday, October 17, 13
  • 34. Linearity events • Despite Cowbird’s non-linearity yet hierarchical structure, linear events could accelerate usage traction (i.e. w/ elections) Makestories play like areflects wireframe that can have option to have linearity + playing relevant slideshow based on when / where they stories woven together happened • Partner w/ Living Voters’ Guide? Bring Travis on-board? Thursday, October 17, 13