Sli systems

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Sli systems

  1. 1. 5 Ways to Accelerate Customers to Purchase Using Site Search, Merchandising and Traffic Ed Hoffman, VP of SLI Systems Ian Scarr, UK Director of Sales, SLI Systems
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  4. 4. Position 4 Position 5 If customers can’t find it, they can’t buy it Position 1 Position 3 Position 2 5
  5. 5. 6
  6. 6. 1. Deliver a RELEVANT User Experience to Online Shoppers
  7. 7. 8
  8. 8. Product Page Views: +31.25% Average Order Value: +1.81% Conversion Rate: +2.25% 9
  9. 9. “Learns” from past activity by tracking visitors’ searches & click-thrus 10
  10. 10. 11
  11. 11. Takeaways Search box is the highest converting channel Searchers spend 23% more than average Up to 30% of visitors use the search box 73% of visitors will leave if they can’t find what they’re looking for 12
  12. 12. 2. Never Offer Customers a Dead End During the Shopping Experience
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  14. 14. Popular Products Tag Cloud 15
  15. 15. Spelling suggestions dropped from an average of 807/day to 523/day Click thrus on spelling suggestions have increased 14% 16
  16. 16. Takeaways 10% of searches end up on a no results page Never offer a dead end Avoid visitors seeing the no results page Merchandise the no results page to keep visitors shopping on the site 17
  17. 17. 3. Merchandise the Online Shopping Experience Using Site Search Insights
  18. 18. Advanced, Real-Time Reporting Delivers greater insight into users’ needs Provides wide range of controls for fine tuning Detailed information tracking what visitors are looking for, what they are finding and not finding, and metrics on search quality Offers category-based reporting, providing insights into the search behaviour within areas of websites
  19. 19. Expansion of existing stock New Product Lines
  20. 20. Embossing…or…personalisation…or…initial 21
  21. 21. Expand the Vocabulary of Your Site 22
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  23. 23. Takeaways Observe site search reports on a weekly basis Monitor search reports to identify new product opportunities Create searchandising rules to improve the user experience through the search box 24
  24. 24. 4. Drive More Traffic Using Your Customers Language
  25. 25. • • • • • • • • • • • • • • • • • • • • • • lightweight dress dress frock girls dresses broderie dress summer dress maxi dress maxi sale dress sale dresses pencil dress prom dress prom dresses evening dress dresses dress 2011 long dress strapless dress satin dress long evening dress one shoulder dress dresses 2010 • • • • • • • • • • • • • • • • • • • • • • formal dress boudoir satin dress diamante dress vintage sun dress everyday dress halterneck dress retro print dress celebration dress silk party dress beach dress crossover jersey dress tea dress spot dress limited edition dress funky print dress festival dress cotton dress mini dress hooded dress draped dress neutral dress lace dress • • • • • • • • • • • • • • • • • • • knit dress limited edition dresses silk dress peplum lace dress print dress denim dress leather dress check dress floral print dress military dress sequin dress butterfly dress backless dress animal print dress tiered dress wedding dress wedding dresses signature dress • • • • • • • • • • • • • • • • • • • • • • • bridesmaid dresses bandage dresses floral shift dress one shoulder draped dress stripe dress shift dress tribal cutwork dress zip dress strapless satin pencil dress summer dress jersey dress midi dress midi dresses pewter dress beaded dress crochet dress ruffle dress curvaceous satin dress backless womens maxi 26
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  27. 27. Basket Page: +10.71% Orders: +9.79% 28
  28. 28. Takeaways Search terms your customers use on your site are similar to Google, Bing, Yahoo, etc. Ensure your site is optimised for thousands of keywords  Drive more traffic & revenue to your site using customer’s language 29
  29. 29. 5. Test, Test, Test to Ensure Optimal Performance
  30. 30. Grid Vs List Test Grid spend £4.42 more than list viewers Increase in revenue of ~£21,000 per month Yearly increase in revenue ~ £250,000 31
  31. 31. Measure Performance Identify your business kpi’s What Site Search metrics contribute? • Searches per session • Average page views per visit • Searchers conversion rate • Search results to site exit ratio • Search phrases with poor results • % search page exits • % zero results • % zero conversion searches • % search to product click-thru 32
  32. 32. Takeaways Tests give you data that indicate how visitors prefer to shop on your site Use this data to improve your site’s overall usability and ultimately conversions Track search KPI’s to monitor improvements 33
  33. 33. Thank you! www.sli-systems.co.uk Request a Site Critique Today sitesearch.sli-systems.com/SiteSearch-Critique.html
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